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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

His most recent book, The Age of Influence, is the definitive book on influencer marketing, but he has also written critically acclaimed books on social media marketing strategy (Maximize Your Social) as well as LinkedIn social media marketing (Maximizing LinkedIn for Sales and Social Media Marketing). Why should you follow him?

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How to Determine Your Paid Media Budget

SmartBug Media

For example, if your ideal customer uses LinkedIn daily, you should make LinkedIn your primary channel for your paid media strategy. Services such as strategy creation, project management, graphic design, videography, copywriting, analytics, and ad spend are all factors that can eat into your overall paid media budget.

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10 Effective Website Copywriting Tips for Marketing Your Technology Firm

Hinge Marketing

Here are ten website copywriting tips to keep in mind as you craft or revamp the language on your website: 1. This goes double for website copywriting. It’s primarily a tool for Google AdWords users, but you can just as easily use it to find keywords to use in content. On LinkedIn or Twitter? On LinkedIn or Twitter?

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75 PPC Influencers Who Are Changing The Game

Atomic Reach

Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Brad Geddes is a PPC expert and an Official AdWords Seminar Leader. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn.

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How To Choose the Right Ad Platform for Your Business

Unbounce

And LinkedIn is dying, right? Google Ads (formerly AdWords). If you stick to the search network and avoid display and YouTube ads, you won’t need design work, videos for ads, or elaborate copywriting. I might argue the copywriting isn’t as important as it is in Facebook ads because of the focus on visuals. LinkedIn Ads.

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4 Common B2B Google Ads Mistakes and How to Fix Them

Directive Agency

Google Ads (formerly Google AdWords) are usually one of the first places a marketer looks because of the intent and direct attribution, but it does have a ceiling where you start experiencing diminishing returns. This includes landing page content, creative elements, and copywriting.

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Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)

WriteSpark

A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. Her tips also apply to finding writers through a LinkedIn or Google search. . She can be reached though her LinkedIn profile. The current.