Biznology

DECEMBER 16, 2011

When you look at Google’s opportunities for data gathering—search, Gmail, Google Analytics, DoubleClick display ads, AdSense and AdWords, Android phones, Google+, Google Wallet, Google Maps and Google apps—the search giant holds a remarkably clear picture of customer activity. What You Can Do.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

Biznology

DECEMBER 9, 2014

Well, check out Google’s very own PageSpeed suite of tools (yes, Google wants you to get the lead out!). — when they could be spending that money with Google AdWords (or Facebook, Bing, Twitter, Pinterest, YouTube , etc) on contextual online advertising?

PageRank 80

PageRank SEO Enterprise Management SEM 80

Biznology

FEBRUARY 18, 2013

HAIR CLUB : North America’s leading provider of hair restoration solutions for men and women created a mobile website with one purpose, to get mobile phone users to “click-to-call” for more information. DUNKIN DONUTS : Used SMS (short message service) or text messaging to increase store traffic and drive sales.

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Biznology

OCTOBER 8, 2013

It’s not about coincidentally–you don’t jump on the board, make super-besties, and then spring it on your new mates that you’re selling jet-packs–you want to lead with what you are; however, it really cannot be all you are. You really need to not be a robot or a customer service rep or a stiff drone.

Social Media 80

Social Media Astroturfing Practices Media 80

Biznology

APRIL 4, 2018

Imagine creating an AdWords campaign without understanding a buyers’ concerns, motivations, and interests. Opt-ins, likes, clicks, and shares are the new lead gen. Even paid search marketing (with ready-to-buy customers) is downright impossible unless you have a keen insight into the person behind the search query.

Paid Content 160

Paid Content Paid Search Agency Work Management Brand Identity 160

Biznology

SEPTEMBER 7, 2015

BT FINANCIAL GROUP : Is a leading provider of superannuation, investment, and insurance products. The result are: 1) 89% increase in visits from organic search, 2) 75% increase in registrations from organic search, 3) 30% increase in CTR with AdWords, and 4) 124% increase in ROAS with AdWords. Who does it well?

Case Study 80

Case Study Case Studies Analytics ROI 80

Biznology

AUGUST 20, 2013

Whenever Google administers too much stick, it always eventually “softens” its algorithm in response to very vocal and influential clients (who probably also coincidentally spend a lot of money on Google AdWord ads). Google SEO is the new Google AdWords. Back in the day, Google AdWords could be had cheap.

Paid Content 80

Paid Content Google De-duplication Digg 80

Biznology

JUNE 21, 2016

It’s the same sort of rejection you get every day in sales if you don’t have a warm or hot lead already. Until then, paying top bloggers $200-$5,000/post is often considered cheap compared to the AdWords contextual bubble where single contextual clicks can be worth hundreds of dollars.

Demand 145

Demand Media Blogger Public Relations 145

Biznology

DECEMBER 15, 2015

And while $500/month might seem expensive, tools like SalesFusion and other marketing automation software (MAS) take over a multitude of services: visitor tracking, social publishing and sharing, social listening, AdWords integration and tracking, SEO analysis, email newsletter tools, mobile response themes, A/B testing and segmenting, lead capture, (..)

Marketing Automation Services 80

Marketing Automation Services Marketing Websites Enterprise Management Work Management 80

Biznology

JANUARY 7, 2014

King of all blogs is Seth Godin and he uses TypePad as his blog hosting site, sethgodin.typepad.com — so, even though I tend to lead with clever domain names and sassy titles, you really don’t need them. You will have become an entrepreneur, publisher, reporter, media-mogul, and technologist all in one fell swoop.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Biznology

JUNE 14, 2016

Step one: make sure you have an awesome client with a special, unique, delicious, and superior product, an amazing origin story , industry-leading values , and is willing to be super-generous with not only the A-list but with the long tail, too.† Check, check, check, check, and check! OK, now on to tools.

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80