KoMarketing Associates

MARCH 15, 2016

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. According to Pew Research Center , “82% of online adults ages 18 to 29 use Facebook, along with 79% of those ages 30 to 49.” Target Job Titles in Campaigns.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

QuanticMind

SEPTEMBER 27, 2016

The 2016 Search Marketing Expo is underway in New York City, offering a snapshot of digital advertising trends in paid search engine marketing. Local sponsored ads offer great opportunity due to the significant amount of real estate they take up on mobile devices. Better opportunities exist on social platforms such as Facebook.

SEM 40

SEM Paid Search Agency Adwords Ads 40

Go Beyond SEO

JUNE 25, 2018

Pay-Per-Click (PPC) Advertising. Fundamentally speaking, PPC advertising is a form of online advertising where an advertiser is charged when their ad receives a click after appearing in search engine results pages, rather than paying for an ad impression, or when the ad is shown or seen. Why do PPC Advertising?

Cost Per Click 68

Cost Per Click PPC Advertising Agencies Cost Per Thousand 68

Convince & Convert

APRIL 9, 2014

I know, your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan. Here’s why: Google+ and Google Adwords In the past, Google Adwords was about CTR, but now Google+ and Adwords collide with +Post Ads. Well, it won’t be.

Paid Content 167

Paid Content Google Adwords Peer-to-peer 167

Optinmonster

FEBRUARY 21, 2024

So while we don’t rely on paid advertising, we do use it to our advantage. This is important because it means a lot of people are running AdWords on this keyword, which means that there is strong commercial intent behind this keyword. (In When you force traffic to your new blog posts in a short span of time, it creates momentum.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Hubspot

AUGUST 2, 2018

Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have to rely on attention-repellent banner ads anymore. Let’s read on to dive deeper into modern online advertising and learn the capabilities of the most effective advertising channels on the internet today. Paid Search Advertising.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Atomic Reach

MARCH 18, 2019

What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days. David Rodnitzky is a SEM and digital media specialist with a focus on mobile marketing and online advertising.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Go Beyond SEO

JUNE 25, 2018

Pay-Per-Click (PPC) Advertising. Fundamentally speaking, PPC advertising is a form of online advertising where an advertiser is charged when their ad receives a click after appearing in search engine results pages, rather than paying for an ad impression, or when the ad is shown or seen. Why do PPC Advertising?

Cost Per Click 60

Cost Per Click PPC Advertising Agencies Cost Per Thousand 60

KoMarketing Associates

APRIL 24, 2014

SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. Creative Social Strategies: More Than Just Facebook (via The Dallas Digital Summit ). Live Events & Trade Shows. Mobile Marketing.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Buzz Marketing for Technology

DECEMBER 8, 2010

Facebook Advertising – will continue to improve and unfortunately get more expensive. After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. NFO is the new SEO – that’s News Feed Optimization on Facebook.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Facebook Advertising will take off – This year Facebook saw their advertiser base triple!

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Marketing Insider Group

MAY 11, 2020

That makes it really different than advertising (more on that in a bit). Advertising, even with today’s sophisticated digital ads, can create overexposure. Content Resonates, Advertising Saturates. On the contrary, advertising, even digital ads, leads to overexposure and saturation. Source: Aberdeen).

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

Customer Experience Matrix

FEBRUARY 5, 2015

Google Adwords integration and advertising through Facebook, Twitter, and LinkedIn audiences are more widely available but I don’t include them here. Those three – mobile, predictive, and revenue analytics – are all technologies that should take off, but so far are not deeply integrated with most marketing automation platforms.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

KoMarketing Associates

DECEMBER 19, 2013

March Madness is one of the most exciting times on the sports calendar and this post is a great example of how to compare content marketing to real-world events. Enhancing AdWords for a constantly connected world – Sridhar Ramaswamy, Inside AdWords. Make the Most of Custom Audiences on Facebook – Gary Stein, ClickZ.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Buzz Marketing for Technology

DECEMBER 15, 2009

Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Facebook Advertising will take off – This year Facebook saw their advertiser base triple!

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

NuSpark Consulting

JUNE 8, 2013

When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

ClearVoice

NOVEMBER 2, 2018

Whatever your specialty, we’ve created this handy guide of some of the best marketing conferences and events throughout 2019 to help you strategize your conference schedule. And, in between the events you choose to attend, consider some of the best content marketing courses for professionals.). Has your marketing team made plans yet?

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Outgrow

JANUARY 22, 2020

He believes that affiliates who move forward will be the ones who understand the relationship between the affiliate, the advertiser, and the customer. He has always used Google AdWords and direct mail as his two strategies. Today, most of his traffic comes from Facebook Ads and Push Ads. He re-joined STM Forum.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

LeadSquared

NOVEMBER 22, 2019

Can you elaborate on top of the page bid option in AdWords? How Facebook ad frequency depends on the quality of leads? Facebook is a platform for generating more leads, but most of them are of low quality. To cater to this problem, you must optimize your Facebook ads. Do you use Facebook / Instagram Ads for B2B?

PPC 52

PPC Lead Ranking Planning CTR 52

Hubspot

MAY 29, 2019

It integrates with an impressive amount of other software systems and is optimized for mobile. Their surveys are simple, well-designed, and compatible with mobile. Google AdWords. Price : AdWords run on a pay-per-click model. MeetEdgar is integrated with LinkedIn, Twitter, Facebook, and Instagram. Image Source.

Paid Content 78

Paid Content Enterprise Management Marketing Automation Services Budget Programs 78

Optinmonster

JUNE 5, 2022

For example, PodBike used geotargeting to create this popup promoting a test drive event in Germany. Click again to see areas within a state: You can also add secondary dimensions, for example, to see mobile users in a particular area. Successfully promoting a local or regional event to increase signups, subscriptions or attendees.

Conversion 113

Conversion Click Rate Tagging Display 113

Hubspot

NOVEMBER 30, 2016

One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. The lesson for Facebook marketers?

Facebook 28

Facebook Paid Search Agency Work Management Ads 28

QuanticMind

JUNE 20, 2017

Review the top PPC insights for social/mobile vs. search, audience targeting and Google Shopping here, and get new martech insights and a free digital copy of the acclaimed martech book “Digital Insights” in our webinar. Social and mobile behavior vs. Search. Let’s review. The continued development of audience targeting.

SEM 40

SEM Mobile Advertising Funnel Advertising ROAS 40

Adobe Experience Cloud Blog

FEBRUARY 22, 2016

Author: Frank Passantino Ad Tech (paid media) has been around for quite some time—with advertising on social networks and popular ad platforms like Google AdWords—but it has historically been seen, and treated, as its own category. This blog post will examine a new type of ad that blends the elements of Mobile Ad Tech and MarTech.

Mobile Marketing 48

Mobile Marketing Paid Search Agency Ads Marketing & Strategy 48

QuanticMind

JUNE 14, 2017

Jerry Dischler, AdWords’ VP of Product Management opens the session by observing that “consumer demands and expectations have gone up in the past few years, especially with mobile.” Here’s our list of the quick hits: Day 1 Keynote – Welcome & SEM Keynote Conversation: Google & SEM. Featuring: @jdischler.

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

Hubspot

MAY 25, 2016

Have you ever had any formal or informal paid advertising training or education? Don’t let the costs scare you, paid social advertising is incredibly measurable, and can produce real ROI. From managing your budget to choosing channels and measuring success, learn how to get started with paid advertising. With over 1.4

Paid Content 73

Paid Content Cost Per Click Social Media Top of Funnel 73

Webbiquity

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

ViewPoint

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Additionally, this maturing is being advanced by the acceleration of social advertising. Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Additionally, this maturing is being advanced by the acceleration of social advertising. Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Biznology

JANUARY 26, 2011

Andrew is the long-time editor of the Traffick blog and the author of Winning Results with Google AdWords. What if Facebook takes off? AG: The studies compare apples and oranges when they speculate about keyword prices and performance, because different keyword match types perform differently for advertisers.

Paid Search Agency 80

Paid Search Agency Paid Content Mobile Advertising Cost Per Click 80

QuanticMind

OCTOBER 5, 2016

Search engine marketing strategies were front and center at this year’s #SMX East 2016, one of the largest search marketing events on the East Coast. Now that we’re back, we’ve condensed our learnings from the event’s sessions into 5 key takeaways: 1) Your SEM strategies need to incorporate new and upcoming ad changes.

Search Engine Marketing 40

Search Engine Marketing Search Marketing SEM Marketing & Strategy 40

LeadSquared

FEBRUARY 23, 2016

We also generate leads through outbound efforts such as market research (cold-calling and cold-emailing suitable prospects), PR, physical events, etc. Go to start-up meets, workshops, networking events, co-working spaces, etc. What are the good tools for retargeting other than AdWords and Facebook?

Inbound Marketing 52

Inbound Marketing FAQ Webinar Metrics Work Management 52

Marketing Insider Group

JANUARY 26, 2021

Platform: Google AdWords. Many factors that will impact progress toward your goals are constantly in flux, such as the cost associated with certain keywords and ad groups on Google AdWords. Plus, Google uses mobile-first indexing to rank pages in search. Display Advertising & Pay-Per-Click (PPC). Tactic: PPC campaign.

Marketing Budget Creation 333

Marketing Budget Creation Marketing Budget Planning Budget Programs 333

flux.la

FEBRUARY 1, 2020

For example, if you search for “mobile phones” you’ll get thousands of results. While, if you type in “2019 Samsung mobile phones”, you’ll get cellphone models released this year. Other free tools that generate potential LSI keywords are Ubersuggest and the Keyword Planner Tool via Google AdWords.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Hubspot

FEBRUARY 10, 2013

Game Over: Twitter Mentioned In 50% Of Super Bowl Commercials, Facebook Only 8%, Google+ Shut Out, From Marketing Land. To give you a sense of how Super Bowl XLVI’s social media participation went last year , brands had mentioned following the conversation on Facebook and Twitter equally at 8 times each during commercials. Here we go.

Buyer Personas 28

Buyer Personas Adwords Paid Search Agency Landing Pages 28

Online Marketing Institute

APRIL 4, 2011

Besides Google Adwords and Bing, what other major PPC sevices are. Consider what is taking the place of the blog: social sites like Facebook and Twitter. Encourage social sharing (Facebook, LinkedIn, etc.) Number of social shares (tweets, Facebook likes, etc.). Are you a Search Engine Watch Member? | Team meetings.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Online Marketing Institute

APRIL 4, 2011

Besides Google Adwords and Bing, what other major PPC sevices are. Provide insight and perspective into key industry events, announcements, and important news. Are you a Search Engine Watch Member? | I am going to set up PPC for three senior living communities, all. I am doing PPC for a franchised company with several locations.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40