Cost Per Click Reduction Strategy in Google AdWords
NuSpark Consulting
MARCH 5, 2017
The click costs, coupled with perhaps an average conversion rate landing page, and a long lead-to-sale process, can lead to a paid search ROI less than ideal. By having a good number of negatives, you prevent irrelevant clicks from charging your AdWords account. Examples: Ad position above 3 and average CPC is over $30?
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