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The 17 Best Keyword Research Tools for SEO and SEM


Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent. That’s where keyword research comes in. 2) Google Keyword Planner. 1) SEMrush. 4) Soovle.

An SEO’s Guide to Bottom-of-Funnel Keywords


If I had a penny for every time a client asked our agency to focus only on the most searched, highest volume keywords in their industry I’d be a very rich woman by now. We’ll discuss methods to research based on the funnel stage, specifically bottom-of-funnel keywords in today’s blog post. Keyword research is an important part of search engine optimization (SEO). Not likely.

RIP Google Keyword Tool – What to Use Instead

Vertical Response

No need pop the bubbly for this retirement: Yet another beloved Google Tool has been axed in its prime, (anyone remember Google Reader ?). The Google Keyword Tool has long been the standard for anyone in the SEO, SEM or content spaces, but early this week we received news that Google pulled the plug on the Keyword Tool. If you still want access to Google’s keyword data, you have the option to sign up for an Adwords account to use the new Google Adwords Keyword Planner. Ubersuggest – This is a keyword powerhouse.

Stop Wasting Money and Improve Your Google AdWords Paid Search ROI


That’s because many PPC firms miss a few techniques to make sure your Google AdWords programs are working as they should. This is mostly likely to happen when the keyword query, ad, and landing page offer are all aligned. With that as a backdrop, we are now going to focus on some AdWords features that your digital marketing firm may be missing. Enhanced CPC. Target CPA.

An SEO?s Guide to Bottom-of-Funnel Keywords


If I had a penny for every time a client asked our agency to focus only on the most searched, highest volume keywords in their industry I’d be a very rich woman by now. We’ll discuss methods to research based on the funnel stage, specifically bottom-of-funnel keywords in today’s blog post. Keyword research is an important part of search engine optimization (SEO). Not likely.

How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]


Trouble is, mastering Google AdWords is really tricky. To help shed some light on the situation, the folks at WordStream released a detailed new study on AdWords industry metrics. This information can be used to inform your AdWords strategy, and ultimately help you improve your overall ad performance. Average Cost-per-Click (CPC). Average Clickthrough Rate (CTR).

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7 Things You Didn’t Know You Could Do with Google Adwords

Vertical Response

Google Adwords is a very powerful tool packed with lots of features to help you get the most out of your search engine marketing efforts. Today we break down some lesser known but highly valuable Google Adwords features to help you maximize your campaign performance. 1) Adwords Bid Strategies. If so, it might be time to check out Adwords Bid Strategies.

Don’t Waste Your Dough! 5 Secrets to Maximizing Google AdWords

Vertical Response

Did you know that when managing your Google Adwords pay-per-click (PPC) campaigns, it’s pretty easy to waste big bucks without even knowing it? Being as efficient as possible is key to getting the most bang for your PPC bucks, so we’ve spilled the beans in the 5 top areas to maximize that’ll get your dollars to deliver: Choosing the Right Keywords. Negative keywords.

Best Google AdWords Tips and Tactics of 2010


There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. Google Instant) and changes within AdWords itself. How can you use AdWords reports to fine-tune campaigns? How do the new keyword targeting options work? When should you use the AdWords Editor? 5 Reasons Why We Love AdWords Editor by 1upDigital.

The ABC’s of A/B Testing with Adwords

EMagine B2B Blog

Lucky for online advertisers, A/B testing in Adwords is now easier than ever. Now open your most trusted tool (Excel) and create an offline version of your keywords/ad groups. In Adwords head to your settings and find the Experiments Beta section. Note if you’re using enhanced CPC bidding, you’ll have to shut it off to start the campaign. A udience is King.

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Use Google Automation Tools to Make Your PPC Ads More Efficient

Vertical Response

These are just some of the many things you can do with Google’s automation tools. We’ll be exploring some of the different things you can do with these techniques and how they can help you maximize your time and profit with Google Adwords. One of the most important and helpful automation tools is automated rules. Worried about maintaining the top position? All rights reserved.


A Simple Guide for Setting Up Your First Google AdWords Campaign


If it's because you're intimidated by Google's AdWords interface, we get it. Read on to learn everything you need to know about setting up a Google AdWords campaign! First, Create a Killer Keyword List. Before you even jump into the AdWords interface, you need to be armed with a keyword list to help guide your efforts. Selecting Keywords Based on Geography.

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Getting the Most out of Your Keyword Data: Pubcon 2013 Takeaways


Once upon a time, you may have wondered, “Hey, is it possible to know what kind of keywords people are using in Google to get to my site?” While you can’t view Google keyword data in the traditional way, the buying/conversion cycle has not changed. At Fathom, we tend to identify keyword groupings as “themes.” Get some insights from the Paid and Organic report in Adwords.

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The Complete Display Ads Overview For B2B Marketers


A tool that media planners use to gain intelligence on their competition is WhatRunsWhere. Filtering your ad placements on these layers will help you find the right audience and lower your CPC. Contextual layer : The the contextual layer simply means you give Google a list of keywords and Google will choose the sites your ads will show up on. AdWords Only Tactic.

Cost Per Click Reduction Strategy in Google AdWords


If your products and services aren’t on page 1 or 2 of the organic results, then paid search ads via Google AdWords are considered so that you can generate bottom funnel leads; targeting prospects using a search engine to find an answer to their business problemsThe problem is; for very competitive keywords in a competitive industry, the cost of a click in many industries can be quite high.

Paid Advertising 101: Understanding Search and Display Advertising


Search and display advertising on major platforms like Google AdWords and Bing Ads (Yahoo!/Bing In fact, businesses of all sizes and industry segments not only use paid advertising formats like search and display to generate new leads, but also rely on tools like ad retargeting (aka remarketing) to convert existing leads into paying customers. Keywords. year over year. Read on.

How to Identify Long-Tail Keywords to Fuel Your PPC Strategy


For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. The takeaway for marketers is that the long tail is an important topic at Google, because there are enough searches for long-tail keywords being conducted regularly.

26 Awesome Search Engine Marketing Guides


Which tools and reports are most helpful? 7 deadly sins of Google AdWords by iMedia Connection. New Google AdWords Callout Extensions How-To: Highlight Offers in Your Ads by WordStream. 10 ways to get the most from PPC in a small-keyword category by eConsultancy. 9 Pay-Per-Click Tools That Will Help You do Keyword, Ad Copy and Profit Analysis by KISSmetrics.

10 SEO measurements every marketer should know


80% of people who visit a website get there from typing a keyword in the query box of a search engine. Visitors from Search : Every website should install an analytics tool, such as Google Analytics. Number of Keywords Driving Traffic : A measure of a site’s effectiveness is the number of keywords drawing traffic. Photo credit: Danard Vincente. Source: SEOBook ).

Unveiling The Pipeline Marketing Technology Stack


Starting at the top of the marketing funnel, B2B marketers need technology that drives traffic to their website (marketing channels) as well as tools to optimize the process. In the B2B marketing world, AdWords is a near ubiquitous paid channel. Overall, the most popular automation tool is Hubspot, but Marketo is the leader for medium-to-large companies (Datanyze).

How to Save Up to 50% on Your PPC With Quality Score


In my experience, looking at thousands of Google AdWords accounts and billions in combined spend, there are two metrics that correlate most strongly with success: Account Activity: You get out what you put in. New Data Shows AdWords Quality Score Can Save You Up to 50% on PPC. A Quality Score of 6 was previously below average, and increased your CPC by 16.7%. How much lower?

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A Simple Guide to Mastering the Basics of Effective Social Media Advertising


If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. Keyword Targeting: One of Twitter’s major advantages is the ability to target specific keywords and hashtags. The cost per click (CPC) of the LinkedIn campaign was 4x the Facebook CPC. Twitter.

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How B2B Advertisers Can Deal With Google’s Sidebar Changes

KoMarketing Associates

Even if you follow best practices, craft relevant and keyword dense ads, and use calls to action and other tricks to differentiate them from competitor ads – it’s important to note that ads that average position 5 and higher are now much less likely to be viewed by the average searcher. Work on improving keyword quality to reduce potential CPCs. Even AdWords is changing.

Custom Reports: Measuring Lead Generation Conversions with Google Analytics


Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. For example, “Google” is a source, “organic” and “cpc (cost per click or paid search)” are mediums. Keyword Conversions- SEO. What organic unbranded keywords give me the most conversions and best conversion rates? .

Where Is Digital Advertising Headed in 2016?


Obviously, Google AdWords had been preparing for this with the roll out of “enhanced campaigns” on July 22 nd 2013, when they no longer let campaigns be separated by device. The days of targeting simply based on keywords and hoping for the best are numbered; your customers and competitors are more sophisticated, so your advertising must be, too! Leveraging first party data (i.e.

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys! Enjoy! Basically.2% Tweet This!

From Scratch: Three (More) List Building Strategies for Agencies (and Others)


Here are three pay-to-play models for list building strategies: Paid media (Google AdWords, LinkedIn sponsored content, banner ads, etc.). List buying and list augmentation tools. Paid Media – Google AdWords, LinkedIn Sponsored Content, Mobile Ads, etc. AdWords. Most people think of Google AdWords when they think of paid ads. Data Augmentation Tools.

8 Tips to Boost Health Insurance Enrollments with Online Advertising


This is usually due to the usage of dynamic keyword insertion, but if your brand is trademarked, you can report them to Google if they are using your name in their ad copy via the AdWords trademark complaint form. Just as importantly, brand keywords are your best converting keywords since many users have done their research and are ready to convert. turning 65)?

Should CTR be a Key Performance Indicator for B2B Advertisers?

KoMarketing Associates

Specific keywords as well as ad creative variations will all have individual click-through rates. This, in turn, affects several things: Your ad position is determined by your maximum cost-per-click (CPC) bid and by Quality Score – exclusively. CPC is determined by factoring in your maximum CPC and your Quality Score. Truth Behind “Good CTR”? In Summary.

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Strategies for a Successful Paid Search Campaign

Puzzle Marketer

Tools like search engines were created to simplify this massive amount of data by using a complex algorithm that rank these millions of websites and consolidate them into a short list on a single page. Paid Search is a marketing tactic that involves placing an advertisement for when, and only when, a user searches a specific keyword and clicks on the advertisement.

SEO Tool Review: SEMRush


SEMRush offers a powerful suite of SEO and search marketing tools , particularly for those who've already done the basic SEO work and perhaps have an AdWords program running, but want to take efforts to the next level. The tool also provides a "related keyword report." All reports can be exported to Excel for for further sorting and analysis.

B2B Pay Per Click Advertising


Interview with Terry Whalen from CPC Search. Same goes for keywords. For B2B keyword and ad testing, we tread with a bit more caution. If you can figure out which keywords are aligned with the user intent you are targeting, then you can have ads appear that are relevant to the user, and relevant to what your company provides. Jep: How do you track opportunities or revenue associated with specific AdWords Campaigns? Do your clients use Salesforce for Google AdWords, Marketing Automation systems or other tools? What is your take?

Best of 2007: Articles and Blog Posts on Google AdWords


This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. Who Uses Dynamic Keyword Insertion? by Traffick Blogger Andrew Goodman provides the how and why of dynamic keyword insertion in AdWords, and why, though it's a powerful technique, it doesn't "always" work. Techniques that Always Work?:


Free Online Marketing Tools for Marketers

Anything Goes Marketing

Larry Chase at Web Digest for Marketers is an amazing source for marketers looking for tools to assist in email marketing, search marketing, surveys - you name it! Here are a few of my favourite tools from his website: Paid Search and Organic Search Spyfu : Can be used to find out how much a search term is currently going for, how popular a search term is and who (which of your competitors) is currently using the search term and how they are using it. Use this tool and it will let you know what are the top typos for the keywords you enter. This stuff is gold! Chad H.

6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

delicious b2bmarketing

In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 I personally have seen B2B CPC rates vary wildly based on industry and the competitiveness and length of the keyword. for reasonably attractive keyword terms, I am much more used to paying between $2 and $6, with highs around $14. white paper download vs. request for quote) Here are some specific strategies to minimize the impact of high CPC’s 1. for B2C retailers and $1.93 for B2C lead generators.


SEO vs. PPC: Which Is Best for You?

Client Bridge

PPC involves using an advertising program like Google Adwords or Yahoo Search Marketing to display ads in the sponsored results section of each search engine's results page. Cost-per-click (CPC) is the fee that PPC platforms charge for a single keyword click, set by bidding. CPC can vary a great deal between industries. For high priced, highly competitive keywords, SEO is probably the best choice. To estimate the level of competition, enter your keywords into the Google External Keyword Research Tool. PPC is immune to those changes.


6 Reasons Marketers Should Use Bing for Paid Search


But if you want to increase your search marketing return this year, it might also make sense to incorporate Bing’s paid search adCenter platform and Bing Webmaster Tools for SEO. Bing's Cost-Per-Click (CPC) Costs Less. Keywords that work best on Google often have similar results on Bing. When satisfied with results, port campaigns and keywords over to Bing.