The 17 Best Keyword Research Tools for SEO and SEM
JULY 19, 2016
Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent. That’s where keyword research comes in. Filter and sort results to narrow target keyword lists.
An SEO’s Guide to Bottom-of-Funnel Keywords
OCTOBER 21, 2016
If I had a penny for every time a client asked our agency to focus only on the most searched, highest volume keywords in their industry I’d be a very rich woman by now. Not likely. We’ll discuss methods to research based on the funnel stage, specifically bottom-of-funnel keywords in today’s blog post. Keyword research is an important part of search engine optimization (SEO).
RIP Google Keyword Tool – What to Use Instead
SEPTEMBER 2, 2013
No need pop the bubbly for this retirement: Yet another beloved Google Tool has been axed in its prime, (anyone remember Google Reader ?). The Google Keyword Tool has long been the standard for anyone in the SEO, SEM or content spaces, but early this week we received news that Google pulled the plug on the Keyword Tool. If you still want access to Google’s keyword data, you have the option to sign up for an Adwords account to use the new Google Adwords Keyword Planner. Google Ubersuggest – This is a keyword powerhouse.
Stop Wasting Money and Improve Your Google AdWords Paid Search ROI
JULY 5, 2016
That’s because many PPC firms miss a few techniques to make sure your Google AdWords programs are working as they should. This is mostly likely to happen when the keyword query, ad, and landing page offer are all aligned. With that as a backdrop, we are now going to focus on some AdWords features that your digital marketing firm may be missing. Enhanced CPC. Target CPA.
B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search
Modern B2B Marketing
JULY 23, 2009
The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. Prior to running CPC Search, Terry led marketing initiatives at Citrix’s GoToMyPC, and before that he received his MBA from UC Berkeley’s Haas School of Business. It’s relatively easy to measure revenue via Google AdWords using a ‘purchase’ conversion tag that passes through dynamic revenue variables to AdWords reporting. Where can you usually find some quick wins?
An SEO?s Guide to Bottom-of-Funnel Keywords
OCTOBER 21, 2016
If I had a penny for every time a client asked our agency to focus only on the most searched, highest volume keywords in their industry Id be a very rich woman by now. Not likely. Well discuss methods to research based on the funnel stage, specifically bottom-of-funnel keywords in todays blog post. Keyword research is an important part of search engine optimization (SEO).
7 Things You Didn’t Know You Could Do with Google Adwords
DECEMBER 16, 2013
Google Adwords is a very powerful tool packed with lots of features to help you get the most out of your search engine marketing efforts. Today we break down some lesser known but highly valuable Google Adwords features to help you maximize your campaign performance. 1) Adwords Bid Strategies. If so, it might be time to check out Adwords Bid Strategies.
Don’t Waste Your Dough! 5 Secrets to Maximizing Google AdWords
MAY 13, 2013
Did you know that when managing your Google Adwords pay-per-click (PPC) campaigns, it’s pretty easy to waste big bucks without even knowing it? Being as efficient as possible is key to getting the most bang for your PPC bucks, so we’ve spilled the beans in the 5 top areas to maximize that’ll get your dollars to deliver: Choosing the Right Keywords. Negative keywords.
Best Google AdWords Tips and Tactics of 2010
JANUARY 28, 2011
There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. Google Instant) and changes within AdWords itself. How can you use AdWords reports to fine-tune campaigns? How do the new keyword targeting options work? When should you use the AdWords Editor? Reasons Why We Love AdWords Editor by 1upDigital.
The ABC’s of A/B Testing with Adwords
EMagine B2B Blog
JULY 1, 2015
Lucky for online advertisers, A/B testing in Adwords is now easier than ever. Now open your most trusted tool (Excel) and create an offline version of your keywords/ad groups. In Adwords head to your settings and find the Experiments Beta section. Note if you’re using enhanced CPC bidding, you’ll have to shut it off to start the campaign. udience is King.
Use Google Automation Tools to Make Your PPC Ads More Efficient
MARCH 26, 2014
These are just some of the many things you can do with Google’s automation tools. We’ll be exploring some of the different things you can do with these techniques and how they can help you maximize your time and profit with Google Adwords. One of the most important and helpful automation tools is automated rules. Worried about maintaining the top position? All rights reserved.
A Simple Guide for Setting Up Your First Google AdWords Campaign
JUNE 18, 2012
If it's because you're intimidated by Google's AdWords interface, we get it. Read on to learn everything you need to know about setting up a Google AdWords campaign! First, Create a Killer Keyword List. Before you even jump into the AdWords interface, you need to be armed with a keyword list to help guide your efforts. Selecting Keywords Based on Geography.
Getting the Most out of Your Keyword Data: Pubcon 2013 Takeaways
NOVEMBER 11, 2013
Once upon a time, you may have wondered, “Hey, is it possible to know what kind of keywords people are using in Google to get to my site?” While you can’t view Google keyword data in the traditional way, the buying/conversion cycle has not changed. At Fathom, we tend to identify keyword groupings as “themes.” Get some insights from the Paid and Organic report in Adwords.
The Complete Display Ads Overview For B2B Marketers
NOVEMBER 11, 2015
tool that media planners use to gain intelligence on their competition is WhatRunsWhere. Filtering your ad placements on these layers will help you find the right audience and lower your CPC. Contextual layer : The the contextual layer simply means you give Google a list of keywords and Google will choose the sites your ads will show up on. AdWords Only Tactic.
Paid Advertising 101: Understanding Search and Display Advertising
NOVEMBER 4, 2015
Search and display advertising on major platforms like Google AdWords and Bing Ads (Yahoo!/Bing In fact, businesses of all sizes and industry segments not only use paid advertising formats like search and display to generate new leads, but also rely on tools like ad retargeting (aka remarketing) to convert existing leads into paying customers. Keywords. year over year. Read on.
How to Identify Long-Tail Keywords to Fuel Your PPC Strategy
MARCH 15, 2012
For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. The takeaway for marketers is that the long tail is an important topic at Google, because there are enough searches for long-tail keywords being conducted regularly.
10 SEO measurements every marketer should know
NOVEMBER 19, 2012
80% of people who visit a website get there from typing a keyword in the query box of a search engine. Visitors from Search : Every website should install an analytics tool, such as Google Analytics. Number of Keywords Driving Traffic : A measure of a site’s effectiveness is the number of keywords drawing traffic. Photo credit: Danard Vincente. Source: SEOBook ).
26 Awesome Search Engine Marketing Guides
SEPTEMBER 30, 2014
Which tools and reports are most helpful? deadly sins of Google AdWords by iMedia Connection. New Google AdWords Callout Extensions How-To: Highlight Offers in Your Ads by WordStream. 10 ways to get the most from PPC in a small-keyword category by eConsultancy. Raised My AdWords Bids and Got LESS Traffic! New AdWords Ad Ranking Formula: What Does It Mean?
Unveiling The Pipeline Marketing Technology Stack
OCTOBER 13, 2015
Starting at the top of the marketing funnel, B2B marketers need technology that drives traffic to their website (marketing channels) as well as tools to optimize the process. In the B2B marketing world, AdWords is a near ubiquitous paid channel. Overall, the most popular automation tool is Hubspot, but Marketo is the leader for medium-to-large companies (Datanyze).
A Simple Guide to Mastering the Basics of Effective Social Media Advertising
MAY 25, 2016
If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. Keyword Targeting: One of Twitter’s major advantages is the ability to target specific keywords and hashtags. The cost per click (CPC) of the LinkedIn campaign was 4x the Facebook CPC. Twitter.
How B2B Advertisers Can Deal With Google’s Sidebar Changes
APRIL 5, 2016
Even if you follow best practices, craft relevant and keyword dense ads, and use calls to action and other tricks to differentiate them from competitor ads – it’s important to note that ads that average position 5 and higher are now much less likely to be viewed by the average searcher. Work on improving keyword quality to reduce potential CPCs. Focus on Mobile.
How to Save Up to 50% on Your PPC With Quality Score
AUGUST 19, 2013
In my experience, looking at thousands of Google AdWords accounts and billions in combined spend, there are two metrics that correlate most strongly with success: Account Activity: You get out what you put in. New Data Shows AdWords Quality Score Can Save You Up to 50% on PPC. Quality Score of 6 was previously below average, and increased your CPC by 16.7%. How much lower?
Custom Reports: Measuring Lead Generation Conversions with Google Analytics
MARCH 9, 2013
Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. By analyzing the data properly and gathering insights, you can make strategic decisions on your marketing strategy, content strategy, and conversion strategy. Keyword Conversions- SEO. Visits. New and Returning Visits.
Where Is Digital Advertising Headed in 2016?
DECEMBER 2, 2015
Obviously, Google AdWords had been preparing for this with the roll out of “enhanced campaigns” on July 22 nd 2013, when they no longer let campaigns be separated by device. The days of targeting simply based on keywords and hoping for the best are numbered; your customers and competitors are more sophisticated, so your advertising must be, too! Leveraging first party data (i.e.
11 B2B Marketing Predictions for 2011
Buzz Marketing for Technology
DECEMBER 8, 2010
After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys! Enjoy! Email this to a friend?
From Scratch: Three (More) List Building Strategies for Agencies (and Others)
AUGUST 23, 2016
Here are three pay-to-play models for list building strategies: Paid media (Google AdWords, LinkedIn sponsored content, banner ads, etc.). List buying and list augmentation tools. 1. Paid Media – Google AdWords, LinkedIn Sponsored Content, Mobile Ads, etc. AdWords. Most people think of Google AdWords when they think of paid ads. Data Augmentation Tools.
8 Tips to Boost Health Insurance Enrollments with Online Advertising
MAY 8, 2015
This is usually due to the usage of dynamic keyword insertion, but if your brand is trademarked, you can report them to Google if they are using your name in their ad copy via the AdWords trademark complaint form. Just as importantly, brand keywords are your best converting keywords since many users have done their research and are ready to convert. turning 65)?
B2B Pay Per Click Advertising
AUGUST 11, 2009
Interview with Terry Whalen from CPC Search. Same goes for keywords. For B2B keyword and ad testing, we tread with a bit more caution. If you can figure out which keywords are aligned with the user intent you are targeting, then you can have ads appear that are relevant to the user, and relevant to what your company provides. Jep: How do you track opportunities or revenue associated with specific AdWords Campaigns? Do your clients use Salesforce for Google AdWords, Marketing Automation systems or other tools? What is your take?
Strategies for a Successful Paid Search Campaign
FEBRUARY 6, 2013
Tools like search engines were created to simplify this massive amount of data by using a complex algorithm that rank these millions of websites and consolidate them into a short list on a single page. Paid Search is a marketing tactic that involves placing an advertisement for when, and only when, a user searches a specific keyword and clicks on the advertisement.
SEO Tool Review: SEMRush
DECEMBER 21, 2009
SEMRush offers a powerful suite of SEO and search marketing tools , particularly for those who've already done the basic SEO work and perhaps have an AdWords program running, but want to take efforts to the next level. The SEMRush tools provide value for almost any website that gets 1,000+ visits per month (lower-traffic sites may not be in the tool's database).
Best of 2007: Articles and Blog Posts on Google AdWords
JANUARY 24, 2008
This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. Who Uses Dynamic Keyword Insertion? by Traffick Blogger Andrew Goodman provides the how and why of dynamic keyword insertion in AdWords, and why, though it's a powerful technique, it doesn't "always" work. Techniques that Always Work?:
Should CTR be a Key Performance Indicator for B2B Advertisers?
NOVEMBER 20, 2014
Specific keywords as well as ad creative variations will all have individual click-through rates. This, in turn, affects several things: Your ad position is determined by your maximum cost-per-click (CPC) bid and by Quality Score – exclusively. CPC is determined by factoring in your maximum CPC and your Quality Score. Truth Behind “Good CTR”? In Summary.
Free Online Marketing Tools for Marketers
Anything Goes Marketing
NOVEMBER 27, 2006
Larry Chase at Web Digest for Marketers is an amazing source for marketers looking for tools to assist in email marketing, search marketing, surveys - you name it! Here are a few of my favourite tools from his website: Paid Search and Organic Search Spyfu : Can be used to find out how much a search term is currently going for, how popular a search term is and who (which of your competitors) is currently using the search term and how they are using it. Use this tool and it will let you know what are the top typos for the keywords you enter. This stuff is gold! Chad H.
6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC
DECEMBER 23, 2010
In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C retailers and $1.93 for B2C lead generators. personally have seen B2B CPC rates vary wildly based on industry and the competitiveness and length of the keyword. While I have had situations where I can bid $0.50 for reasonably attractive keyword terms, I am much more used to paying between $2 and $6, with highs around $14. Screen out negative keywords (continuously screen them out!) b2bmarketing
SEO vs. PPC: Which Is Best for You?
MAY 24, 2012
PPC involves using an advertising program like Google Adwords or Yahoo Search Marketing to display ads in the sponsored results section of each search engine's results page. Cost-per-click (CPC) is the fee that PPC platforms charge for a single keyword click, set by bidding. CPC can vary a great deal between industries. For high priced, highly competitive keywords, SEO is probably the best choice. To estimate the level of competition, enter your keywords into the Google External Keyword Research Tool. PPC is immune to those changes.
6 Reasons Marketers Should Use Bing for Paid Search
SEPTEMBER 13, 2011
But if you want to increase your search marketing return this year, it might also make sense to incorporate Bing’s paid search adCenter platform and Bing Webmaster Tools for SEO. Bing's Cost-Per-Click (CPC) Costs Less. Keywords that work best on Google often have similar results on Bing. When satisfied with results, port campaigns and keywords over to Bing.
4 Key Factors When Assessing Your Content Marketing ROI
JANUARY 6, 2016
Integrating a tool like Marketo into your content marketing strategy enables you to track a specific buyer through each of these stages , measuring their engagement, consumption, and interaction until a sale takes place. Turn to the Google AdWords Keyword Planner tool to find the cost per click (CPC) for the primary keyword in each piece. . 4.
Growing your business in a world without Google
DECEMBER 14, 2010
Find out how your customers want to be contacted and use those tools to communicate. Loads of keyword-rich content will help you rank in the search engines—and possibly avoid the nightmare scenario I outlined above—while valuable news and information can help your customers learn more about your business. Image by PhotoJonny via Flickr. by Tim Peter. How much from Google?
Dreamforce 2009: Search Engine Marketing Junkies
Modern B2B Marketing
NOVEMBER 25, 2009
Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com. Tools mentioned during the session include: SEOtools.com - a site by Veteran SEO and search industry thought leader, Bruce Clay, that includes a suite of organic optimization tools. Similar to SEO, one should focus on keywords, putting the most important in the subject line and the others in the post description.