BenchmarkONE

JULY 9, 2020

Investing in Google AdWords can be great for your ROI — if you know what you’re doing. Google owns an impressive — and unsurprising — 74% of the search engine market (the second place leader, Chinese search engine Baidu, owns just 11%). So to help you out, we’ve compiled our favorite quick and easy AdWords tips.

Adwords 74

Adwords Small Business Marketing Tips Business 74

NuSpark Consulting

MAY 16, 2016

Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. Obviously search advertising is a must when the goal is to capture prospects in active research or buying mode.

Adwords 124

Adwords Conversion Google Paid Search Agency 124

Valasys

FEBRUARY 17, 2023

Enter AdWords and AdSense – two of the most well-known and widely used tools in the world of digital advertising. However, AdWords vs AdSense – the differences between the two tools – can be quite confusing. We’ll even give you some tips on how to use AdWords and AdSense together to maximize your results.

Adsense 40

Adsense Adwords Marketing Automation Services Advertising Agencies 40

Contently

AUGUST 2, 2021

So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. Let’s take a look. Google Analytics.

Paid Content 144

Paid Content Budget Programs Analytics Tools 144

NuSpark Consulting

JANUARY 16, 2013

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Google’s keyword research tool.

Adwords 100

Adwords Keywords Work Management Paid Search Agency 100

Contently

DECEMBER 3, 2020

A key part of my job as a product manager at Contently is talking to people. Earlier this year, as we were planning our 2021 product roadmap, I interviewed dozens of CMOs about their approaches to measuring content marketing ROI. “This is content ROI.” Cracking the ROI code on search.

Lead Ranking 217

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 217

Conductor

SEPTEMBER 22, 2022

Save time with your SEO keyword research workflows with the ability to start tracking any keyword for any U.S. Eliminate the tedious task of researching keywords one at a time with bulk keyword research that supports up to 50 topics at once. Optimize your SEO keyword research workflows. location instantly.

Keywords 52

Keywords Features Research Adwords 52

Biznology

NOVEMBER 14, 2017

The moment a CMO truly discovers search they go on a domain name buying spree with the desire to buy every domain name available with the keywords they associate with their products and services. It’s a great shortcut for your sales and marketing team–but not even that will help with SEO. Google hates cheating.

Domain 149

Domain Keywords Optimization SEO 149

KoMarketing Associates

JANUARY 29, 2015

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix. At what cost?

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

Webbiquity

JULY 19, 2016

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. What is true is that search engines have improved their semantic capabilities, meaning they look for the meaning in each block of text rather than just specific phrases. And of course, keyword stuffing, as an SEO tactic, is long dead.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

Biznology

SEPTEMBER 26, 2017

In this case, Restoration Hardware was throwing buckets of cash at Google AdWords by bidding on 3,200 keywords , none of which were converting save those 22 misspellings. As a direct result of the waste, Restoration Hardware’s CEO, Gary Friedman , dumped his entire Google AdWords campaign. Like this post?

Adwords 99

Adwords Google Paid Search Agency Campaigns 99

KoMarketing Associates

NOVEMBER 3, 2015

Lately, there has been a bit of discussion within the SEO industry around the idea of keywords and whether or not they still matter. When you are talking about search, of course keywords still matter. People use words to search! However, the idea that we can look at keywords the same way we always have is even sillier.

Keywords 120

Keywords Generation User-Generated Content Search Marketing 120

Valasys

MAY 1, 2024

Sometimes, it’s a matter of life and death in the overly-competitive field of online advertising business, you need to select the right advertising platform in order to obtain the desired outcomes for your marketing campaign. The awareness of your goals through which platform to use is in compliance with your marketing end goals.

Facebook 40

Facebook Adwords Google Ads 40

Hubspot

JANUARY 29, 2020

When I used to work for a digital marketing agency, one of my responsibilities was to write blog content for our clients. So, I did keyword research to figure out what the target audience wanted to read about. That's why Google ads keyword planner is an important tool for marketers. Generate keyword ideas.

Keywords 99

Keywords Paid Search Agency Google Ads 99

KoMarketing Associates

FEBRUARY 24, 2015

A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. It’s clear this recommendation needs to be revisited for both direct optimization and future content marketing initiatives. Google Product Listings.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

Convince & Convert

JANUARY 14, 2014

Everyone knows that building organic traffic to a website starts with having great content. The best content is both likely to rank highly in the search engines, and to motivate your visitors to become new customers for your business. So where can you find these amazing keywords? Your Competitors’ Websites. Google Trends.

Keywords 161

Keywords Search Engine Marketing Adwords Marketing & Strategy 161

KoMarketing Associates

MARCH 22, 2018

Is your company in a niche or expanding to a new market? If the answer is yes to either of these questions, then you have probably encountered the following: Low search volume. Difficulty identifying your best keywords. Challenges in keeping up with new product launches and keyword expansion. What are Dynamic Search Ads?

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

BenchmarkONE

NOVEMBER 26, 2018

If you’ve used Google AdWords, you’re probably familiar with the Google Keyword Planner. It’s a very powerful tool that you can use even if you don’t want to spend money on an AdWords campaign. You do, however, need to set up an AdWords account. First, two obvious ways to use the tool: Discover New Keyword Ideas.

Keywords 77

Keywords CPC Cost Per Click Adwords 77

Biznology

APRIL 12, 2017

It’s not often that you’ll hear a content marketing guy tell you that a big investment in SEO isn’t for everyone. But if your marketing focus doesn’t include creating a steady stream of content for your website, for example, it may not make sense to commit resources to an on-going SEO campaign.

SEO 136

SEO Optimization Adwords Keywords 136

Sprout Social

SEPTEMBER 17, 2019

It’s common knowledge that keywords help you find a place in search engine results. But improving search engine visibility isn’t their only purpose. Keywords can also help you brainstorm intriguing content ideas, understand what your audience needs, optimize your social posts and more.

Keywords 100

Keywords Research SEO Lead Scoring 100

KoMarketing Associates

MARCH 29, 2018

Improving search rankings certainly isn’t as simple as it sounds. When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Track competitors’ rankings against your keyword list.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

Webbiquity

SEPTEMBER 5, 2017

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. That pitfall is paid search. That’s why the best digital marketers supplement SEO tactics with targeted PPC to yield top results.

PPC 270

PPC SEO Paid Search Agency Click Rate 270

SmartBug Media

DECEMBER 7, 2018

Everyone knows that keyword research is a crucial component of an effective SEO campaign. Yet, finding useful keywords is an ever-evolving challenge for marketers. Sure, you can use the Google Keyword Explorer, SEMrush, MOZ, or Ahrefs—but so can your competitors. You might start by searching “CFO news.”

Keywords 80

Keywords Peer-to-peer Adwords Work Management 80

KoMarketing Associates

JUNE 27, 2013

There are many of us that have the unique position of having to write hundreds or thousands of lines of creative for the B2B audience (or god forbid, other marketers). AdWords Sitelinks. This can be exceptionally powerful in the B2B space where a great piece of content can be the first. Build keyword lists to the long tail.

Paid Content 120

Paid Content Adwords Advertisements Advertising 120

Choozle

OCTOBER 24, 2019

Most marketers equate keywords solely with paid search campaigns. Thanks to contextual keyword targeting, marketers can expand the success they’ve had on paid search to their programmatic advertising strategies. What is contextual keyword targeting? What kind of keywords can you target?

Keywords 40

Keywords Paid Search Agency Advertising Agencies Adwords 40

KoMarketing Associates

MARCH 17, 2015

One of the significant discussions happening in the search community, and highlighted at SMX West earlier this month, is the evolving look of the search engine results page. There is rarely a classic, “ten pack” of organic search engine results when searching Google. Structured Data Examples.

Paid Content 120

Paid Content Search Marketing Paid Search Agency B2B Marketing 120

KoMarketing Associates

DECEMBER 13, 2018

As content marketers, we need to consistently produce new material to see results. How much content you need depends on your business needs, industry, and a host of other factors – but a recent study found 60 percent of marketers create at least one piece of content every day. . Assign a Keyword Target.

SEO 128

SEO Top of Funnel Tips Lead Scoring 128

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# In addition, more than half of companies that use paid search increased their budgets for it last year. Where do image ads fit in the mix?

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

NuSpark Consulting

SEPTEMBER 22, 2013

When we at NuSpark Marketing put together strategic B2B pay-per-click Adwords or Bing Ads campaigns, we carefully implement a negative keyword strategy as well. Thus, if a buyer searches for CRM software for SMB , your ad will not show for this query. . Determining negative keywords.

Enterprise Management 100

Enterprise Management Keywords Work Management Marketing Management 100

Ledger Bennett

JULY 11, 2018

In the digital world, keywords play a role in almost everything. Let’s focus on the role of keywords across Google and standard web pages, as well as talking about a variety of keywords and what they do. Keyword Targeting. Many media channels use keyword targeting or something very close. Google AdWords.

Cost per Acquisition 45

Cost per Acquisition Keywords Adwords CPA 45

LeadSquared

MARCH 31, 2017

When I was first asked to run Google AdWords campaigns 4 years ago, I had the same question on my mind. It was my first job, and I had joined for a role in Market Research. Google AdWords…whaaaat? And, my intent of writing this guide is to help clueless beginners who are just getting started with AdWords.

Adwords 52

Adwords Paid Search Agency Google Ads 52

Webbiquity

APRIL 14, 2015

As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. But there’s more involved in generating high, and highly relevant, organic search traffic. SEO Keyword Guides and Tools.

Keywords 100

Keywords SEO Research Resources 100

QuanticMind

JUNE 14, 2019

There are lots of ways to improve PPC campaign performance by changing your keyword targeting strategy. You could get results by optimizing bids and audience targeting for broad match search terms with a high search volume. Here’s everything you need to know about using long tail keywords effectively to improve PPC performance.

Long Tail Marketing 48

Long Tail Marketing PPC Keywords Cost Per Click 48

LeadSquared

APRIL 3, 2017

So, after reading the previous chapter , you would think Google AdWords is pretty simple right? We’ll discuss that in another chapter, however for now, let’s discuss the benefits of Google Adwords as an advertising platform. Benefits of Google AdWords. 1) Adwords works faster than SEO. Simply put.

Adwords 52

Adwords Paid Content Google Advertising Agencies 52

NuSpark Consulting

MAY 3, 2012

Pity those poor writers who’ve written books on Paid search and Google Adwords. There have been so many modifications in search over the last couple of weeks that it makes those authors scrambling to update. Many of the paid search changes are welcome; others are drawing controversy. Adwords Labels.

Adwords 100

Adwords Features Google Lead Scoring 100

Webbiquity

JANUARY 28, 2013

How can you develop a keyword strategy that will set your site (or your client’s site) apart from the competition? Which tools beyond the most common are most useful for developing target keyword lists? Search Engine Tools:Some of the Best SEO Tools are Free…Take a Look! Top SEO Tools for 2012 by Mark The Marketer.

Keywords 100

Keywords Research SEO Tools 100

Webbiquity

JANUARY 10, 2010

How can you utilize rich media ads to take advantage of the coverage provided by Google’s content network? Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns?

Adwords 100

Adwords Tips PPC Tactics 100