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Best of 2007: Articles and Blog Posts on Google AdWords

WebMarketCentral

The last post here presented some of the best articles and blog posts on general search engine marketing practices. This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. has) revealed that this tool does everything but 'fine-tune' an AdWords campaign.

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Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

WebMarketCentral

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment?

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Best of 2007: Articles and Blog Posts on SEO (Part 2)

WebMarketCentral

Following up on my last post, there were just too many excellent newsletter articles and blog posts on SEO last year to fit them all into one post, so here are more of the best bits of SEO guidance from 2007. video, audio files and PDFs) and encouraging mashups.

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Best of 2007: Articles and Blog Posts on Strategy and Branding

WebMarketCentral

Here are a collection of the best online articles and blog posts to help you think about the big picture and answer the big questions about brand-building and marketing strategy. and "What are best ways to communicate my brand message?" Organic SEO vs. PPC?

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Best of 2007: Articles and Blog Posts on SEO (Part 1)

WebMarketCentral

Judging by the number of high-quality articles and blog posts still devoted to the topic (so many I had to split this category into two posts), SEO remains a critical component of online marketing success. The article is targeted at small businesses, but the suggestions are essential elements for anyone to keep in mind for SEO efforts.

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How to Improve SEM Conversion Rates

WebMarketCentral

To optimize the results of a Google AdWords, Yahoo! Dan Briody recently wrote a helpful article for Inc. From my own experience, here are a few basic practices to help maximize conversion rates (which average 3% according to Dan's article) and minimize your cost per conversion: Keep content short. Test, test, test.

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Top Blog Posts in First Three Years of WMC

WebMarketCentral

Best of 2007: Website Design , February 4, 2008—links to some of the best articles and blog posts from 2007 on website design considerations to consider from the outset, such as intuitive navigation, relevant visitor-focused content, and SEO. tags: best blog posts on social media marketing, Web 2.0,

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