Stevens & Tate

MARCH 3, 2022

You can also optimize your content for SEO or using targeted advertising (such as Google AdWords or Facebook Ads). You can use various analytics tools to monitor key performance indicators (KPIs) with digital marketing. Such content can include everything from blog posts to white papers.

Cross-Selling 121

Cross-Selling Paid Search Agency Cold Calling Adwords 121

NuSpark Consulting

OCTOBER 27, 2013

Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. Analytics, hosting, and feature add-ons: Viewbix , Wistia , to name two I like. Accompany the video with a related white paper as CTA. Other Tips.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

NuSpark Consulting

DECEMBER 30, 2012

Go through each campaign, and take advantage of the following- the integration of analytics website metrics with Adwords, Sitelinks, automated bidding rules, keyword insights, etc. Many new features in Adwords as well as Bing. I recently did a blog post on social media measurement and analytics. Conversion Architecture.

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

Optinmonster

FEBRUARY 21, 2024

Google likes articles that are fresh and new. All of these related Google searches are LSI keywords that you can weave into your post. Create Internal Links Google has a much easier time indexing your content, and understanding what content is the most important when you crosslink your posts.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Webbiquity

JUNE 17, 2010

Government stuff, on AdWords. Sweet new white paper to go along with it as well. Two months down the road, the AdWords campaign was in trouble. I know how to play good cop / bad cop with an AdWords report. Post on Google Buzz. Tags: Search Engine Marketing CTR Google AdWords ROI SEM.

SEM 100

SEM Adwords CTR Search Engine Marketing 100

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? 25 Free Social Media Marketing & SEO Ebooks, White Papers + Other Downloads by SEOptimise. ** 5 Stars. SpotMixer and Google Pair to Offer Self-Serve Online Video Ads by ClickZ.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

NuSpark Consulting

NOVEMBER 16, 2011

SEO generates leads over the long-haul, and good-quality leads, but SEO does take time, and depending on level of competition, you can’t make Google’s first page on everything you sell. Measurement and Analytics. It’s my pleasure to present the eBook. Here’s the download link: Pay-Per-Click for Lead Generation eBook.

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

The ABM Agency

FEBRUARY 19, 2023

For example, if a B2B SaaS organization is targeting large enterprise accounts in the financial services sector, they could create custom case studies or white papers that focus on how their product has helped similar companies in this sector achieve success.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

For example, if a B2B SaaS organization is targeting large enterprise accounts in the financial services sector, they could create custom case studies or white papers that focus on how their product has helped similar companies in this sector achieve success.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Rev

MAY 21, 2018

What Google, Facebook, and B2B Media Companies Don’t Want You to Know. Page views, email opens, white paper downloads, site search strings, and so on. Just Ask Google. Google doesn’t sell the data (as far as I know). The Google advantage is speed and relevance. Sounds reasonable, right? You do a search.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Biznology

JANUARY 26, 2011

Andrew is the long-time editor of the Traffick blog and the author of Winning Results with Google AdWords. Most of the ones I talk to don't buy paid search ads from anyone but Google, anyway. There is always going to be an ad buying distribution curve (not a complete monopoly) and for now, Google will be the dominant force.

Paid Search Agency 80

Paid Search Agency Paid Content Mobile Advertising Cost Per Click 80

Directive Agency

MAY 17, 2017

It syncs right with your Google Adwords and Google Analytics, and visually represents the data that you choose (you can customize metrics to track as well). download a white paper, fill out a contact form, etc.). It has a dashboard for reporting as well that automatically pulls all of the data you request.

PPC 60

PPC Cost per Acquisition Lead Ranking Budget Programs 60

Convince & Convert

JULY 29, 2012

” white paper. Social media’s impact on this lead generation is relatively easy to ascertain, especially using social CRM software that ties to web analytics, such as Argyle Social (a Convince & Convert sponsor and what we use), Awareness , or Expion.

Social Media 140

Social Media ROI Media Correlation 140

Sharpspring

JULY 21, 2017

A repository of materials supplied as open, editable files so that agencies can rebrand them for use in pitching marketing automation to clients.These materials may include white papers, fact sheets, presentations, feature lists, etc. The most common example of PPC advertising is Google AdWords.

Marketing Automation Services 43

Marketing Automation Services Marketing Automation Advertising Agencies Paid Search Agency 43

NuSpark Consulting

JULY 15, 2011

white papers, case studies, website copy, videos, podcasts, blogs). We’ll also help you with your RSS feeds, other channels that can house your content (Slideshare, for example), making you’re your content and blogs are sharable, and measuring your success via analytics and insights. Phase Two: Lead Generation. Link Building.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

white papers, case studies, website copy, videos, podcasts, blogs). We’ll also help you with your RSS feeds, other channels that can house your content (Slideshare, for example), making you’re your content and blogs are sharable, and measuring your success via analytics and insights. Phase Two: Lead Generation. Link Building.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

SugarCRM

DECEMBER 11, 2013

Web Analytics. Social Analytics. Google AdWords Tracking. White Papers. Website Tracking. Web Visitor Alerts. Web Visitor Mapping. YouTube Dashboard. Keyword Analysis and Tracking. Lead Scoring. Lead Profiles. Lead Scout. Auto Nurture. Event Management. Webinar Campaigns. Social Marketing. Social Publishing.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

LeadSquared

NOVEMBER 24, 2015

So think of e-books, white paper downloads, a free trial, perhaps a free consultation or a discount – something that encourages the visitor to take the effort to sign up. Google Ads is your best bet. How to get the most from Google Adwords? It is a host creator with google collaboration. Question 12.

Webinar Metrics 52

Webinar Metrics FAQ Paid Search Agency Work Management 52

Adobe Experience Cloud Blog

NOVEMBER 25, 2009

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.;

Search Engine Marketing 48

Search Engine Marketing Search Marketing Paid Search Agency Salesforce.com 48

Online Marketing Institute

JUNE 27, 2009

Have Some Popular Tips Most Improtant Questions To Prepare For Social Media Marketing Interview Twitter Tips For Local Business 10 Important Points to Improve Ad Quality Score in Adwords Is facebook worthy for PPC? Download the white paper and subscribe for an email newsletter. Find these black holes and measure them accurately.

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing Adsense 40

Hubspot

DECEMBER 6, 2010

Once you create a landing page around an offer (download our free white paper, etc), You'll want to create a tracking URL. Otherwise, you can use Google's free URL builder. Otherwise, you can use Google's free URL builder. 4) Check your Analytics. Note: the example above is the HubSpot Tracking URL builder ).

Campaigns 28

Campaigns Allocation Marketing Analytics Tools Landing Pages 28

Online Marketing Institute

MARCH 21, 2011

Register and verify your site with Google Webmaster Central. Get your local listing(s) verified in Google Places (Maps) — do this even if you do business nationally. After you create your list, go to the Google Keyword Tool to find anything you might have missed or other search phrases you probably didn’t even think of.

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

Online Marketing Institute

APRIL 4, 2011

Besides Google Adwords and Bing, what other major PPC sevices are. When working with multiple authors, resources like Google Calendar or Google Docs help organize efforts. Leveraging Google Trends for keyword "hot topics" related to your industry. I am going to set up PPC for three senior living communities, all.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Online Marketing Institute

APRIL 4, 2011

Besides Google Adwords and Bing, what other major PPC sevices are. Manager - Digital Marketing JPMorgan Chase Wilmington, United States PPC Marketing Manager Cleveland, United States Marketing Operations Manager SunGard Jersey City, United States White Papers more Research Send us feedback | Technical questions or bug reports?

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Webbiquity

JANUARY 2, 2013

Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Furthermore, half of all Google+ users are under 25 years old. Think AdWords isn’t important? 3 Google+ Statistics.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? white paper download vs. request for quote) Here are some specific strategies to minimize the impact of high CPC’s 1. Conversion actions are not all created equal (e.g. Not all leads are created equal.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

WebMarketCentral

DECEMBER 29, 2008

Government stuff, on AdWords. Sweet new white paper to go along with it as well. Two months down the road, the AdWords campaign was in trouble. I know how to play good cop / bad cop with an AdWords report. I was used to people not smoking in my office. I've got another job for you," she purred. Went great.

SEM 20

SEM Adwords CTR Search Engine Marketing 20

Webbiquity

JULY 24, 2012

Clearly, Google has been successful at shifting more traffic to paid results (which is where Google earns 97% of its revenue ). That makes AdWords a critical component for any company seeking to dominate the first page of search results. Using both search and Google’s content network right away.

Adwords 100

Adwords Paid Content Cost per Acquisition Cost Per Click 100

WebMarketCentral

DECEMBER 31, 2009

Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that " profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. " What’s In Your Social Media Toolkit?

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

Webbiquity

DECEMBER 30, 2013

Find the answers to those questions and many more here in ten of the best posts and articles about web analytics from the past year. 9 downloadable custom Google Analytics reports by iMedia Connection. Google URL Builder: How to Track Links Shared by Razor Social. Which metrics are most important to business executives?

Paid Content 100

Paid Content Analytics Marketing Analytics Tools Tips 100

WebMarketCentral

MARCH 5, 2008

From advertising to white paper syndication to voicemail, here are a few of the best marketing-related newsletter articles and blog posts from 2007 that simply didn't fit into any other category. No highly targeted Google ads based on the search terms you've entered." No flashing whack-a-mole banners. Good question!

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

Adobe Experience Cloud Blog

JANUARY 18, 2016

In this blog, I’ll share some effective AdWords Display tricks with you that not many people know about. But before we get into how you can create your own AdWords Display Network plan , you need to understand the key difference between AdWords Search and AdWords Display. These are the tricks that you can implement today.

Adwords 48

Adwords Display Cost per Acquisition Paid Search Agency 48

seo.co

MAY 16, 2021

Google Search Console. Formerly known as Google Webmaster Tools, Google Search Console is a free tool that helps webmasters monitor Google search rankings and troubleshoot certain technical problems. Google Analytics. Google Analytics is a free tool and you can sign up to get it here.

Paid Content 112

Paid Content SEO CMS Development SERP 112

NuSpark Consulting

JANUARY 3, 2015

Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling. This year look for one on Marketing Analytics and an update on social media lead generation. Get to it! .

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

Brightedge

JANUARY 13, 2020

It’s a very readable 300 pages and covers the customer journey, marketing planning, landing pages, blogging, SEO, SEM, social, paid display, email, and data and analytics. Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising. The last 100 pages or so is dedicated to social media tracking and analytics.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Single Grain

NOVEMBER 6, 2019

This comprehensive how-to guide to Google Analytics for content marketing was updated and expanded to provide even more information. Over 29 million websites are using Google Analytics to track the actions happening on their website. How to Prepare Your Google Analytics Account for Reporting. Let’s dive in.

Marketing Analytics Tools 96

Marketing Analytics Tools Paid Content Analytics ROI 96

Lead Liaison

MARCH 7, 2018

Google AdWords Premier Partner, Ben Herman, and marketing automation expert, Chris Kipgen, team up to cover how using AdWords and marketing automation together can get you more conversions at the same or lower cost per acquisition. Google got the process streamlined. Presenters. Ben Herman, Mad Fish Digital.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48