Customer Experience Matrix
APRIL 30, 2019
Specifically, there's a crop of systems that are privacy-safe alternatives to dominant social, search, email and other common consumer technologies. In other words, privacy-protecting systems are a big and growing business. Privacy is the new green: the cool virtue signifier for consumers and businesses alike.
Webbiquity
MAY 16, 2023
end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. Yet surprisingly, although GA4 is much more privacy-focused than UGA, it still isn’t fully GDPR-compliant , at least not without several manual tweaks. With the long-awaited (dreaded?)
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Martech
JANUARY 8, 2024
It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. The reason for this is one word: privacy. GA4 is also increasingly asking marketers to rely on its own proprietary AI model for data analysis. billion category.
Litmus
JULY 14, 2022
Email marketing often gets overlooked in the wake of new and flashier digital marketing platforms. And when we asked the email community surveyed as part of our 2021 State of Email report , 79% of respondents ranked email as their top three most impactful marketing channels.
Martech
JULY 5, 2023
Parkin believes this and other EU actions will put an end to the current digital marketing paradigm. The bigger concern for all of big tech is that the data privacy and protection war is heating up,” he says. billion for privacy violations The decision. . Marketers don’t have to worry about this happening in the U.S.,
Customer Experience Matrix
NOVEMBER 18, 2018
The irony-impaired managers of the Association of National Advertisers (ANA) seem to have taken this as serious advice, last week announcing creation of a “Center for Brand Purpose” that will help companies publicize their social purpose. Issue-based marketing is hot. Most of the B Corps have a legitimate history of activism.
Heinz Marketing
JUNE 27, 2022
By Lisa Heay , Director of Business Operations at Heinz Marketing. It’s no secret that the digital privacy landscape is changing. It’s been changing and evolving for several years now across the globe, and if you’re not paying attention as a marketer, you’re going to find yourself left behind with a hard road to catch up.
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