Stevens & Tate

JANUARY 6, 2023

No matter how big your business might be, whether it’s a small mom and pop store tucked away in a small town or a large corporation, advertising is an absolutely vital component of your success. If you do not invest in marketing your business, you’re unlikely to be able to spread any brand awareness. Reaching your audience.

Advertising Agencies 111

Advertising Agencies Planning Paid Search Agency Mobile Advertising 111

Digilant

NOVEMBER 2, 2021

Digital advertising is experiencing record growth. In 2020, when predictions wavered due to pandemic uncertainty, digital advertising spending still managed to grow 14.9%. However, as much as brands rely on the digital world to get their message to consumers, they haven’t all but abandoned traditional forms of advertising.

Advertisements 52

Advertisements Advertising Mobile Advertising Cost Per Thousand 52

Marketing Insider Group

JANUARY 19, 2012

Earlier this week, I wrote about the multiple reports coming out that identify massive growth in mobile marketing ad spend and impressions. The largest estimates came late Tuesday from InMobi who estimated smart phone advertising revenues have increased by almost 500% and tablet advertising was up nearly 800% from a year ago.

Advertisements 100

Advertisements Advertising BtoB Mobile Advertising 100

Thinkers360

JANUARY 19, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Mobility for 2024. Congratulations to all our Mobility influencers who participated! Join Enterprise Lite to work with all of these Mobility influencers! Join us today ! 8 Brian Burton, Ed. Contact Fay Arjomandi Score: 33.50

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 52

Valasys

JUNE 24, 2019

Social Media Marketing, Targeting Local Audience and Mobile Marketing are the three most important marketing strategies in the B2B world today. SoLoMo is an extension of hyperlocal search marketing. Thus, marketers are able to generate meaningful & relevant content for prospects to optimize sales conversions.

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Choozle

SEPTEMBER 25, 2019

The digital advertising space is known for them, and many digital advertisers are confused by them. Digital advertisers use a variety of performance metrics to evaluate the success of their digital advertising campaigns. Fun Fact: Cost-per-impression was how television and magazine advertising were originally priced.

Cost Per Thousand 40

Cost Per Thousand Cost per Acquisition Cost Per Click CPM 40

Webbiquity

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average.

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

Canadian Marketing Association

NOVEMBER 18, 2015

Ipsos’s 2015 tracking study of Canadian marketing and agency professionals' digital activity, conducted in partnership with CMA and Marketing Magazine, shows mobile marketing has yet to become mainstream. More marketers are employing mobile this year – up by 7 points, but still less than half.

Mobile Marketing 48

Mobile Marketing Research Advertising Agencies Planning 48

Contently

APRIL 20, 2016

As Contently’s editor-in-chief, my job is to immerse myself in every intricacy of the content marketing industry. In a nutshell, what’s just one sentence to describe content marketing? Now that I’ve set a really low bar for jokes in this mailbag, here’s how we define content marketing : Content marketing (n.):

Advertisements 113

Advertisements Advertising Content Mobile Advertising 113

Contently

OCTOBER 6, 2016

Web advertising is beset with problems. For digital platforms that lean heavily on advertising technology for revenue, the frustration is palpable. BuzzFeed, meanwhile, relies entirely on native advertising produced in-house. He thinks a change in the way publishers approach advertising technology is long overdue.

Paid Search Agency 167

Paid Search Agency Ads Advertising Agencies Mobile Advertising 167

Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Contently

MARCH 21, 2017

While the internet has made it possible for brands to reach consumers just about anywhere there’s a Wi-Fi connection, much of the advertising industry still seems to take a U.S.-centric centric approach to marketing coverage. So is weighing JLL’s marketing agenda against audience demand.

Brand Identity 120

Brand Identity Branding Advertising Agencies Mobile Advertising 120

Content Standard

FEBRUARY 22, 2017

Digital marketing for retail brands is about as close to the Wild West as it gets. From their humble beginnings in catalogs and coupon clippers, many retail-marketing teams have grown into juggernauts of efficiency. But far too often, these are the starts of trends that lead to crises for retail marketers. Think Loyalty First.

Mobile Marketing 46

Mobile Marketing Newsletter Planning Mobile Advertising 46

Outbrain

JULY 3, 2019

What is advertising? From the Latin for advertere , which means ‘turn towards’, advertising is the paid dissemination of a message for the purpose of promotion or selling of a product, service or idea. In 2017 , global spending on paid advertising was forecast to reach $584 billion. Affiliate Advertising. Banner Ads.

Paid Content 35

Paid Content Advertisements Advertising Banner Ads 35

Outbrain

JANUARY 25, 2021

Understanding these trends and aligning marketing strategy accordingly will be key to sustainable success in digital marketing (themes that we’ll be covering at our exclusive event, Outbrain Unveil !). 5 Major Digital Marketing Trends. The paradox of disruptive online advertising. The end of exclusive bookings.

Trends 41

Trends Advertisements Advertising Buy 41

Adobe Experience Cloud Blog

FEBRUARY 19, 2016

Author: Mike Tomita Return on investment (ROI) is an important part of digital marketing (and really, almost every part of marketing)—it tells you whether you’re getting your money’s worth from your marketing campaigns. But first, you need to understand how you can effectively measure the ROI of digital advertising. .

Paid Content 48

Paid Content ROI Advertisements Advertising 48

Marketing Insider Group

JULY 14, 2020

What does marketing even mean right now? So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve. Quick Takeaways.

Paid Content 288

Paid Content Ad Frequency Paid Search Agency Marketing Budget 288

ViewPoint

MARCH 19, 2015

On March 3, 2015, Direct Marketing Magazine’s Editor-in-Chief, Ginger Conlon, joined me on PowerViews LIVE to talk about “Where Marketing is Going … and Growing … in 2015.” A sales, marketing and customer experience expert, Ginger shares her perspective on current and future marketing trends.

Television marketing 120

Television marketing Paid Search Agency Mobile Advertising Work Management 120

Digilant

MAY 7, 2019

Consumer packaged goods (CPG) companies have had some of the most iconic advertisements of all time (think: the Oscar Mayer jingle, Dos Equis’ “The Most Interesting Man in the World” campaign and Dove’s body positivity campaigns ). For decades, legacy CPG brands were the only brands that could afford to invest in expensive TV advertising.

Case Studies 55

Case Studies Case Study Studies Advertising Agencies 55

ViewPoint

MAY 10, 2012

He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Magazine, Multi-Housing News and Hospitality Design. Social Media’s Maturing: In-House Resources & Social Advertising.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Magazine, Multi-Housing News and Hospitality Design. Social Media’s Maturing: In-House Resources & Social Advertising.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Hubspot

MARCH 5, 2020

While wireless networks of the past could only really power mobile devices up to the size of a tablet, 5G will be strong enough and fast enough to smoothly power computers, televisions, and even smart devices. This will cover a large distance of mobile devices with high-speed 5G networks. How 5G Will Impact Marketers.

Marketing AI 100

Marketing AI Paid Search Agency Ad Frequency Cable 100

Directive Agency

APRIL 25, 2019

In today’s changing media landscape, it can be challenging for B2B marketers to keep up with cutting-edge opportunities and various technologies emerging daily. Keep up-to-date on the latest news, trends and recent developments in the vast world of B2B digital marketing. Why Should B2B Marketers Care? Martin Swant. Erin Carson.

B2B Marketing 101

B2B Marketing Trends Paid Search Agency Advertising Agencies 101

AdSquare Audiences in Motion

NOVEMBER 29, 2018

Mobile Marketing Magazine: “Talking programmatic with…adsquare” The interview with David Fieldhouse, adsquare’s General Manager US & UK was taken by David Murphy and originally published on Mobile Marketing Magazine Mobile Marketing Magazine: So Dave, adsquare is a data business.

Mobile Advertising 40

Mobile Advertising Bundling Advertising Agencies Transparency 40

SnapApp

DECEMBER 18, 2012

Mobile marketing is expanding over leaps and bounds with smartphone capabilities continually improving. There are more ways than ever to bring your business to consumers over their mobile devices. billion mobile users in the world, according to Smart Insights Statistics , this could be a huge potential customer pool.

Mobile Marketing 48

Mobile Marketing SMS Mobile Advertising Gartner 48

Act-On

FEBRUARY 26, 2024

Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. Advertising has its own special lingo and library of acronyms involved, and new tactics and technologies are constantly emerging. What is Account-Based Advertising? What is A/B Testing?

Paid Content 214

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 214

Martech Advisor

MARCH 22, 2020

Inbound Vs Outbound marketing channels differ in their approach and goals. While each channel offers uniquely to marketing objectives of brand awareness, lead generation and sales conversions, it is important to know which channel is most effective for your line of business. What is Inbound Marketing? What is Outbound Marketing?

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

Convince & Convert

MARCH 15, 2013

Jake agrees, explaining that each and every market the brand is in seems to be defined by very passionate users. Instead, this week’s statistic comes from an eMarketer report about the total advertising spend in the U.S. in 2012 for television, digital, mobile, print, magazines, and outdoor. Social Pros Shoutout.

Communities 140

Communities Mobile Advertising Emarketing Stats 140

The Lead Agency

JANUARY 12, 2021

It would come as no surprise to marketers and non-marketers alike, that QR codes have been a notable part of 2020 as the coronavirus pandemic caused a world-wide health scare that prompted a mandatory check-in policy across Australia. So, in the B2C marketing world, QR codes are becoming commonly adopted, but what about B2B?

B2B 87

B2B Marketing Analytics Tools Advertising Agencies Paid Search Agency 87

FMG Suite

JANUARY 26, 2022

As 2022 gets underway, as a financial service professional, you may be wondering what you can do to improve your marketing this year. Here are 50 different ways to take your marketing to the next level. Use pre-made webinars provided with your marketing suite. Make sure that your website is “ Mobile Responsive.”.

Resources 52

Resources Webinar Metrics Marketing & Strategy Marketing Strategy 52

Marketing Insider Group

OCTOBER 24, 2013

This week I presented at the BtoB Magazine’s Digital Live conference in New York. The topic was the future of content marketing. And I walked the audience through the trends and some of my own predictions related to content marketing, marketing and even the future of business itself. Advertising is on the decline.

BtoB 100

BtoB Trends Advertising Agencies Content Marketing 100

AdSquare Audiences in Motion

MARCH 27, 2019

The article was first published on Mobile Marketing Magazine Photo by Howard Lawrence B on Unsplash The huge shift in advertising budgets over the last two decades to ‘digital’ has in large part been due to the granular measurement opportunities open to clients. Precise data will be crucial to this eco-system?—?particularly

Advertising Agencies 40

Advertising Agencies Mobile Advertising Paid Search Agency Marketing Management 40

Martech Advisor

OCTOBER 1, 2019

Historically, aviation brands have used out-of-home (OOH) advertising as an upper-funnel tactic. OOH advertising is experiencing a resurgence across industries, and aviation is no exception. While aviation brands invest in OOH, most prioritize digital advertising. Then, retarget the exposed audience with digital advertising.

Mobile Advertising 55

Mobile Advertising Brand Identity Branding Funnel Advertising 55

Webbiquity

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. Content aggregation ?). Email is the #2 priority.

B2B Marketing 100

B2B Marketing Cost per Lead Stats B2B 100

Hubspot

MARCH 1, 2015

These apps have traditionally been ad-free, but as the market matures, many founders are looking for ways to bring in revenue and increase the functionality and use of their app. They are looking to advertisers to fund this growth. while in South Africa, the share of mobile internet users who are active on WhatsApp is 78%.

Mobile Marketing 28

Mobile Marketing Advertising Agencies Paid Search Agency Mobile Advertising 28

Digilant

MAY 7, 2019

Consumer packaged goods (CPG) companies have had some of the most iconic advertisements of all time (think: the Oscar Mayer jingle, Dos Equis’ “The Most Interesting Man in the World” campaign and Dove’s body positivity campaigns ). For decades, legacy CPG brands were the only brands that could afford to invest in expensive TV advertising.

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

Digilant

MAY 7, 2019

Consumer packaged goods (CPG) companies have had some of the most iconic advertisements of all time (think: the Oscar Mayer jingle, Dos Equis’ “The Most Interesting Man in the World” campaign and Dove’s body positivity campaigns ). For decades, legacy CPG brands were the only brands that could afford to invest in expensive TV advertising.

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40