KoMarketing Associates

JUNE 1, 2016

On May 24, Chinese search engine Baidu made significant changes to the configuration of its paid advertising, including limiting the amount of ads that appear on the search engine results page. In early May the Cyberspace Administration of China (CAC) launched an investigation into Baidu’s health care advertising practices.

Cost Per Click 120

Cost Per Click Paid Search Agency PPC B2B Marketing 120

Hubspot

MARCH 26, 2020

SEO, or Search Engine Optimization, is essentially the process of expanding a company’s visibility in the organic search results on engines like Google. Ranking well on Search Engine Result Pages (SERPs) is one of the most important factors for local lead generation, but ranking locally is a different process than ranking nationally.

Paid Content 97

Paid Content Lead Generation Budget Programs Lead Scoring 97

Hubspot

DECEMBER 22, 2020

SEO-focused marketers are the masters of understanding search intent , and therefore collaboration between SEO and SEM is critical. This is why Google has become a modern day casino for advertisers. Google often signals their own interpretation of a search term, based on the types of results. SEM is the exact opposite.

PPC 101

PPC Work Management SEO Top of Funnel 101

Directive Agency

SEPTEMBER 15, 2023

To gain a competitive edge in paid ads and increase your visibility on the Search Engine Results Page (SERP), it’s essential to understand your competitor’s keyword focus using PPC keyword analysis tools. Main Features: SpyFu specializes in competitor keyword research and Google Ads insights. Good news: It’s easy!

Paid Content 52

Paid Content Keywords PPC Paid Search Agency 52

Biznology

DECEMBER 27, 2013

And, while looking through some year-end reports, I had a chilling thought: What if Google really sticks it to us next year? Now, before we go too far down this path, let’s be clear: I’m not asking whether Google is evil. Growth of Google Now and Conversational Search may further reduce your opportunity to be seen.

Paid Content 80

Paid Content Google RSS SEM 80

ClickZ

OCTOBER 4, 2019

Courtney has built her career in search engine optimization, including previous roles as Global SEO Specialist at Anthropologie and SEM & SEO Specialist at Nasty Gal. The rise of zero-click searches on Google. Advertisers and SEOs will become more focused on On-SERP SEO and featured snippet targeting.

Youtube 101

Youtube Intent Optimization Merchandising 101

Content Marketing Institute

NOVEMBER 16, 2018

One of the most talked-about shifts in the search world this year has been Google’s transition to mobile-first site indexing – i.e., crawling the mobile version of a site page to analyze its content and determine its ranking rather than using the desktop version. This makes reaching the coveted top SERP spot a heck of a lot more important.

SEO 89

SEO SERP Mobile Advertising SEM 89

Hubspot

JULY 18, 2019

Is it better to pursue an organic-first approach and find consumers through search engine rankings, or is it better to invest in an advertisement at the top of a keyword results page? This model allows advertisers to only pay when consumers interact with their listing -- meaning you attract people who are interested in your offer.

Paid Content 78

Paid Content PPC Paid Search Agency Traffic 78

Navigate the Channel

DECEMBER 20, 2023

Expanded SERP Real Estate: Dominating the search engine results page (SERP). Optimizing Keyword Selection In the world of paid search advertising, the importance of keyword selection cannot be overstated. Quality Score Improvement In the world of paid search advertising, Quality Score is your secret weapon.

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

QuanticMind

NOVEMBER 30, 2018

From a marketing and advertising perspective, that is a lot of face time you could be missing out on, and with it, brand awareness and revenue. Consequently, it’s more important than ever that you’re employing pay per click advertising, or PPC, to maximize value, profitability and ROI on your campaigns. Here’s the good news, though.

PPC 40

PPC Paid Content SEM Paid Search Agency 40

seo.co

MAY 10, 2021

Google rolled out a mobile-first index that prioritizes ranking web pages that are mobile-friendly. Although there are other search engines, Google has the largest portion of market share, and your website needs to be considered mobile-friendly by Google. Back in 2011, Google began encrypting searches from logged-in users.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

QuanticMind

OCTOBER 12, 2016

What were the best & worst of search engine advertising in 2016? Search engine advertising remains a challenging field that is constantly changing. Register for the webinar featuring Forrester Research and receive a free copy of the full report.

Advertisements 40

Advertisements Advertising Mobile Advertising Forrester 40

Martech Advisor

NOVEMBER 1, 2019

Native advertising is defined as a form of paid advertising where the advertisements adapt to the form (user interface) and function (user experience) of the environment/platform on which they appear. What Is Native Advertising? Why Native Advertising? Components of Native Advertising. billion by 2020.

Paid Content 54

Paid Content Advertising Benchmark Advertisements Advertising 54

Hubspot

AUGUST 8, 2019

On a scale of 1-10, how much do you really understand the world of paid advertising? To start, we’ll begin with the benefits of paid advertising and then get into some key definitions that you’ll need to know. If you’re going to enter the paid advertising space, there are a few terms you should know. Benefits of PPC.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Outgrow

DECEMBER 3, 2020

Success Stories: Casagear approached Flexsin with the aim of improving visibility through SERP rankings. It delivers advertising, content, media, and marketing solutions. Success Stories: Google challenged Amplify to launch its flagship Google Pixel 3 with an enriching brand experience. M&C Saatchi Australia.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 52

Valasys

APRIL 29, 2021

Web-based media and Search Engine Marketing(SEM) are inseparable from Lead Generation. The more relevant is the content in your post, the higher you will show up on the SERPs. Facebook, Shopify, and Google Ads are only a fewways in which one can create leads. Using the Right Tools is important.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Generation 52

Hubspot

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Acquisition Marketing. Affiliate Marketing. Neuromarketing. Search Engine Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

QuanticMind

JUNE 27, 2016

It was a sold-out show: 1,600 of the smartest minds in SEO and SEM came together to share case studies, unveil new technologies, and start discussions for next year. Now, audiences are relying on a series of interactions and touchpoints to form opinions about brands (Think with Google refers to this concept as “micro-moments” ).

Marketing Analytics Tools 40

Marketing Analytics Tools SEM Mobile Advertising First-Mover Advantage 40

seo.co

SEPTEMBER 29, 2022

From being able to resell SEO and SEM to PPC, digital marketing services are changing every day. The clients will never know the back story, but that doesn’t matter because they’ll be on the first page of Google search. Ample space for advertising and upselling services. Advertising research report.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Paid Search Agency 94

SmartBug Media

MARCH 19, 2021

Resources for Online Advertising and PPC. These resources for online advertising and PPC tips and best practices can help. Google Ads. The Google Ads and Commerce blog shares insightful news, information and tips to help you make the most of Google Ads and other commerce-related products. The SEM Post.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Directive Agency

NOVEMBER 8, 2018

Search engine optimization (SEO) is the process of positioning a website at the top of the search engine results page (SERP). There are many reasons why it takes time for a website to ranked in the 1st position on Google, but the most important factor is that Google’s algorithms constantly change. Google Analytics.

Marketing Analytics Tools 40

Marketing Analytics Tools Conversion Rate Marketing Websites Conversion 40

Marketing Insider Group

FEBRUARY 13, 2020

One of the best ways to connect with your audience, get leads, and make sales is to make use of the tools that Google has available. Let’s take a look at some of the stats 1 : 70,000 searches get processed by Google each second. 72% of desktop searches happen on Google. 92% of mobile searches happen on Google.

Paid Content 344

Paid Content Google B2B Marketing Mobile Advertising 344

Hubspot

MAY 26, 2017

In 2016, 96% of Google's revenue came from paid search (or pay-per-click) advertising. How do you even do a Google AdWords campaign? The following is an excerpt from the ebook How to Use Google AdWords, just one of the resources included in The Ultimate Free Google AdWords PPC Kit we created with our friends at SEMrush.

Paid Search Agency 75

Paid Search Agency Adwords Landing Pages PPC 75

Single Grain

JULY 24, 2023

You’ve been staring at your Google Ads account for hours now, and you’re sure there are opportunities somewhere. If so, it’s time to carry out a SEM audit. SEM generally involves two methods: organic SEO and paid advertising (or PPC). Sound familiar?

Paid Search Agency 52

Paid Search Agency SEM Optimization Campaigns 52

Circle Studio

AUGUST 23, 2018

If Google can’t find your website, then neither will anyone else! Today, search engines like Google, Bing and Yahoo are the new yellow pages, so optimizing your website for search engines to get found by prospects should be a top priority. Perform sitewide AND on-page search engine optimization (SEO).

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

seo.co

MAY 10, 2021

From SEO and SEM to PPC, digital marketing services are changing every day. The clients will never know the back story, but that doesn’t matter because they’ll be on the first page of Google search. Ample space for advertising and upselling services. Advertising research report. Offers custom data sources.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Paid Search Agency 99

Hubspot

FEBRUARY 18, 2013

If you're a CMO, you may have heard the term "native advertising" bandied about recently. While there are many varied definitions of the term, it can best be described as a form of advertising that consists of relevant, valuable content that's part of a media outlet's editorial offering. What Is Native Advertising?

Paid Content 28

Paid Content Inbound Marketing Advertisements Advertising 28

Directive Agency

NOVEMBER 2, 2016

The idea of paid for advertisements makes everything seem a little more high stakes to the DIY digital marketer sitting at home on his couch making business decisions. As they build up their organic campaigns and improve their SEO, they slowly wean themselves off of their paid advertisements. But don’t worry. The two are inverted.

Paid Content 49

Paid Content Work Management Marketing Management Service 49

Adobe Experience Cloud Blog

JULY 23, 2009

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. Editor's note: For example, using Salesforce for Google AdWords.) Is it worthwhile to go beyond Google for B2B?

CPC 48

CPC Cost Per Click B2B Thought Leadership Thought Leadership 48

Webbiquity

FEBRUARY 1, 2010

Social Media Ad Metrics Definitions (PDF) by The Interactive Advertising Bureau (IAB). Social Media Measurement: It’s Not Impossible by Journal of Interactive Advertising. Are You Blogging or Doing Social Media for SERPs & Links? by SEM ClubHouse. Google Wave: The Next Social Media King? by SEM Nook.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Content Standard

MARCH 7, 2023

Over the past 25 years, we’ve gone from unleashing their vast potential to a time when we take for granted that all things are now “Google-able” and “Bing-able,” giving Alphabet and Microsoft direct, disproportionate power and influence over online behavior, content consumption, and culture.

Marketing AI 99

Marketing AI Paid Content Search Marketing Paid Search Agency 99

Navigate the Channel

DECEMBER 6, 2022

If you’re searching for a way to drive traffic to your website and improve lead generation, paid advertising is an effective way to increase both traffic and leads. Here’s what to understand about incorporating Google Ads B2B targeting in your content marketing mix. You could search with generic words on Google, Yahoo!

Paid Search Agency 65

Paid Search Agency Google Ads Work Management 65

QuanticMind

JUNE 7, 2017

Enter Google Shopping – the massively popular e-commerce solution created by the Search giant itself. Google Shopping is on a growth rampage, showing 52% revenue growth and 160% sales growth overall for 2016. That’s all well and good, but why should m-commerce professionals look into Google Shopping? As it happens, there is.

Mobile Advertising 40

Mobile Advertising Emarketing Mobile Marketing Amazon 40

Digilant

APRIL 24, 2019

Search engine marketing is not something to miss out on when it comes to advertising to today’s digitally-oriented consumers. Patience is limited and annoyance is rampant as users travel to the second or third pages of Google’s search engine results pages (SERPs). The following concepts are essentials.

Paid Content 55

Paid Content SEM Media Plans SERP 55

SmartBug Media

SEPTEMBER 9, 2022

What Is Paid Media Advertising? Paid media advertising is any media placement or series of placements that are paid for. Paid media campaigns may include any combination of pay-per-click (PPC) advertising, display advertising, social media advertising, search engine marketing (SEM), and so on.

Paid Content 98

Paid Content Paid Search Agency Marketing Strategy Marketing & Strategy 98

QuanticMind

AUGUST 31, 2018

You simply need your SEM strategies to be more effective than your competitors. But what if I told you that there is a relatively easy way to get into the minds of your competitors in SEM? What if, in other words, someone handed you the SEM playbook for crushing your competition? I know what you’re thinking right about now.

SEM 40

SEM Paid Content Tactics Cost Per Click 40

Spiralytics

NOVEMBER 20, 2022

There are multiple types of digital marketing disciplines to learn, and the list below is arranged based on what businesses or marketing agencies typically employ: Search Engine Optimization (SEO): the purpose of SEO is to increase a business’s rank in Google search results, driving more traffic to its website. Google Ads.

Course 118

Course Training Paid Content Paid Search Agency 118