Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. Social media can bring joy. It’s corn. ??

Social Media 139

Social Media Media Privacy Transparency 139

Webbiquity

FEBRUARY 17, 2022

Use Social Media to Its Full Extent. It should go without saying that social media is important for every type of business. The number of people on social media makes it an essential part of all marketing , regardless of industry. Don’t Forget About Focus Groups. Focus groups are there to help you.

Tactics 273

Tactics Advertising Agencies Paid Search Agency Focus Group 273

Contently

JANUARY 4, 2017

When it comes to digital advertising, a “big four” have emerged: social ads, display ads, video ads, and native advertising. According to a Salesforce survey of 4,000 marketers, native advertising is currently the third-most popular tactic, tied with video. The reason why became clear in our focus groups. “I

Advertising Agencies 148

Advertising Agencies Advertisements Advertising Effectiveness 148

Sprout Social

MAY 18, 2021

For years, people pitted “traditional” and social media against one another. Some harbor the misconception that as social budgets increase, traditional media budgets have to decrease to balance the books. The result is a real missed opportunity to weave social and traditional media together to exceed your brand’s goals.

Social Media 110

Social Media Media Budget Programs Paid Search Agency 110

Optinmonster

MAY 27, 2020

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. Social media has made it so virtually anyone can become an affiliate of your brand.

Social Media 131

Social Media Paid Content Social Marketing Advertising Agencies 131

Hubspot

JANUARY 11, 2021

Advertising can help create a direct connection between consumers and your brand, and is a critical component of marketing. And inclusive advertising can yield dramatic results and increase brand trust, loyalty, and better overall brand perception. Inclusive advertising doesn't end with the ad. If not, it should.

Advertisements 101

Advertisements Advertising Tips Paid Search Agency 101

Sprout Social

JUNE 23, 2021

Imagine my dismay when I launched my advertising career and learned that literally everything , from photography and package design to campaign headlines and website fonts, had to be discussed, debated, tested, revised and tested again before it ever reached the outside world. No need for research, testing or iteration—let’s just do this!

Differentiation 90

Differentiation Social Media Media Aggregators 90

ClickZ

JULY 29, 2020

Focus groups, surveys, and even brain scans can return meaningful insights, but all have important shortcomings. According to the World Advertising Research Center (WARC), attention is defined as “concentrating awareness (even if fleeting) towards a reduced number of stimuli in our environments, while ignoring other stimuli.”.

Mobile Advertising 133

Mobile Advertising Marketing Management Click Rate Lead Ranking 133

Liveintent

DECEMBER 21, 2021

By now, we all understand that the deprecation of cookies has major implications for digital advertising. Privacy has “leveled the playing field” for advertisers. Rather than striving for a balanced portfolio, advertisers have spent heavily on the channels known for providing customer insight.

Privacy Protection 127

Privacy Protection Webinar Metrics Privacy Creativity 127

Optinmonster

OCTOBER 17, 2023

Focus Groups Like IDIs, focus groups can be face-to-face or online. These groups usually involve sample sizes of 6-10 people. The advantage of in-person focus groups is that you observe the consumer’s verbal and non-verbal reaction to your product or advertising. Then, observe the dialogue.

Research 99

Research Case Studies Case Study Skype 99

Oktopost

DECEMBER 21, 2023

Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. Focus Groups: Conduct focus group discussions with a representative sample of your target audience. This type of analysis is not limited to advertising alone.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Tomorrow People

APRIL 27, 2022

Social media analytics tools. Previous customer surveys, interviews, focus groups. Less time and money is spent on content marketing and online advertising, because you don’t need to create multiple campaigns or content streams tailored to each segment or persona. Google Analytics. CRM platforms. Lead generation forms.

Work Management 288

Work Management Marketing Management Tips Marketing Analytics Tools 288

Contently

SEPTEMBER 17, 2021

The company doesn’t spend any money on traditional advertising. Instead, it says what it believes in bold terms on its blog —in which the brand provides regular coverage on the issues and policy fights it cares about—as well as its bottles and social media. What focus group or marketing agency would ever come up with it?

Advertising Agencies 214

Advertising Agencies Brand Identity Branding Paid Search Agency 214

Content Standard

JANUARY 25, 2018

.” Users could connect with other users, join chat groups, organize events, and post photos. Since then, it has become one of the largest marketing platforms for brands to engage with their consumers, advertise, and publish content. Social Media Evolution. A new opportunity in marketing was forming.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

The Lead Agency

NOVEMBER 14, 2023

Industry reports, trade publications, and social media listening tools are instrumental in gauging market sentiment and understanding consumer preferences, enabling a more comprehensive assessment of your competitive landscape.

Ad Building 118

Ad Building Business Work Management SWOT 118

Martech

NOVEMBER 19, 2021

Social media is relevant, and not just LinkedIn, but Facebook, too. Quote of the day: “Focus grouping a concept with a TikTok personality in it and for how much TikTok consumes one part of the population, there are still so many others who have no clue.” Good morning, Marketers, the B2B playbook is expanding. Chris Wood, Editor.

Work Management 98

Work Management Marketing Management B2B Paper 98

illumin

NOVEMBER 10, 2023

Built by the team at Instagram, and announced on July 5 of 2023 , Threads came onto the social media scene as a new way to engage in conversations and keep up with the latest trends via text updates. These updates, along with a slow, but predictable growth, give analysts hope that the app might just still become a social media staple.

Social Networks 52

Social Networks Emarketing Mobile Advertising Thought Leadership 52

Sprout Social

FEBRUARY 19, 2024

You can create highly personalized marketing campaigns that resonate with the audience, publish content at optimal times for maximum engagement and execute targeted advertising seamlessly. Take for example, Sprout’s AI-driven Social Media Listening solution. What is AI automation? Let’s dive into some of them in detail.

Marketing AI 99

Marketing AI Work Management Automation Marketing Management 99

Buzz Marketing for Technology

MAY 18, 2011

Few marketers today have the luxury of being about to combine all forms of media under one umbrella. It takes a certain size company to be able to take one individual and let them control all forms of media. There was also no way to gauge just how effective that media was with our target audience. But today is a different day.

Media 100

Media Focus Group Media Plans Pricing 100

Sprout Social

AUGUST 23, 2016

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Social media allows smaller companies to compete against some of the larger businesses to reach more customers.

Social Media 111

Social Media Paid Content Media Business 111

Content Standard

APRIL 23, 2024

Where the headlines get it wrong Professor Scott Galloway paints a picture of “Mad Men” CMOs who hang their hats on industry awards and cling to big advertising budgets. He goes on to argue that product and supply chain innovation should be the focus, with the CMO evolving into “the COO or SVP of supply chain.”

CMO 85

CMO Enterprise Management Planning Work Management 85

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media. Need to Drive Leads?

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Stevens & Tate

APRIL 18, 2024

Social Media Management : Social media is an invaluable tool for building community and engaging with potential residents and their families. These include: Targeted Ads : Targeted advertising employs sophisticated algorithms to display ads to specific demographics by analyzing their online behaviors and preferences.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Martech Advisor

JANUARY 27, 2020

Hold focus groups. As with customer surveys, focus groups can be created by selecting existing customers or volunteers from a group of people whose interests and behaviors match those of your target audience. Focus on data-driven analytics.

Keywords 77

Keywords Marketing & Strategy Ad Building Focus Group 77

Webbiquity

DECEMBER 21, 2010

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool.

Social Media 100

Social Media Media Business Paid Search Agency 100

Biznology

JANUARY 7, 2013

In our service economy, it is very easy to create new offerings and use digital media to establish a brand, put out messages, create buzz, etc. In the fast-paced world we live in, carefully constructed research that focuses on identifying customer underlying needs and enables segmentation has largely fallen out of favor.

Social Media 80

Social Media Research Social Marketing Media 80

Convince & Convert

OCTOBER 12, 2010

ROI in social media is a luxury. The larger the brand, the more likely they are to use social media without concerning themselves with its dollar ROI, when goodwill for them, is priceless. For the most part, all they have is social media – so ROI is a matter of hope rather than measurable statistics.

Social Media 125

Social Media ROI Media Marketing Budget 125

Stevens & Tate

JANUARY 9, 2020

Hold A Focus Group. A focus group can be an excellent way to find out what customers think about your brand. During a focus group, a moderator will ask a series of scripted questions to a group of customers at a neutral location. Observe Your Customers. Monitor Discussions About Your Brand.

Research 83

Research Marketing Strategy Marketing & Strategy Focus Group 83

Sprout Social

APRIL 29, 2021

I think back to when I started in the field and my role was all about creating one-sheets, building presentation decks, planning events and helping to support advertising and awareness goals. For 55% of consumers , that experience starts on social media. Now, the role of marketing has fundamentally evolved, changed and grown.

Social Marketing 136

Social Marketing Contingency Planning Planning Work Management 136

Webbiquity

NOVEMBER 23, 2010

many people pause to think about what they’re thankful for: family, friends, TiVo, the Yankees not winning the World Series… I’m thankful for all of those things too of course, but also for the development and growth of social media. Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Hubspot

JUNE 1, 2018

Dictionary.com defines marketing as, “the action or business of promoting and selling products or services, including market research and advertising.”. The selling part, for instance, overlaps a little too snuggly with a “what is sales” definition, and the word advertising makes me think of Mad Men brainstorming sessions.

FAQ 78

FAQ Public Relations Paid Search Agency Focus Group 78

Convince & Convert

JULY 28, 2010

Sure, it’s clever outdoor advertising, but given that “where am I going to get coffee tomorrow?&# Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Four high-rise hotels surround Starbucks like castle ramparts, each filled with caffeine-crazed travelers.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

ClearVoice

MAY 29, 2023

Including content creation, advertising, and even product development. For example, social media, search engines, email marketing, influencer marketing, etc. Some strategies you can use: Conducting surveys, interviews, and focus groups. You may also run customer surveys, interviews, or focus groups.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Metadata

JANUARY 15, 2024

Aston Martin hasn’t advertised in years. Despite what most B2B marketers say, advertising—in the past, present, and future—is a long-term play. Stop focusing on your product’s features We don’t have to tell you that B2B marketers are a feature-focused group. Focus on having media active consistently and not going dark.”

Budget Programs 52

Budget Programs Cost per Lead Ad Frequency Brand Identity 52

Vidyard

MARCH 15, 2017

The video presents a focus group filled with real millennials, not actors. These stereotypes juxtaposed next to each other in a focus group is all viewers need to see to cue an eye-roll. Next, images of “millennial” activities are presented to the group. Chevy “Understands” What Millennials Want.

Video Marketing 104

Video Marketing Brand Identity Branding Paid Search Agency 104

Adobe Experience Cloud Blog

JUNE 1, 2018

The worst part is that they could have learned from a similar advertising misstep in 2011. Social Media: The ‘New’ Focus Group for Consumer Insights. Focus groups have been around for nearly a century. Social media users now share more than three billion images daily. Are they alone or with friends?

Marketing AI 132

Marketing AI Analysis Internet Marketing Thought Leadership 132

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122