ClickZ

NOVEMBER 3, 2023

The analysis highlights TikTok as a game-changer for return on ad spend (ROAS), with impressive growth in ROAS during November. Additionally, Meta remains the top channel for scale, while smaller channels like Pinterest, Reddit, and Snapchat show improvements in ROAS.

Multi-Touch Attribution 122

Multi-Touch Attribution ROAS eCommerce Multi-Channel 122

ClickZ

JANUARY 12, 2024

Historically, due to the difficulty in tracking and measuring the impact of these top-of-funnel activities, brands have gravitated towards bottom-of-funnel advertising, where results are more tangible, like direct sales and conversions. For further information on this partnership, visit Fospha’s blog and TikTok for Business Blog.

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

Martech

MARCH 11, 2024

To keep your first-party data in top form, it’s critical to conduct regular audits to identify any inaccuracies, duplications or outdated information. It’s essential to discern at which stage in the funnel your advertising investment is utilized and yields the most return. Be proactive and put this into practice.

Cost per Acquisition 117

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 117

Bannerflow

DECEMBER 14, 2022

You can’t form a true picture of your audience based on demographic information alone. This information is readily available. Social media and data management platforms use cookies to collect mountains of information about audiences. Demographic information includes (but is not limited to): Age. Occupation and income.

Advertisements 52

Advertisements Advertising ROAS Funnel Advertising 52

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. The advertising team may not know what the content team is doing and the PR team is unaware of what the customer marketing team is up to.

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

Martech

DECEMBER 7, 2023

To achieve this, various marketing channels can be used, including social media, search engine optimization, content marketing and paid advertising. Social media analytics (followers, likes, shares, etc.) Paid advertising metrics (cost per click, conversion rates, return on ad spend, etc.)

Paid Content 72

Paid Content Acquisitions Cost per Acquisition Marketing AI 72

LeadsRX

JULY 13, 2021

July 13, 2021 – Marketing analytics company LeadsRx announced that foremost Austrian audio advertising sales house RMS Austria (RMS) has chosen the LeadsRx multi-touch attribution platform to power the RMS Attribution measurement and insights services it provides to advertising clients. Portland, Ore.,

Enterprise Management 52

Enterprise Management Work Management Marketing Management Multi-Touch Attribution 52

LeadsRX

FEBRUARY 8, 2022

February 08, 2022 – Today, marketing analytics company LeadsRx shared the trends it sees emerging in 2022 that contribute to the unprecedented innovation taking place in performance marketing, marketing attribution and marketing analytics technologies. Attribution and Analytics Are No Longer Just Enterprise Solutions.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Paid Search Agency Analytics 52

LeadsRX

APRIL 13, 2021

LeadsRx can be Leveraged by Triton’s clients to Measure Podcast Advertising Data alongside other Channels including Digital, OTT, Television, Radio, Mobile, and More. Portland, Ore., The podcast industry is experiencing exponential growth. To learn more about how LeadsRx can support you in marketing transformation visit LeadsRx.com.

Multi-Touch Attribution 52

Multi-Touch Attribution Advertising Agencies Paid Search Agency Multi-Channel 52

Optinmonster

MARCH 21, 2024

Unlike traditional advertising, which casts a wide net hoping to catch anyone in its radius, retargeting is akin to fishing with a spear, targeting individuals who have already entered your ecosystem. Return on Ad Spend (ROAS): ROAS measures the revenue generated for every dollar spent on your campaign.

Paid Search Agency 87

Paid Search Agency Ads Google Marketing Analytics Tools 87

Anyword

MARCH 18, 2022

Different marketers and publishers optimize their advertising copywriting and campaigns for different goals. Verbiage like this can lead to the e-commerce gold standard: a boost in ROAS. In this commerce example, we see that there was a clear boost in ROAS in copy that started immediately with an active phrase.

Activities 75

Activities Facebook ROAS Copywriting 75

Zoominfo

JUNE 28, 2023

To be successful, a go-to-market strategy must be comprehensive enough to capture the breadth of a company’s sales, marketing, and customer success efforts, meeting highly empowered, informed buyers on their terms and focusing on their needs above all. Calculating the ROAS of those efforts will show whether those efforts are paying off.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Oktopost

DECEMBER 21, 2023

By conducting thorough research on target markets, consumer preferences, and competitor strategies, CMOs can make more informed decisions and allocate resources effectively. Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Bionic

FEBRUARY 23, 2023

One of the main challenges of media planning is choosing the best media placements from among a virtually infinite set of advertising options. It does this by scoring and ranking all the advertising options in the context of your particular media plan. In other words, there is no AI without IA (information architecture).”

Marketing AI 84

Marketing AI Media Plans Training Planning 84

LeadsRX

JANUARY 7, 2022

From IT and marketing working together; to getting micro-analytical; to using analytics to be predictive; to focusing on the “smaller” in SMBs, the New Year is shaping up to be a challenging and opportunistic one for marketers. Data from marketing analytics and the insights drawn from it will be more important than ever.

Marketing Attribution 76

Marketing Attribution Multi-Touch Attribution Trends Advertising Agencies 76

QuanticMind

DECEMBER 6, 2018

The advertising industry has made huge strides in attempting to understand the mind of the consumer and potential buyer. With the emergence and proliferation of predictive advertising technologies that predict consumer behavior before it actually occurs, that future may well be here. . What is Predictive Advertising?

Advertisements 40

Advertisements Advertising Marketing AI Enterprise Management 40

LeadsRX

MARCH 9, 2022

Attribution refers to giving credit to a particular advertising campaign or collection of campaigns for conversions. Multitouch Attribution (MTA) lets you see which touchpoints result in lower acquisition costs and higher ROAS. Customer Journey Analytics. Attribution. Any-Touch Attribution. Average Cost Per Conversion.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Zoominfo

SEPTEMBER 23, 2020

Determining who your ideal customer is will take going deeper than just firmographic information. . Two years in, I took a step back to examine the analytics from sales outreach, which yielded just 2% percent conversion rate.”. Is ZoomInfo an integral part of your GTM strategy? We want to hear your story. Although, we certainly tried.

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189

FunnelEnvy

MARCH 21, 2022

For marketers looking to reach a specific audience quickly, few methods can achieve results like paid advertising. Part of this is a result of the pandemic of 2020, which caused an initial reduction in paid media prices due to reduced spending that later corrected after advertisers realized the new importance of digital reach.

Spending 76

Spending CMS Development Media Marketing Analytics Tools 76

FunnelEnvy

FEBRUARY 5, 2024

Produce an “ultimate guide” of informative content addressing your target audience’s common questions. PPC is a digital advertising model that drives paid website traffic. Instead of free organic traffic, advertisers pay a fee each time someone clicks one of their ads. What is PPC?

Paid Content 62

Paid Content PPC Traffic SEO 62

Hubspot

APRIL 12, 2021

The better and quicker you are at identifying areas for improvement, the better your chances of maximizing your return on ad spend (ROAS). Performance marketing places the power back into advertisers' hands. You, as the advertiser, will seek out an affiliate partner, which can be an influencer or publisher. A conversion goal.

Paid Content 92

Paid Content Work Management Advertising Agencies Paid Search Agency 92

Salesforce Marketing Cloud

FEBRUARY 2, 2022

Marketers are so close to entering a golden age of data analytics and optimization. Einstein AI helps marketers make more informed decisions by sending the right number of messages in Pardot, sending messages at the right time in Automation Studio, and optimizing media plans with Datorama. Are we there yet?

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

LeadsRX

AUGUST 31, 2021

August 31, 2021 – Marketing analytics company LeadsRx today announced that Pittsburgh-based multimedia company Steel City Media is using the LeadsRx platform as the core infrastructure supporting the data-driven marketing solutions it provides to advertising clients. Portland, Ore., Pittsburgh, Pa., and Kansas City, Mo.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Attribution Work Management Paid Search Agency 52

SmartBug Media

JULY 22, 2022

If you’re planning on running a paid media campaign on Google Ads, the first thing you should know about is ad rank and ad extensions and how they help your business increase the return on ad spend (ROAS) and decrease the cost per click. Dive into Google Analytics. Which categories make the most sense to advertise?

Correlation 88

Correlation Ads ROAS Cost Per Click 88

LeadsRX

FEBRUARY 21, 2021

I realize a lot of marketers struggle with analytics in general, and attribution specifically. And like any analytic offering, attribution results and insights need to be socialized within an organization to be believed… to be trusted as the basis of business change. Why Care about Customer Care? First Impressions.

Marketing Attribution 88

Marketing Attribution Multi-Touch Attribution Paid Search Agency Work Management 88

QuanticMind

MARCH 7, 2017

Our fifth chapter explains how predictive advertising management bridges skills gaps – along with many of the most crucial gaps in digital advertising and marketing as a whole. Digital Future: Predictive Advertising, Chapter 5 – How Predictive Bridges Skills Gaps, Knowledge Gaps & Strategy Gaps. Advertising isn’t static.

Enterprise Management 40

Enterprise Management Advertisements Advertising Marketing Management 40

Choozle

DECEMBER 18, 2018

Megan Dyer, Strategist, Choozle: Advertising gets very competitive in Q4, so the earlier that you can get started on your holiday marketing strategies, the better chance that you have of being early to fill the top of the funnel. Analytics tools, such as Choozle’s Insights, can also help inform lookalike audiences based on converters.

Cost per Acquisition 69

Cost per Acquisition Advertising Agencies Marketing Strategy Marketing & Strategy 69

Zoominfo

SEPTEMBER 23, 2020

Determining who your ideal customer is will take going deeper than just firmographic information. Two years in, I took a step back to examine the analytics from sales outreach, which yielded just 2% percent conversion rate.” Is ZoomInfo an integral part of your GTM strategy? We want to hear your story. Although, we certainly tried.

Marketing Analytics Tools 100

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 100

Martech

MAY 10, 2022

At the time, Host Analytics, now Planful, had focused all its energy on one reviews platform, G2. Buyers are guiding themselves down the funnel, gathering information and turning to peers before engaging with vendors. “I A high return on ad spend (ROAS), reaching almost 2000 accounts for less than $4 each.

Buying Cycle 85

Buying Cycle Intent Ideal Customer Profiles Planning 85

QuanticMind

FEBRUARY 6, 2020

Most advertisers consider paid search management software the solution to all their problems. All paid search management tools can help advertisers save time and improve campaign performance, yet some are more effective and efficient than others. Optimize for conversion value while targeting a specific ROAS. Bid Strategy.

Paid Search Agency 52

Paid Search Agency Work Management Marketing Management Marketing Automation Services 52

Choozle

APRIL 20, 2021

When advertising online, it can be challenging to find segments of people who you want to target. To gauge the size of a segment ask yourself, “What percentage of the 300MM people in the USA do I want to advertise to?” Reach out to your account manager or check out Choozle’s knowledge base for more information. CPM: $3.42.

Segmentation 52

Segmentation Cost Per Thousand CPM First-Mover Advantage 52

Outgrow

MAY 21, 2021

E-commerce marketing tools examples are Shopify, Zapier, and Google Analytics to name a few. . Furthermore, they help you gain useful information about your customers. Thus, helping you stay on top of your ROI and ROA budgets. Likewise, they give you important insights about your customers through analytics. .

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

LeadsRX

MARCH 21, 2022

Data is great, but this agency rep enjoys making sense of the analytics so his clients can improve marketing performance. To Calvin Lathan, data from marketing analytics is a gold mine of information that helps Hybrid Media Services’ clients use their advertising and marketing budgets to the best of their abilities.

Advertising Agencies 87

Advertising Agencies Multi-Touch Attribution Paid Search Agency Analytics 87

Heinz Marketing

FEBRUARY 20, 2023

As the digital advertising landscape continues to become more competitive — and cost per lead continues to rise — healthcare marketers will face increasing pressure to prove their digital marketing ROI and optimize their spend to acquire more patients at a lower cost.” In addition, healthcare providers are allocating 57.5%

Paid Search Agency 99

Paid Search Agency Spending Ads Companies 99

Digilant

NOVEMBER 15, 2018

sectors, with programmatic accounting for 19% of healthcare digital advertising budgets versus 80% elsewhere. However, operating behind-the-programmatic-curve is also understandable, given the unique challenges that healthcare advertisers must navigate. Indeed, programmatic penetration is 4X as higher across other U.S.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Work Management Marketing Management 40

Single Grain

JUNE 14, 2023

But if you’re new to pay-per-click advertising, you may not know where to begin. Whether you’re new to marketing or an experienced business owner looking to improve your advertising campaigns, these PPC marketing strategies will help you. Work With Us What Is PPC Advertising? Let’s get started! Let’s get started!

ROAS 52

ROAS Paid Content PPC Cost Per Click 52

Digilant

AUGUST 11, 2020

Anticipating and understanding consumer behavior and engagement with your brand is perhaps one of the most challenging tasks for marketers and advertisers. The answers to these questions are important – and omnichannel marketing analytics can help. But first, let’s define o mnichannel marketing analytics. Let’s dive in.

Advertising Agencies 98

Advertising Agencies Analytics ROAS Campaigns 98