Marketing Insider Group

OCTOBER 20, 2020

Webinars are a great way to inform, engage, and sell your brand to your audience. A successful webinar event needs to include a cross-promotional strategy so you can attract a wider audience. Through valuable content, you’re able to persuade your key audiences to convert and buy your products or services.

Webinar Metrics 340

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 340

Zoominfo

OCTOBER 20, 2020

ZoomInfo analyzed press releases and media articles captured in its Scoops feature to track new product and service releases. Medium-sized organizations are innovating less, and, in fact, as of September 2020, they released nearly 10% less new products compared to 2019. Small companies show spunk in total launch numbers.

Zoominfo 225

Zoominfo Product Advertising Mediums Business 225

Marketing Insider Group

MAY 11, 2021

Use this model for recommending relevant ads, products, and services to your audience. This is useful for upselling and cross-selling to current customers. Those with medium scores may need a push in the right direction (e.g., Determining Better Product or Service Fit. Learn about our Content Builder Services.

Lead Ranking 347

Lead Ranking Analytics Marketing AI Marketing Budget 347

Zoominfo

MAY 20, 2021

While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. These early-stage emails should provide more information about your product or service. The cross-industry average for hard bounces is 0.58%. Stage 2: New Paying Customers.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Martech

MARCH 1, 2024

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. Any dissatisfaction in product, service or overall experience creates an unbridgeable gap in retention efforts. It didn’t even make the Sagefrog priority list in 2022.)

Tactics 131

Tactics Work Management B2B Marketing Marketing Management 131

ClickDimensions

OCTOBER 24, 2023

Small and medium-sized businesses (SMB’s) have all faced unique challenges when it comes to competing in the digital landscape. Talk to our Marketing Services team who are marketing experts and on hand to help you succeed. However, the rise of Artificial Intelligence (AI) is levelling the playing field.

Marketing AI 73

Marketing AI Marketing Automation Services Long Tail Marketing Cross-Selling 73

Zoominfo

MAY 23, 2023

Understanding Intent Data Intent data captures the digital footprints left behind when prospects research products and services, generating signals that help inform sales, marketing, and business strategy decisions. Let’s say you’re a sales rep for a B2B software company that sells project management solutions.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Customer Experience Matrix

DECEMBER 13, 2020

Traditional publishers like Meredith have collected their formerly-scattered customer data to enable cross-channel, individual-level targeting. And note that this is a way to sell based purely on context, so targeting doesn’t have to be based on individual identities. Compilers like Neustar and Merkle are also entering the business.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Zoominfo

DECEMBER 21, 2020

“Most companies looking to expand into new markets want to boost their sales and have identified a market in which they can see the potential for growth,” according to Marketo, which sells a marketing automation platform. Mirror, a rival of Peloton, sells a device that streams workout classes while allowing users to see their reflection.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

Zoominfo

DECEMBER 11, 2020

Medium-sized businesses — those that earn from $100 million to $1 billion annually — likely face greater pressure than other companies to control costs as they pursue future revenue goals. Thus, they may spend less on product innovation and instead focus on cross-sell and upsell efforts. Want to work for a diverse company?

Enterprise Management 246

Enterprise Management Work Management Paid Search Agency Zoominfo 246

Zoominfo

MAY 20, 2021

While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. These early-stage emails should provide more information about your product or service. The cross-industry average for hard bounces is 0.58%.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

Optinmonster

DECEMBER 28, 2023

That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. Cross-promotion marketing happens around us all the time. As you can see, there’s a lot of cross-promoting with other businesses going on. But if cross-promotion isn’t anything new, why are we talking about it?

Promotion 87

Promotion Cross-Selling Bundling Advertising Agencies 87

Marketing Insider Group

NOVEMBER 18, 2020

Cross-reference your competitors’ SWOTs against your company’s own analysis to uncover the whitespace—areas where the market is severely lacking or strengths that only your company brings to the table. This may include data management platform, data protection, API services, cloud connectors, tag management, and the like.

Resource Management 357

Resource Management Demand Generation Agencies CMS Development Work Management 357

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). What Is Social Selling? What Is the Social Selling Index?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Branding Brand Identity 171

Martech

MAY 15, 2024

A: Echo AI came onto a radar screen because we were looking for AI-driven consumer insight platforms that can help marketing, sales and customer service teams optimize and become more efficient. What we’ve seen are the traditional mediums through which marketing campaigns are pushed out — emails, websites, social media.

Marketing AI 110

Marketing AI Advertising Agencies Paid Search Agency Startups 110

Televerde

MARCH 13, 2023

Many businesses are turning to account-based selling and seeing good results. Use cross-selling to increase your sales and improve your account penetration. Image Source: ReconInsight For example, let’s say you’re a company that sells gourmet peanut butter, and your average customer spends $100 every year on your products.

Cross-Selling 52

Cross-Selling Tips Lead Qualification Lead Ranking 52

Zoominfo

DECEMBER 21, 2020

“Most companies looking to expand into new markets want to boost their sales and have identified a market in which they can see the potential for growth,” according to Marketo, which sells a marketing automation platform. Mirror, a rival of Peloton, sells a device that streams workout classes while allowing users to see their reflection.

Paid Search Agency 130

Paid Search Agency Lead Ranking Companies Planning 130

Martech

SEPTEMBER 29, 2023

Prospecting data: Have a look at the integrated prospecting data platform called Anteriad Data Cloud, for self-service or managed data across B2B markets, buying groups, and intent, for content syndication, programmatic advertising and cross-channel communications. Your reps can spend more time selling and less time writing.

Marketing Automation Services 95

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 95

Launch Marketing

JULY 1, 2020

Raise the bar on your next product or service launch by using our comprehensive B2B Product Launch Toolkit, including all the steps necessary for successful launch liftoff. Whatever your campaign may be, take this opportunity to include information about related new products and enhanced or additional services. Verify Your Contacts.

B2B Marketing 118

B2B Marketing Campaigns Marketing Budget Planning 118

Optinmonster

MARCH 7, 2024

This level of service in an online store can greatly improve customer engagement, retention , and conversion rates. OptinMonster also has transparent and affordable plans for small and medium-sized businesses. My Experience: Nosto has been a delight to use, especially for small to medium-sized businesses.

Enterprise Management 68

Enterprise Management Marketing Automation Services eCommerce Marketing Management 68

Valasys

MAY 9, 2024

Worldwide, businesses can facilitate demand for a wide range of products and services, making it an attractive market for companies to set up their businesses here or export goods in the USA. Equal benefits are given to the manufacturers here as they can access the active buyer’s directory for their product selling.

Buy 40

Buy B2B Cross-Selling High Quality Lead 40

Martech

JULY 14, 2022

It changes depending on the type of product you’re selling and the market you are pursuing. Canare says that while there are elements common to all campaigns, there are significant differences depending on what you sell and who you’re selling it to. You have to sell to them differently. They buy differently.”.

Account Based Marketing 123

Account Based Marketing ABM Enterprise Management Cross-Selling 123

Bannerflow

MAY 22, 2023

Connected TV or CTV as it is commonly referred to is the the integration of internet-connected features into traditional television sets which give users access to a variety of online content and services without having to leave their own homes. The growth in usage of Connected TV has had a huge impact on the TV industry as a whole.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Television marketing 52

Goodish Agency

AUGUST 5, 2021

Instead of the company focusing on selling their product while monitoring their audience, in growth marketing, the emphasis is on delivering valuable customer experiences. The nurture stage is a multi/cross-channel approach including promotions, sales, product/service updates, newsletters, retargeting ads, and more. A/B testing.

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

Envy

FEBRUARY 13, 2021

B2B (Business to Business) companies sell their products or services to other businesses, not to consumers. B2C means Business to Consumer, because surprise surprise, they sell directly to consumers. Either way, if you want to sell MarTech, you need to understand the CTO. BR is your website and/or email Bounce Rate.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Launch Marketing

JULY 1, 2020

Raise the bar on your next product or service launch by using our comprehensive B2B Product Launch Toolkit, including all the steps necessary for successful launch liftoff. Whatever your campaign may be, take this opportunity to include information about related new products and enhanced or additional services. Verify Your Contacts.

B2B Marketing 105

B2B Marketing Campaigns Marketing Budget Planning 105

SmartBug Media

AUGUST 27, 2020

In part one of this series, we dug into the power of building upsell and cross-sell automation campaigns using email marketing. Much like upselling and cross-selling can be used interchangeably, so can affiliate and referral marketing. after they make a purchase, anniversary date, product/service milestone, and so on).

Trade Show 89

Trade Show Marketing Strategy Marketing & Strategy Cross-Selling 89

Zoominfo

DECEMBER 11, 2020

Medium-sized businesses — those that earn from $100 million to $1 billion annually — likely face greater pressure than other companies to control costs as they pursue future revenue goals. Thus, they may spend less on product innovation and instead focus on cross-sell and upsell efforts. Want to work for a diverse company?

Enterprise Management 130

Enterprise Management Work Management Paid Search Agency Zoominfo 130

Tiecas

MAY 7, 2024

He says, “Seventy-three percent (73%) of B2B revenues come from existing customers in the form of renewals, cross-sell, and upsell, and the remaining 27% comes from new business. But what about those loyal customers who ALREADY like your products and services? Don’t get me wrong, everybody loves getting new business!

Demand Generation Agencies 52

Demand Generation Agencies Lead Ranking Resources Advertising Agencies 52

B2B Marketing Traction

MAY 23, 2013

When you need to get the word out about a new product, service or an event, it’s important to have good data and at least one marketing medium in place to do so. In technology businesses need to “cross the chasm.” Social media can help tech companies cross that chasm. Need help crossing the chasm?

Social Media 100

Social Media Cross-Selling Media Gartner 100

SmartBug Media

FEBRUARY 1, 2024

Other examples include thank you emails, review requests, cross-sell and up-sell messages, and replenishment emails. Loyalty and Trust A small- or medium-sized e-commerce business doesn’t automatically have the level of trust a large well-known brand does. How Do Post-Purchase Emails Fuel Customer Retention?

Loyalty 59

Loyalty Word of Mouth Acquisitions Cross-Selling 59

SocialPilot

MARCH 12, 2024

The essence of Integrated Marketing campaign lies in the fact that despite the cross-platform variance in execution, the coherence of the message is retained all throughout. This is why having cohesive messaging across all mediums is so important. Marketing leaders are 1.5 times likely to go for Integrated Marketing. Take a look!

Paid Content 103

Paid Content Campaigns Examples Advertising Agencies 103

ClearVoice

JANUARY 26, 2024

Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI. They want to be informed and educated about brands, products, and services. Here’s an example from ClearVoice’s marketing.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Hubspot

JULY 7, 2019

By using a strategic account plan to target your top key accounts , you can align your focus to become your customer’s trusted partner, solving problems instead of selling products. Ask questions that will reveal your customer’s: Short-/medium-/long-term priorities. Section 6: Buying Process and Selling Points. Key projects.

Template 88

Template Work Management Planning Marketing Management 88

Valasys

OCTOBER 19, 2022

There is not just one platform to buy and sell anymore: there are multiple. It has over 400 million users and is a great medium through which one can generate more traffic and boost sales. Then you can create your own channel through which you can broadcast your products and services, widening your audiences’ horizon.

Work Management 52

Work Management Tools Marketing Management Paid Search Agency 52

Martech Advisor

DECEMBER 23, 2019

Johnson SVP of Client Services David Rich examines the top-predicted trends for the new year. Retailers are transforming their former shelf-and-display marts into interactive mashups that are a cross between digitally-enabled museums, play spaces, and hospitality venues.

Trends 99

Trends Interactive Marketing Cross-Selling Advertising Mediums 99

PureB2B

MAY 30, 2022

At its most basic , marketing in B2B is simply defined as the processes and activities that make your B2B products and services appealing and interesting to potential buyers. Advertising, for its part, is a paid means of communication with potential buyers of your B2B products and services. What is B2B Marketing?

Advertisements 62

Advertisements Advertising B2B Marketing Work Management 62