LeadSloth

AUGUST 31, 2010

You really need to understand direct response marketing, but apply it to the email medium. Unfortunately, it’s really hard to find good copywriters for email. Is there really a difference between a B2C and a B2B copywriter? If you are a copywriter specializing in B2B email, please leave a comment or send me an email.

Copywriting 100

Copywriting B2B Lead Nurturing Click Rate 100

Heinz Marketing

NOVEMBER 24, 2021

Copywriting isn’t everyone’s strong suit; the goal is to create the most persuasive and compelling content while staying as concise as possible. Whether you’re a master copywriter or you’re just getting started, here are 5 tips to keep in mind to write more effective copy. Skillshare – Copywriting for Beginners.

Ideal Customer Profiles 122

Ideal Customer Profiles Copywriting Paid Search Agency Top of Funnel 122

Optinmonster

JANUARY 19, 2023

Price point: High, medium, or low ticket? The Copywriter Underground Purpose: Problem-solving, Gathering Membership Model: Monthly or annual fee, always on The Copywriter Underground is part of The Copywriter Club’s suite of programs. Content access: Limited or lifetime? Payment plan: Recurring or one-time fee?

Marketing Websites 80

Marketing Websites Examples Lead Ranking Copywriting 80

Martech

MAY 23, 2024

It’s no professional copywriter yet, but it helps you paint the broad strokes of the content you want to write, and for assets like landing pages, autofills that text into an existing template inside HubSpot. These will further boost mediums that help with thought leadership, and will help drive expert conversations for your brand.

Marketing AI 113

Marketing AI Budget Programs Thought Leadership Landing Pages 113

Anyword

JUNE 13, 2022

Every marketer, publisher, and copywriter experiences hiccups and roadblocks from time to time in their campaigns. AI copywriting platforms use the power of expansive language models and thousands of data points to craft effective, high-quality content — all in just a few clicks (and just a few minutes). AI copywriting platforms.

Copywriting 72

Copywriting Planning Landing Pages Paid Search Agency 72

Anyword

JANUARY 12, 2022

It’s been a long-standing debate in the world of copywriting , but now’s the time that we settle the score for good — or at least try to. With so much space and a hefty word count to play with, long-form copywriting allows you to really sell your story. Great copywriters have the knowledge and skill to make every word matter.

Copywriting 88

Copywriting Best Practices Advertorials Paid Search Agency 88

nDash

FEBRUARY 9, 2022

To kick off February, we have a healthcare & higher ed copywriter, an Australian arts writer & journalist, a content strategist, and an expert content writer with a PhD in education. My services include blogging and article writing, e-book writing, SEO copywriting, conversion copywriting, and much more. Meghan Gallagher.

Copywriting 52

Copywriting Work Management Marketing & Strategy Ideal Customer Profiles 52

Litmus

MARCH 13, 2023

When I finally got the chance to work with emails, I started with email copywriting as a subcontractor for other email experts. You’re best-known in the email community for your copywriting skills, specifically focused on the eCommerce and SaaS industries—how did you find yourself in that particular niche?

Communities 68

Communities VALS Copywriting eCommerce 68

SmartBug Media

APRIL 9, 2020

A copywriter can spend hours consolidating thousands of words about a product or service, finessing everything into just a few punchy headlines and paragraphs of perfectly crafted, actionable web copy. Writing web copy can be a stressful undertaking (how do you cram so many ideas and vital components into so few words?),

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Anyword

JULY 12, 2021

Zalster features a dashboard to monitor the progress of ad campaigns through a graphic medium and integrates with Slack to deliver live updates. Anyword’s AI copywriting platform takes a bit of input about your product and industry and turns it into nuanced, effective Facebook ads.

Marketing AI 100

Marketing AI Budget Programs Facebook Paid Search Agency 100

Direct Response Coach

JULY 22, 2014

This medium-sized company placed highly skilled technical professionals into contract positions with technology companies. Articles Bob McCarthy''s Blog Collateral Copywriting Direct Mail General Lead Nurturing' Twenty years ago, I developed a lead generation program for a technical recruiting employment firm.

Response Rate 100

Response Rate Copywriting Lead Nurturing Advertising Mediums 100

Anyword

APRIL 6, 2022

The Approach Anyword combined years of experience with the Facebook algorithm and knowledge of creative best practices with its AI Copywriting Platform to generate click-worthy copy that resonated with Bold TV’s target demographics. Anyword’s powerful AI Copywriting Platform. That’s how Bold TV found Anyword. CPC and nearly 1.5

Copywriting 52

Copywriting Lead Scoring Lead Ranking Demographics 52

Anyword

SEPTEMBER 9, 2022

As marketers and copywriters, our job is to solve any problem that our customer might have. It’s all about finding a happy medium between salesy content and content that’s purely for your audience’s entertainment or enjoyment. When in doubt, ask yourself if your social copy would make sense to your closest friend on the first read.

Social Media 98

Social Media Conversion Media Tips 98

Optinmonster

MARCH 7, 2024

OptinMonster also has transparent and affordable plans for small and medium-sized businesses. My Experience: Nosto has been a delight to use, especially for small to medium-sized businesses. At the same time, many other eCommerce personalization tools only offer pricing on request and focus only on enterprise-level eCommerce.

Enterprise Management 61

Enterprise Management Marketing Automation Services eCommerce Marketing Management 61

BOP Design

JANUARY 4, 2022

They require input from a thought leader(s), professional copywriting, and a polished design from a designer experienced in digital mediums. We’ve seen very talented copywriters and marketers who are absolute whizzes at coming up with enticing social media posts. Read more: B2B content marketing strategies that work.

Tactics 105

Tactics B2B Thought Leadership Content Marketing Webinar Metrics 105

Contently

OCTOBER 11, 2022

Creative teams, made up of copywriters, graphic artists, videographers, web designers, and more, are usually under the brand function of enterprise organizations. When you think of content marketing, you probably think of multi-media influence across mediums. Where do Chief Content Officers fall in the hierarchy?

Peer-to-peer 200

Peer-to-peer Budget Programs Content Class 200

ClearVoice

FEBRUARY 8, 2020

In almost exclusively visual mediums, you should actually tailor your content to be the backup singer and not the opening act. I work as a copywriter for many ad agencies on top-secret launches, which means that while I might have the bare-bones sketch of a new product launch, I’m not the first with access to the branding or visuals.

Paid Search Agency 127

Paid Search Agency Advertising Agencies Act-On Advertising Mediums 127

ClearVoice

OCTOBER 26, 2020

Well, that was the goal… For any professional who has worked inside an agency, he or she has likely witnessed a similar power struggle between the art director and copywriters. Before the digital age, traditional creative agencies had two primary roles: the art director (ideation and imagery) and a copywriter (words).

Paid Search Agency 59

Paid Search Agency Advertising Agencies Ad Agencies Creativity 59

BOP Design

JUNE 8, 2021

While we will touch on mostly written content here, most, if not all, can be adapted for other mediums. It requires access to subject matter experts in your company and typically requires a professional copywriter to synthesize the information and craft content that is accessible to your target market. Thought Leadership.

B2B Marketing 102

B2B Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 102

Metadata

MAY 19, 2021

Messaging isn’t copywriting. And copywriting is HOW you communicate that message across different mediums and channels. Just a simple framework like this offers a springboard for campaign copywriting. Messaging clarifies WHAT you’re going to say about your product.

Positioning 96

Positioning Campaigns Copywriting Paid Search Agency 96

BOP Design

FEBRUARY 24, 2020

Recently, my cohort Robin drafted an insightful article on copywriting for B2B websites and digital mediums. Effective B2B copywriters focus on weaving a story into each piece of content that they craft. I’ve learned that successful copywriters don’t just appear. Know Digital. Think about it. A strong or compelling story.

B2B Marketing 68

B2B Marketing B2B Copywriting SME 68

nDash

JUNE 22, 2022

And I am an experienced math teacher-researcher turning writer, author, copywriter and storyteller. I blog pseudo-regularly on WordPress, writing on Twitter, LinkedIn and Medium also. Anyone who wants to set themselves apart through the grateful words of those they’ve helped. Chinwe Njoku. My name is Chinwe.

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

nDash

NOVEMBER 30, 2020

I work with small and medium businesses and agencies to create content that does exactly what my client requires. I’m Anup, I’m a freelance copywriter and content writer, with 5 years of experience in the writing field. From full-service copywriting to content creation in the form of blogs, articles, whitepapers and poetry.

Marketing Budget 64

Marketing Budget Marketing Budget Creation Budget Programs Work Management 64

nDash

JUNE 22, 2022

And I am an experienced math teacher-researcher turning writer, author, copywriter and storyteller. I blog pseudo-regularly on WordPress, writing on Twitter, LinkedIn and Medium also. Anyone who wants to set themselves apart through the grateful words of those they’ve helped. Chinwe Njoku. My name is Chinwe.

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

ClickZ

AUGUST 10, 2020

Dynamic Creative joins the dots between data-driven media planning and the mindset of a consumer at a given time, in a given place, making the medium truly reactive, and much more intelligent, as well as driving efficiencies. Dan Dawson is the Chief Creative Officer at Grand Visual.

Marketing AI 141

Marketing AI Advertisements Advertising Terms and Conditions 141

Vidyard

SEPTEMBER 23, 2021

Intermediate gear shoots higher quality footage for flattering customer testimonials , scripted videos, and assets with medium-to-high production value. Let’s get you ready to take the next step.

Budget Programs 174

Budget Programs Work Management Marketing Management Software 174

ClearVoice

AUGUST 1, 2023

Freelance writing is an umbrella term for a multitude of content types, including: Copywriting Blogging Whitepapers and eBooks Ghost Writing Social Media Copy Technical Writing The type of work you’re targeting, or your “niche,” will determine how you build and tailor your portfolio. The essentials lay the foundation.

Work Management 52

Work Management Sample Ad Building Tips 52

Circle Studio

APRIL 28, 2022

It is important to distinguish between the mediums and acknowledge that a one-size-fits-all approach doesn’t work when it comes to copywriting. How marketers approach writing for social media, their website, and blog articles should differ from the language used for a technical whitepaper or a press release.

B2B Marketing 78

B2B Marketing Work Management B2B Marketing Management 78

nDash

DECEMBER 22, 2021

Tech journalist and SaaS and fintech copywriter Aimee Pearcy recently joined nDash, and she was kind enough to be interviewed for a feature on our blog! Create a Medium account and start posting there, or start your own Substack newsletter and post consistently about something you’re interested in. What excites you about freelancing?

Ideal Customer Profiles 52

Ideal Customer Profiles Copywriting Advertising Mediums Twitter 52

Litmus

JUNE 14, 2019

But don’t think that emails have to be interactive to push boundaries and evolve the medium. Copywriting, strategy, and graphics and visual design can move the needle, too. And a stronger focus on using typography, contrast, alternative text for images, and clearer copywriting has opened up email marketing to more people than ever.

Design 75

Design Copywriting Advertising Mediums Email Campaigns 75

ClearVoice

MARCH 22, 2023

Reputable platforms like ClearVoice have a diverse pool of content experts for different roles, such as: Content strategists Copy editors Graphic designers SEO specialists Photographers Copywriters Animators Technical writers 2. Freelance work can be arranged in a matter of days, whereas hiring full-time employees can take months.

Enterprise Management 72

Enterprise Management Work Management Marketing Management Resource Management 72

Circle Studio

APRIL 4, 2019

There are three types of keywords to be aware of: short-tail, medium-tail and long-tail. Short-tail keywords are typically 1 word, medium-tail keywords are roughly 2 to 3 words and long-tails are usually 3 to 5 words. Periodically review the calendar, identify content gaps, and then write to fill those gaps.

SEO 76

SEO Long Tail Marketing Lead Scoring Lead Ranking 76

Cintell

DECEMBER 20, 2019

While video has become a quintessential component of today’s content marketing strategy , it’s like any other medium. But all smart marketers and copywriters know that B2B buyers experience what is referred to as a split personality disorder. And it’s no surprise. People are watching more video across various platforms.

Buyer Personas 177

Buyer Personas Video Marketing Work Management Marketing Management 177

nDash

MARCH 16, 2022

Tony is an expert content and copywriter on technology issues especially in the civil society space. He has frequently written for legal services providers focusing on the need to keep ahead of the competition by adapting to near and medium term changes in the social and economic environment. Tony Guise.

B2B Thought Leadership 52

B2B Thought Leadership Ideal Customer Profiles Television marketing Ethics 52

PureB2B

MARCH 23, 2021

For example: users would be likelier to enroll in a seminar entitled “How To Write Copywriting Titles and Leads that Increase Conversion By At Least 50%,” instead of the more ambiguous “The Kind of Copywriting that Can Boost your Business.”. The more granular and detailed the content or training offered, the better.

Webinar Metrics 62

Webinar Metrics Top of Funnel Conversion Allocation 62

PureB2B

MARCH 23, 2021

For example: users would be likelier to enroll in a seminar entitled “How To Write Copywriting Titles and Leads that Increase Conversion By At Least 50%,” instead of the more ambiguous “The Kind of Copywriting that Can Boost your Business.”. The more granular and detailed the content or training offered, the better.

Webinar Metrics 62

Webinar Metrics Top of Funnel Conversion Allocation 62

Atomic Reach

JANUARY 9, 2019

It is estimated that 205 billion emails are sent worldwide every day , and with so many competitors demanding subscribers attention using engaging and creative email copywriting is more important than ever. So what does effective email copywriting look like? Why it works: The email copywriting in this piece of content is brilliant.

Examples 45

Examples Copywriting Microsite Newsletter 45