BOP Design
FEBRUARY 24, 2020
The writer finds a new location that enables them to have a smooth interview call with a subject matter expert (SME) with the client. In order to accommodate busy SMEs, good writers are willing to schedule calls well in advance and also go with last-minute schedule changes. I’ve learned that successful copywriters don’t just appear.
Ambal's Amusings
NOVEMBER 5, 2009
Bright, colorful SME quotes represented as large page callouts. As readers become accustomed to the short, quick, colorful methodologies associated with Social Media messaging such as Twitter, the white paper medium must evolve from its stark, black and white past to engage this new and savvier online audience. ” strategy.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
BOP Design
JUNE 24, 2019
The Difference Between Copywriting & Content Marketing. First, let’s address the difference between copywriting and content marketing. Copywriting is creating marketing text that explains a particular topic. The primary goal of copywriting is to clearly explain features, benefits, and advantages. Editorial calendar.
SmartBug Media
JULY 16, 2019
The distinction gets tricky when you are writing a single piece of content for multiple personas, necessitating a happy medium between technical and general—but when the personas are clear, the level of detail should be as well. SME interviews are great for not only tackling the topic at hand, but for writing future content.
Ambal's Amusings
SEPTEMBER 3, 2009
Bob Bly's CopyWriting Blog. Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers. She’s especially interested in working with small and medium-sized businesses. Find her website at Global Copywriting. Michael Stelzner's WritingWhitePapers Blog.
DivvyHQ
JUNE 8, 2021
Want to be a leader in your industry? One way to do that is by sharing educational content on topics that matter to your followers. This simple strategy can establish your brand, attract customers, and boost your reputation, establishing you as an authority. Here's how from guest contributor Jori Hamilton.
Ambal's Amusings
NOVEMBER 23, 2010
This is certainly a question that every white paper writer asks, but such a question can be taken in one of two different directions: Either questions to ask yourself before starting a white paper project or questions to ask of your subject matter expert (SME) as part of the white paper development process. ” Janice King's Bio.
Expert insights. Personalized for you.
69 
Let's personalize your content