Whale Pages

FEBRUARY 20, 2020

3 SaaS Marketing Strategies + Case Studies & Videos. When possible, we use case studies and examples to help us showcase the power and potential of each of the tactics we’ll discuss below. When we ask about other growth channels like paid ads or affiliate programs we get mixed or less enthusiastic responses.

Case Studies 59

Case Studies Case Study Studies Marketing Strategy 59

Convert

JANUARY 30, 2023

Also, adding more people to the insights & ideation process increases the value exponentially due to the varying backgrounds and perspectives. So here’s what he did: He scoured LinkedIn and Youtube and reproduced those assets. Created templates based on the mindsets and case studies he came across.

Lead Ranking 59

Lead Ranking Lead Scoring Paid Search Agency Budget Programs 59

Moz

JANUARY 22, 2019

The sales funnel is a drawn-out process, so it’s important for you to understand your customer’s pain points, needs, and intents as they go from learning about your company to deciding whether or not they want to pay you for your services or products. What is the conversion funnel?

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

ClearVoice

MARCH 26, 2020

What are the different types of content and ad agencies? Think mailers with specific incentives and creative ads that launch before YouTube videos. Once you have your branding and strategy in place, those ideas need to funnel into your content creation. Learn how to develop buyer personas (with templates).

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Optinmonster

FEBRUARY 27, 2024

The standard business marketing funnel starts with brand awareness and ends at customer referrals. It’s hard to create a marketing funnel that flows smoothly from start to finish. To keep things simple, I have segmented the list of growth tools based on different stages of a business funnel. What Are Growth Hacking Tools?

Marketing Automation Services 83

Marketing Automation Services Budget Programs Tools Work Management 83

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. ” But that’s one of the counterintuitive tasks LinkedIn Ads forces you to do: set up conversions before you’re created ads, set campaign objectives, or target and audience. Here’s how.

Linkedin 285

Linkedin Advertisements Advertising Practices 285

Optinmonster

APRIL 22, 2024

Good content is a foundation for a healthy marketing funnel. Steps To Generate Leads Through Content Marketing Good content cuts across your sales funnel. Here’s an example of a customer avatar template from Xtensio : If you have several different target customers, you should create a separate customer avatar for each one.

Paid Content 93

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 93

Optinmonster

NOVEMBER 9, 2021

You could offer something similar with a fill-in-the-blank PDF template, an Excel spreadsheet, a Photoshop file, a Word Document, or even audio clips. For instance, Shoe Money offers free case studies as their lead magnet. “Find your gym & get membership” – Anonymous case study.

Examples 131

Examples Top of Funnel Eye-Tracking Intent 131

Single Grain

MARCH 9, 2020

If you’re serious about investing your marketing dollars into strategies that get results, building a sales funnel with tailored video messaging should be a strong part of your business growth plan. You may already know some tips and tricks for creating effective videos and have some degree of awareness about the sales or marketing funnel.

Top of Funnel 139

Top of Funnel Marketing Funnels Video Marketing Digital Marketing Funnels 139

Optinmonster

DECEMBER 3, 2023

Are you looking for ways to increase conversions at every stage of your sales funnel? In this article, we’ll walk you through the different sales funnel stages and share 18 ways to improve your conversion rate throughout your sales funnel. What Is a Sales Funnel? This is natural.

Top of Funnel 102

Top of Funnel Conversion Rate Conversion Cross-Selling 102

Online Marketing Institute

MAY 18, 2010

Others really only need the benefit of process driven or template level SEO. By template level SEO, I mean modifications to the web site templates that are used with the content management system to dynamically populate keywords in title tags, image alt text, breadcrumb navigation and similar locations.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Hubspot

MARCH 23, 2015

I recommend bookmarking this page so you can refer to it later, or adding these blogs to your RSS feeds. Nate used to be a marketing analyst for YouTube, and he currently works at Google as a product marketing manager. Case Study: How I Increased Conversions by 785% in One Day (Without A/B Testing) ". Follow @seanellis.

Startups 28

Startups Word of Mouth Work Management Marketing Management 28

Optinmonster

SEPTEMBER 23, 2021

Here’s how it works… You start by selecting the campaign type and template you want. When you’ve landed on a campaign type, you can choose from over 50+ pre-built templates that are ready-to-go out of the box: These templates are designed to save you time, energy, and money as you grow your email list.

eCommerce 124

eCommerce Marketing & Strategy Marketing Strategy Top of Funnel 124

Optinmonster

JANUARY 30, 2023

It makes sense that you’d want to know whether your website, ads, or marketing campaigns are performing as well as they could be. But if the blog or publication runs ads or affiliate links, they may still generate a healthy amount of revenue. Google Ads conversion rates fall into a similarly large range.

Conversion Rate 81

Conversion Rate Conversion eCommerce Urgency Marketing 81

Hubspot

SEPTEMBER 17, 2018

Case Study and Customer Testimonial Videos. One of the best ways prove this is by creating case study videos that feature your satisfied, loyal customers. In this style video, a digital layer is added to what you are currently viewing in the world. These folks are your best advocates. The Video Creation Process.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

SmartBug Media

NOVEMBER 18, 2022

A/B tests take one item to test—like a landing page template or ad graphic—and measure which generates the most views or conversions. Bottom of Funnel (BOFU) Bottom of funnel, also known as BOFU, refers to the final stage of the buyer’s journey, in which leads are closest to converting to customers.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

ClearVoice

JUNE 21, 2022

templates, proofreading tool, etc.). On the other hand, case studies, reviews, and testimonials will do wonders for readers in the decision stage. The customer journey can be broken down into different funnel stages, like awareness, interest, decision, and action. Funnel those dollars into video production.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Optinmonster

APRIL 13, 2020

We’ve added a step-by-step tutorial with each tip, so you can easily use them in your campaigns. Your lead magnet could be a checklist, eBook, mini-course, case study… basically anything that relates specifically to the topic of that page or post. Select Popup as the optin type, and choose from any of our templates.

eCommerce 105

eCommerce Display Rules Opt-out 105

ClearVoice

MARCH 19, 2020

A content plan is aligned with your inbound marketing funnel with the following core stages: awareness, consideration, conversion and decision. HubSpot offers a free SMART Marketing Goals Template to help you define, calculate and evaluate your goals. Do your consumers thrive on YouTube tutorials rather than white papers?

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. Two thirds of marketers use PPC ads to get eyes on their landing pages and blogs. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Single Grain

MARCH 2, 2020

Whether it’s on YouTube, Instagram or Facebook, consumers love video. YouTube is the second most trafficked site, after Google. Whether you want better insights from Google Ads or a more targeted video, figuring out and defining your audience is the first step in any content-creation process. 1) Figure Out Your Audience.

Top of Funnel 130

Top of Funnel Video Marketing Product Tips 130

Optinmonster

MARCH 27, 2024

Then use this headline template to convince them that your lead magnet will make their life so much easier. X [things/tools/resources] to [action] 13 Delicious Freezer Meal Recipes to Dump into the Slow Cooker 9 Best Songs Ever to Play at Your Wedding 11 Resources to Build Out Your Sales Funnel 10. Let’s dive in.

Lead Scoring 95

Lead Scoring Lead Ranking Examples Sales Qualified Leads 95

Single Grain

AUGUST 7, 2019

This post was updated with more in-depth content, templates and examples on how to craft the perfect buyer persona. There’s no denying that 2019 is an ad-heavy world. Click here to download your free template right now! Case Study). Click here to download your free template right now! NOW UPDATED!

Buyer Personas 111

Buyer Personas Template Top of Funnel Work Management 111

Convert

DECEMBER 23, 2021

This action could be adding a product to their cart, checking out, clicking on a promo pop-up, etc. In the case of the conversion rate of a product page based on how many people added the product to their cart, the conversion rate will be: No. of people who added the product to their cart / No. of unique visitors x 100.

Conversion Rate 52

Conversion Rate Optimization Conversion Cross-Selling 52

Optinmonster

NOVEMBER 5, 2021

You can use their drag and drop editor and email newsletter templates to create and send professional emails. You can customize your emails by adding CTAs, colors, images, social icons, and text while ensuring they are responsive on all devices. Case study from your best customer (3 days later). Need a bit of proof?

Promotion 85

Promotion Conversion Marketing & Strategy Lead Scoring 85

Unbounce

JUNE 29, 2021

Whenever a consumer clicks on a link in an email or an ad on Google, YouTube, Facebook, or similar places on the web, they’re redirected to “land” on a specific page that provides more depth to the headline. Not one but TWO free and quick product demos Success metrics from past customers Ready-made templates Success stories.

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

Single Grain

JULY 18, 2019

This move limited the reach of organic posts from businesses, forcing them to choose between investing more money in Facebook ads or building a vibrant Group to continue reaching their audience on the platform. 8 Facebook Ad Copywriting Tricks to Maximize Conversions. Case Study: Condé Nast Traveler.

Facebook 111

Facebook Spending Webinar Metrics Paid Search Agency 111

nDash

JUNE 13, 2022

Content production: This includes blog posts, whitepapers, sales collateral, case studies, social media, and other assets. Further adding to those challenges are the ever-evolving changes in buying trends, especially if you’re running a startup. After seeing a brand on YouTube, 70% of viewers have bought from it.

Top of Funnel 98

Top of Funnel Work Management Marketing Management Paid Search Agency 98

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 You’re also engaging with customers, helping to solve their business problems and maybe even documenting the process with case studies. More Than 700 Billion YouTube Videos. Include photos or even a short video.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

QuanticMind

OCTOBER 26, 2017

Day 3 of #SMX East wraps up with insights on attribution, video ads and more discussion of analytics. Video Ads: “Unleashing the Power of Online Video Ads” by Allen Martinez. Video Ads: “Unleashing the Power of Online Video Ads “ by Corey Henke. Unleashing the Power of Online Video Ads.

Marketing Attribution 40

Marketing Attribution Top of Funnel Analytics Lead Ranking 40

Convert

MARCH 21, 2023

In which case you may want to incorporate those answers into the copy along the funnel. Visualize the Conversion Path When you visualize your funnel, you can see where visitors are dropping off and where they are converting. Where do users quit in the funnel? Not after, when they’ve lost interest. How does it work?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Valasys

NOVEMBER 5, 2018

A good lead generating website offers some sort of free downloads which can be eBooks, templates, or any other helpful resources that people need to fill out a simple form to download. Testimonials and case studies. Your landing page gets added credibility as visitors get a strong social proof when they view testimonials.

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53

Vidyard

JANUARY 6, 2022

YouTube Statistics 3.7 Common Use Cases for Video in Your Knowledge Base 2.2 Top of the Funnel 4.2 Further Down the Funnel 4.2.1 Video Trend #1: Sales Videos Expand Further Down the Funnel 1.1 Recommended Video Type: Case Study 3.7 Requirements Document Template 3.2 Required Use Cases 3.2.3

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Optinmonster

APRIL 30, 2020

Great content can funnel more traffic to your website, strengthen your brand’s reputation, and encourage your site’s visitors to convert. It will put them into your marketing funnels to convert casual visitors into lifelong customers. The only problem? Creating content takes a ton of time and effort. Slide Deck.

Traffic 145

Traffic Top of Funnel Content Work Management 145

Single Grain

JUNE 30, 2022

Programmatic ads are one of the most efficient, cost-effective, customizable, and data-driven methods of buying paid media. By 2023, it's estimated that 91% of total digital ad spend will be on programmatic technology. We've curated this list of the top 6 programmatic ad agencies to make it easier for you to choose a reputable one.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Binary Demand

MARCH 19, 2024

It involves creating and distributing content across various channels to raise awareness and provide educational value, guiding potential buyers through the sales funnel. Do you possess the talent necessary to produce advertisements and a full-funnel strategy to increase your company’s demand and produce tangible results?

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Demand Examples 98

Albacross

NOVEMBER 6, 2018

Just throw a couple of thousand dollars into Google AdWords and/or Facebook ads …. This free template will help you track your marketing campaigns and make data-driven decisions to grow your business faster. Download the template. If I search for “Facebook ads mistakes”, for example, the top hit is this article by AdEspresso.

Lead Generation 58

Lead Generation Budget Programs Lead Scoring Lead Ranking 58