Interpublic Group is Buying Acxiom Marketing Services for $2.3 Billion. Here's Why.
Customer Experience Matrix
JULY 3, 2018
For historical perspective (and assuming Wikipedia is correct ), Acxiom got its start in 1969 compiling mailing lists from public sources such as telephone directories. It will be right at home with an agency parent. One of the nice things about ad agencies as buyers is they’re really clear in their explanations of their purchases.
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