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Interpublic Group is Buying Acxiom Marketing Services for $2.3 Billion. Here's Why.

Customer Experience Matrix

For historical perspective (and assuming Wikipedia is correct ), Acxiom got its start in 1969 compiling mailing lists from public sources such as telephone directories. It will be right at home with an agency parent. One of the nice things about ad agencies as buyers is they’re really clear in their explanations of their purchases.

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How Google (Actually) Works

seo.co

Google is owned by Alphabet Inc, and receives much of its profit from its landmark advertising service, Google Ads. This is why Wikipedia ranks for searches on historical figures: Wikipedia is an online encyclopedia that’s well-regarded in this space. As such, they will only rank the best and most relevant websites for a query.

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SEO Hacking: The Top 31 White Hat SEO Hacks for 2021

seo.co

A reliable marketing agency won’t just give you raw data and tell you to figure out what it means. It’s hard to tell on the surface, but a marketing agency can help you figure it all out. If you want top-notch results without going through an SEO agency, you need to use the same tools the marketing agencies use.

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Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

We as brand managers, marketers, public relations and communications professionals, and advertisers are just not in the right Twitter — because we’re not just uninvited, we’re unwanted as PR and marketing pros. Burger King tried some subversive advertising last week that hacked both Google Home and Wikipedia.

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This Brand Is Tickled Pink, Literally

Marketing Insider Group

The use of colors in a given brand’s logo is a topic that is often discussed and debated with the impact those colors can have from a marketing and advertising perspective at the top of the priority list. Photo credit: Wikipedia. A piece of tape. Gruss explains why “We thought, ‘what is the common thing that is always present?’

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3 Reasons Why SEO's Are Upset About Google's Rel=nofollow Announcement

Hubspot

Let's say I'm a Wikipedia editor, and I've recently written a page about zebras. Following the success of my Wikipedia page, I get an email in my inbox. So what if a fake news site is listed on a Wikipedia page for zebras? To understand what rel=nofollow is, we'll start with an example. Pan told me -- "Consider it this way.

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What are DMPs? And why you need to combine DMPs with DSPs

Bannerflow

DMPs, or data management platforms, should be at the heart of your digital advertising. Plus, the benefits both offer digital advertisers when used in conjunction with a creative management platform (CMP). For example, media buying and targeted advertising. Marketing teams simply cannot afford not to use a DMP.