Trade Press Services

OCTOBER 9, 2023

Marketing teams are made up of individuals who wear many hats and possess a wide variety of skills. Also called people skills or emotional intelligence , these traits distinguish top-of-class marketing professionals from the pack. Resilience Resilience refers to how marketing teams deal with setbacks, criticism and failed campaigns.

SWOT 52

SWOT Storytelling Advertising Agencies Creativity 52

Binary Demand

MARCH 1, 2024

Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services. The world of B2B marketing automation is on the brink of a full-fledged AI-driven revolution. That’s where strategy comes into play.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Convince & Convert

APRIL 2, 2015

In their haste to produce marketing messages that demonstrate the value of their products and services, many companies default to the text-heavy, jargon-loaded, spec-focused content they relied on in the analog days. It’s brand storytelling at its best because it captures not only the company’s expertise, but also its passion.

B2B Marketing 152

B2B Marketing Paid Search Agency B2B Advertising Agencies 152

Hubspot

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Valasys

JANUARY 23, 2024

In the digital kaleidoscope of AI in marketing 2024, the term “AI marketing” no longer dances upon the periphery of boardroom conversations, a fleeting buzzword alongside “synergy” and “disruption.” What AI Marketing in 2024 bring to the table?

Ad Building 40

Ad Building Ethics Landing Pages Loyalty 40

ClearVoice

JULY 9, 2020

As an agency owner, I observe clients and brand leaders who are familiar with the personal side of social media, which creates a viewpoint on how the business side of social operates. Social creative designer. Social copywriter. Meet the social creative designer. Meet the social copywriter. Social media analyst.

Social Media 110

Social Media Media Cost per Acquisition Paid Social Agency 110

nDash

FEBRUARY 9, 2022

To kick off February, we have a healthcare & higher ed copywriter, an Australian arts writer & journalist, a content strategist, and an expert content writer with a PhD in education. My specialty is insightful interview/Q&As – especially with regards to the creative process – and considered pieces on contemporary culture.

Copywriting 52

Copywriting Work Management Marketing & Strategy Ideal Customer Profiles 52

Convince & Convert

OCTOBER 21, 2015

Keith Quesenberry has over twenty years of experience as an award-winning Associate Creative Director and copywriter. He has done some amazing research on how story works in our lives and how advertisers, marketers, and brand strategists can implement it. How can we go further and apply storytelling to the board room?

Storytelling 120

Storytelling Advertising Agencies Paid Search Agency Copywriting 120

Hubspot

MARCH 12, 2019

In copywriting, there’s an old adage that states the purpose of your first line of copy is to compel people to read your second line of copy. Below, we’ll show you some of the best above the fold content examples to get your creative juices flowing, so read on to get inspired. Velocity Partners. Above The Fold. VeryGoodCopy.

Examples 101

Examples Advertising Agencies Work Management Paid Search Agency 101

Content Standard

MARCH 8, 2017

We put your logo and a subtle ‘sponsored by’ message in the corner, and I send it out to Forbes , the Atlantic , BuzzFeed—hey, this native advertising thing is the real deal!” After all, the dentist’s drill of interruption advertising can seem like a pain of diminishing returns. Going Native. No fake news!

Advertising Agencies 55

Advertising Agencies Advertisements Advertising Mobile Advertising 55

nDash

NOVEMBER 23, 2020

“My areas of focus include storytelling, business, psychology, and mental health. As a co-owner of our writing and editing business, I often collaborate with my partner Jake Tavares who has worked as a professional business editor at Gartner and DoubleCheck Research, and usually takes the role quality control editor on projects for clients.

Marketing Budget 52

Marketing Budget Advertising Agencies Content Marketing Copywriting 52

Atomic Reach

MARCH 18, 2019

What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days. She wrote “Web Marketing for Dummies” and a series of other e-books on PPC. She has vast experiences to share, from in-house to agency.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Litmus

SEPTEMBER 28, 2020

Jaina Mistry, Email Marketing Manager at Litmus. White, Head of Research at Oracle CX Marketing Consulting. The Data Storyteller Award : Altos. Their email-first, omnichannel marketing strategy speaks to the customer where they are, not trying to force them into a channel they’re not organically using. Back to top ?.

Work Management 112

Work Management Storytelling Copywriting Open Rate 112

nDash

JULY 13, 2022

For this Wednesday Writer Roundup, meet an automotive industry expert, a sustainability and education copywriter, a wellness journalist, and a technical writer. Dave Hiebeler : Business Niche Content Writing for Marketing. I have over three decades of successful stints in the media, marketing, automotive, and real estate worlds.

Copywriting 52

Copywriting Paid Search Agency Ideal Customer Profiles Deliverability 52

Contently

OCTOBER 16, 2018

From widespread layoffs to the rise of content marketing jobs —which are starting to eclipse the more-familiar reporter, editor, and blogger job titles—it’s a confusing period for anyone who writes for a living. After the interviews, the first thing that became obvious was that not all writers are familiar with content marketing.

Work Management 167

Work Management Brand Identity Branding Paid Search Agency 167

Content Standard

MARCH 6, 2019

When your brand is national, you have scope: You can create unavoidable, unforgettable campaigns which get seeded into every market in the land, creating a consistent and strong brand voice that’s instantly recognizable. H&R Block Gives Localized Marketing Strategy a Sporting Chance. But every customer is a local customer.

Paid Content 87

Paid Content Marketing & Strategy Marketing Strategy Advertising Agencies 87

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Content Marketing Institute

JUNE 15, 2018

Content marketing is a great, wonderful, powerful way to earn attention and loyalty online … but much of what the industry talks about comes from a B2B perspective. I’m not here to tell you that everything you learned about content marketing is a lie and you need to ditch everything. Lifestyle storytelling.

Content Marketing 100

Content Marketing Paid Search Agency Storytelling Content 100

Integrated B2B

FEBRUARY 12, 2020

Copywriting tips, a wave of ABM insights, industry-specific marketing trends, harnessing the symbiotic sales-sustainability relationship and so much more. So, here are the top 10 posts from 2019 that you couldn’t get enough of: Moving to account-based marketing? Strengthening sales and marketing for the next financial crisis.

Account Based Marketing 52

Account Based Marketing B2B Thought Leadership Thought Leadership ABM 52

Integrated B2B

AUGUST 7, 2018

Globalization means large multinational corporations all over the world are waking up to the benefits of working with a hybrid international agency. BBN has appointed a Director of Global Development with a proven track record of delivering high-impact results in marketing and communications on an international scale.

Advertising Agencies 40

Advertising Agencies Paid Search Agency B2B Business 40

nDash

JANUARY 26, 2022

But, even outside of that remit, as a creative and a marketer, I love bringing the art of storytelling and selling to make each project a unique success. My name is Carson and I’m a professional marketer, copywriter, and author. Carson Winter. I have a B.S.

SEO 52

SEO Copywriting Storytelling Domain 52

ClearVoice

MARCH 19, 2021

The best are called customer stories: a place where context can be given; where storytelling has a place; where attention can be rewarded with colorful language. format — which reimagines the old, stale and passionless “challenges, solutions, results” model marketers have used for decades. But what format is best for you?

Marketing Budget 52

Marketing Budget Storytelling Advertising Agencies Peer-to-peer 52

SmartBug Media

DECEMBER 30, 2020

It’s the home for all of your marketing content. Pairing an inbound marketing strategy with a website that is user-friendly and optimized for conversions offers greater benefits, and together they can generate more quality leads and grow your business. A company website is your 24/7 salesperson. Care4: Clean Layout, Inviting Imagery.

Design 105

Design CMS Development Best Practices Work Management 105

Sales Engine

DECEMBER 21, 2015

Most companies realize that their best opportunity for growth is to commit to content marketing. Although this is a great place to start if you’re just getting your feet wet with content marketing, looking at how much content you need to produce is putting the focus in the wrong place. Do you see it?

Budget Programs 120

Budget Programs Work Management Marketing Management Allocation 120

Martech Advisor

DECEMBER 4, 2019

The CMO Insight Summit 2019 in California will bring together senior marketing leaders across the globe to discuss transformational content marketing strategies for 2020 and beyond. Kasumi Mihori, SVP, Brand Creative, Sony Pictures Entertainment. Alexandre Antonello, Head of Marketing, LatAm, Burger King.

CMO 58

CMO Marketing & Strategy Marketing Strategy Content Marketing 58

Outgrow

AUGUST 31, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Freelancer of the Month ‘ Mindy Morgan Avitia ‘ for our monthly podcast – ‘ Marketer of the Month ’! Why robust marketing is incomplete without honing your writing and focusing on content. I’m the Creative Director at Outgrow.co

Top of Funnel 52

Top of Funnel Marketing & Strategy Marketing Strategy Advertising Agencies 52

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Conference 55

Conference Marketing AI Work Management Marketing Management 55

ClearVoice

NOVEMBER 20, 2018

Check out the opening of my bio: By day, I’m a content manager at a Phoenix marketing agency. With 15 years of writing and editing experience, I have the right combination of editorial skills and marketing fluency, and my copy is clean, concise and always on time. Can you get creative? You can be mildly creative.

Work Management 78

Work Management SME Sales Qualified Leads High Quality Lead 78

B2BMarketing.net

FEBRUARY 8, 2024

At last year’s Ignite, I interviewed Didier Devaud, currently CEO of FKG, a high-precision provider to the international endodontics market. Larger, more strategic decisions — e.g., choosing a partner/supplier, selecting an ad campaign, deciding how the company should use AI —require proper planning, which takes us to the decision model.

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

QuanticMind

JULY 11, 2017

Why do 97% of marketing influencers believe the future of digital marketing will involve human marketers working with machine learning-powered automation? Thought leaders in PPC, social and mobile marketing explain in this in-depth survey. I think it will put a greater emphasis on data storytellers vs. data scientists.

Paid Content 40

Paid Content Marketing AI Work Management Marketing Management 40

Contently

MARCH 5, 2020

In the past, brands created content two ways: in house or through an agency. These content marketing methods were usually used in tandem. Agencies took on the big campaign work—TV commercials, out-of-home advertising, print, media buys, etc. The problem with an agency solution. That doesn’t work long term.

Advertising Agencies 217

Advertising Agencies Paid Search Agency Top of Funnel Work Management 217

B2B Marketing Insights - WE

JULY 31, 2018

Our agency has been cranking out cohesive and fully-implemented websites for more than ten years. The last element of discovery is market research. Our copywriting team can either review and polish your content or start with a blank slate. Either way, our B2B marketing and copywriting teams know how to solidify your copy.

Design 66

Design Process Paid Search Agency Budget Programs 66

Bluetext

MARCH 26, 2021

As a brand marketing agency, Bluetext has assisted a number of companies in the naming selection process. Go Crazy with Creative Spelling : One of the biggest trends in naming is creative adaptations to spelling common words. For example, how Waze adapted the spelling of “ways” to creatively communicate their business.

Paid Search Agency 26

Paid Search Agency Companies Domain Advertising Mediums 26

Learn from the Pros

APRIL 26, 2024

Strategies, Tools, and Real-World Examples AI has emerged as a strategic ally in a world where B2B marketing success is driven by content creation. It’s transforming B2B marketing strategies towards more personalized, informed, and scalable content. What is Generative AI’s Role in B2B Marketing? Let’s jump in!

Marketing AI 52

Marketing AI B2B Marketing B2B Paid Search Agency 52

seo.co

NOVEMBER 8, 2021

For busy Internet marketers, blogs long ago replaced any static news or information sources such as newsletters or books. This list of the top 50 Internet marketing and search engine optimization (SEO) blogs , websites, and social media accounts is in no particular order. Social Media Examiner. Seth’s Blog. Copyblogger. Likeable Blog.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Outgrow

MAY 21, 2020

Top 15 Content Marketing Agencies in Eastcoast, USA. Did you know that Content Marketing costs 62% less, yet generates over three times as many leads as outbound marketing? This explains why 90% of the organizations inculcate content in their marketing endeavors. Brafton is a full-service content marketing agency.

Advertising Agencies 52

Advertising Agencies Paid Search Agency iProspect Ad Agencies 52