Navigate the Channel

MAY 25, 2022

ER Marketing is excited to announce the hiring of Kerry Benson as the agency’s new sr. copywriter. Benson joins the agency from UMKC where she was the Associate Director of the Center for Excellence in Developmental Disabilities. Having Kerry join the agency is a tremendous opportunity for our clients as well as our team.

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Copywriting Advertising Agencies Paid Search Agency Press 65

nDash

DECEMBER 6, 2021

She is also founding partner of WWM, an elite content marketing and strategic communications firm. I love the opportunity it provides to work in a wide array of markets with different clients every day. Perfectionism and expertise in often little-understood market sectors (like ag, finance, construction, and even freight rail).

Copywriting 52

Copywriting Consulting Creativity Paid Search Agency 52

Sprout Social

JUNE 24, 2019

Two years ago, we launched our Agency Partner Program with the help of key agencies, our founding members. Here is a list of the agencies who helped found the program. Here is a list of the agencies who helped found the program. B Squared was also named Sprout’s 2018 Partner of the Year. Arcane Digital.

Advertising Agencies 69

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 69

Valasys

APRIL 19, 2024

Advertisement and marketing are among the top pieces of an effective business plan, which companies can only do within the modern-day competitive market. This is where the relevant experience for a suitable ads agency can add tremendous value. This article further explains the benefits of hiring an ads agency.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Ads 40

Martech

SEPTEMBER 9, 2022

We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. Now we’re going to dive into the last of our 6 Key Practices : Partnering. Partnering is about overlapping work.

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Planning Advertising Agencies Work Management Marketing Management 99

Heinz Marketing

MAY 23, 2022

By Clarissa Gunadharma , Marketing Intern at Heinz Marketing. In all honesty, when I read the list of company sponsors available to me through the University of Washington Sales Program , Heinz Marketing caught my eye because I wondered “How did the directors get in contact with my favorite condiment company?!”

Demand Generation Agencies 110

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 110

ClearVoice

SEPTEMBER 15, 2023

The Impact of Marketing Copywriters You might think that snagging a copywriter for your business is as easy as finding one whose rates match your budget. Your perfect copywriter must create compelling content that can turn your target audience into paying customers. Not so fast. Thankfully, we have you covered.

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ClearVoice

OCTOBER 26, 2020

Well, that was the goal… For any professional who has worked inside an agency, he or she has likely witnessed a similar power struggle between the art director and copywriters. In the last several years, this two-way relationship has expanded into a “triumvirate,” which now includes a marketing technologist.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Ad Agencies Creativity 59

Martech

MAY 9, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI CEO Sam Altman. This could have a radical impact on the structure of marketing departments and the daily work lives of marketers and lead to the rise of the marketing generalist.

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Unbounce

AUGUST 31, 2021

An AI copywriting tool able to generate content at the push of a button? Copywriters the world over shudder at the mere thought of it. But as this copywriter—who’s very much human—will tell you, there’s nothing to fear. Yeah, an AI copywriter can help with that. What is AI Copywriting? Will AI Replace Copywriters?

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Marketing AI Copywriting Landing Pages Work Management 145

Velocity Partners

JULY 20, 2023

And without fail, it reignites the debate over creative vs. performance marketing. While creatives like to romanticize a time when imagination ruled supreme, most ads today anxiously get straight to the facts, ma’am. Conceptually creative ads aren’t being coy. But today, ads need creative and strategy.

Creativity 62

Creativity Campaigns Advertising Agencies Copywriting 62

Scoop.it

JUNE 2, 2022

What could go wrong if you were not an effective copywriter? It’s not to say that only copywriters are responsible for those business results. It’s not to say that only copywriters are responsible for those business results. Marketers, SEO writers, advertisers, executives, managers — all take part too.

Copywriting 85

Copywriting Top of Funnel Conversion Work Management 85

BenchmarkONE

DECEMBER 9, 2021

Is your marketing agency prioritizing client campaigns at the expense of your own? If this sounds like your agency, you’re not alone. Many marketing agencies find it difficult to prioritize their own marketing, especially if it means taking time or resources away from paying work. It Expands Your Business.

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Advertising Agencies Paid Search Agency Ad Agencies Marketing Automation Services 84

Zoominfo

MARCH 12, 2018

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

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Advertising Agencies Advertisements Advertising Marketing AI 185

Hubspot

DECEMBER 21, 2020

Ask any marketer who's responsible for copywriting about their writing process, and you'll quickly find out that there's no specific process to follow. Copywriting demands creativity, inspiration, and hard work — and it can be difficult to find all three, day-in and day-out. 10 Copywriting Templates to Use in Marketing.

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Copywriting Template Work Management Marketing Management 101

Sharpspring

MARCH 21, 2022

As agencies, sometimes the work we’re best at for clients is the work we’re worst at doing for ourselves. When it comes to winning new clients, agencies often forget the importance of marketing ourselves. The quest for agencies to get new clients is a constant one. Improve Your Inbound Marketing.

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Advertising Agencies Paid Search Agency Ad Agencies Webinar Metrics 81

Outgrow

JANUARY 21, 2021

Top 15 Content Marketing Agencies in New Zealand. Did you know that 70% of people would love to know about a company from an article or blog post rather than traditional advertising? Hence, we bring to you the best content marketing agencies in New Zealand. WOODS Agency. Plato Creative.

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Anyword

MAY 8, 2024

At Anyword, our marketing team doesn’t just promote our AI writing platform; they use it to create content every day. Meet our Marketing Managers Cortney Swartwood and Hannah Mallard are central to Anyword’s marketing team, each with a unique focus. Let’s dive in.

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ClearVoice

AUGUST 14, 2023

Launched by John Deere in 1895, The Furrow, also known as the “Journal for the American Farmer,” is one of the earliest examples of content marketing. The Furrow is still going strong, and so is content marketing. When done right, content marketing can help companies achieve several business goals. But there’s a problem.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Marketing Agencies 2 Content Marketing 97

Valasys

JUNE 27, 2023

The launch was accompanied by a captivating advertising campaign led by Ryan Reynolds’s Maximum Effort, showcasing these products. These findings depict an industry facing mounting pressure, as outlined in LinkedIn’s first-ever B2B Marketing Benchmark study released on the same day.

Marketing AI 52

Marketing AI Budget Programs Advertising Agencies Linkedin 52

Integrated B2B

JULY 28, 2020

When I tell people I work as a copywriter, I’m usually faced with a blank look or a slight nod of the head, followed by the question, “So what do you do?” Truth be told, I didn’t even know what a copywriter was when I applied for the job! It also helps to know that in the marketing world, copy is another word for content.

Copywriting 52

Copywriting SME Paid Search Agency Storytelling 52

Marketing Insider Group

DECEMBER 13, 2022

Direct mail is one of the most classic and effective marketing tools nonprofits can leverage for fundraising. However, determining how it fits into your strategy can be quite a marketing challenge. By utilizing technology to support direct mail marketing campaigns, nonprofits are able to maximize their reach and increase their ROI.

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Planning Tips Paid Search Agency Advertising Agencies 200

Zoominfo

OCTOBER 22, 2019

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

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Advertising Agencies Advertisements Advertising Marketing AI 100

Bannerflow

APRIL 7, 2020

Celebrating the very best in display advertising, whether that is through the application of technology or impactful design. And after much deliberation, the winner of the best display advertising campaign of winter went to Swedish betting company ATG. So we asked for a hard drive from the agency that makes our larger film productions.

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Display Advertising Agencies Advertisements Advertising 92

accelerate agency

JANUARY 16, 2022

It’s also a lot harder to get creative with jargon like CRM and ERP (if you don’t know what they mean, don’t worry, that’s kind of the point). SaaS website copywriting needs to bring out features not typical to most product descriptions. Content marketing for SaaS needs to be tailored and specific. What is a SaaS copywriter?

Copywriting 52

Copywriting Marketing Websites Paid Search Agency Content 52

accelerate agency

JANUARY 16, 2022

It’s also a lot harder to get creative with jargon like CRM and ERP (if you don’t know what they mean, don’t worry, that’s kind of the point). SaaS website copywriting needs to bring out features not typical to most product descriptions. Content marketing for SaaS needs to be tailored and specific. What is a SaaS copywriter?

Copywriting 52

Copywriting Marketing Websites Paid Search Agency Content 52

SmartBrief - Marketing

AUGUST 14, 2023

As a lifelong agency guy, I have a profound bias about what activities and marketing disciplines are best outsourced. While it may seem surprising, it’s not that I believe that brands should outsource all marketing. Please keep my bias and your own limitations in mind as you read the following marketing channels.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Sprout Social

DECEMBER 6, 2018

Marketing and advertising have changed over the past decade or so. Television ads are muted; internet users can block advertising. And anyone who is willing to consider reading, watching, or listening to an online advertisement demands to be captured by a compelling and engaging ad or marketing campaign.

Copywriting 90

Copywriting Paid Search Agency Facebook Ads 90

Tomorrow People

FEBRUARY 6, 2018

Working with a content marketing agency isn’t all skinny jeans, free coffee and frolics. Writing a content marketing brief can bring out the villain in all of us. In our last blog, we looked at how clients can click with agencies during the kick-off phase. They get superhuman results out of their content agency.

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Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 149

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). We are here to educate the partners on best practices and what goes into social media management and strategy,” Dan said. It’s so much more than posting.

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Resources Enterprise Management Work Management Marketing Management 99

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. In these situations, AI is a brainstorming partner that never lacks suggestions.

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Marketing AI Content Marketing Enterprise Management Planning 90

Martech

FEBRUARY 8, 2023

I imagine that most marketers have been feeling the same since that fateful day when OpenAI released ChatGPT and we went from imagining what AI could do to seeing what it will do, to and for our profession. I don’t think it will replace us marketers, strategists, planners or creatives in the immediate future.

Marketing AI 100

Marketing AI Advertising Agencies Ethics Copywriting 100

Martech

SEPTEMBER 27, 2023

He knows firsthand how the widespread use of generative AI is changing marketing We talked with him about that, what this means for creators and why he thinks this makes artists more valuable than ever. So it’s like back in the day when I was a copywriter, I remember struggling sometimes to communicate my idea with my creative director.

Marketing AI 112

Marketing AI Copywriting Advertising Agencies Paid Search Agency 112

Integrated B2B

NOVEMBER 11, 2019

The purpose of the BBN Academy is to get to know other agency members, learn about BBN’s tools and resources, and apply those learnings. Each team was then asked to develop and present a creative Big Long Idea with both content and contact strategies, as well as suggestions to measure the success of their campaign. Peer recognition.

Creativity 70

Creativity Advertising Agencies Peer-to-peer Paid Search Agency 70

Onalytica B2B

SEPTEMBER 18, 2017

Doug Kessler – Creative Director, Co-Founder, Velocity Partners Ltd. Key Topics: Content Marketing, B2B Marketing, Tech Marketing, Copywriting, Creative, Agencies. HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING? Content can move markets. Location: London and NYC.

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Demand Generation Agencies Advertising Agencies Paid Search Agency Copywriting 198

Unbounce

JANUARY 13, 2022

But as we look back at the past year, it’s clear that we’re still trying to navigate these uncharted waters—especially folks marketing for small businesses. 7 Marketing Trends You Gotta Know About For Your 2022 Strategy. More privacy regulations are on the horizon—here’s how to pivot your paid advertising strategy.

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

The Point

JUNE 18, 2019

As a busy marketer, you know …” Well if I already know, why do I care? Don’t start your email with a litany of facts or a lengthy commentary on market trends. 7 Key Principles of #B2B Email Creative Click To Tweet. The post 7 Key Principles of B2B Email Creative appeared first on The Point. Grab the Reader Early.

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Creativity B2B Webinar Metrics Email Marketing 164