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The latest AI-powered martech products, platforms and additions

Martech

GoDaddy ’s Managed WordPress added AI to site building and customer relationship management features. The Hub by GoDaddy Pro uses generative AI to create client communications, provide business advice and troubleshoot website errors. Customers can now use AI-powered predictive analytics to maximize return on advertising spend.

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Is This the Year of Emotion for the Brand Bowl?

Convince & Convert

” In what many advertisers have liberally renamed the Brand Bowl, marketers showed a softer side with a more deft touch in their megawatt-exposure spots. Even GoDaddy, the venerated Party-Ejected Frat Boy of the advertising event somehow managed to only show a woman. Read the whole entry. »

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The Social Media Monitoring Metric We Need, But Can’t Get

Webbiquity

Social media monitoring tools continue to proliferate in number and advance in functionality. It’s admittedly a squishy measure, not likely to sit well with the social media ROI crowd; it will make your CEO’s eyes roll and your CFO blanch, but those who really get social media intrinsically know how crucial this is: karma.

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The Social Media Monitoring Metric We Need, But Can’t Get

Webbiquity

Social media monitoring tools continue to proliferate in number and advance in functionality. It’s admittedly a squishy measure, not likely to sit well with the social media ROI crowd; it will make your CEO’s eyes roll and your CFO blanch, but those who really get social media intrinsically know how crucial this is: karma.

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What Is B2B (Business-to-Business)?

ClearVoice

This will guide everything from how you package and bundle services, to which platforms you run paid advertising campaigns on, to how you tell stories about your brand. For example, Microsoft is one of a few major corporations to run primetime broadcast commercials advertising its small business services.

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Register a domain name for every event on your calendar

Biznology

When you include a domain or a URL in your advertisement, you either need to own that keyword phrase in Google search or you need to secure something much easier than bit.ly/1LIlaan Trysoci.com is much easier to remember and use than www.meetsoci.com/soci-social-media-marketing-platform. Nobody wants to key in a complicated URL.

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The Ultimate List of Marketing Conferences Through 2019

ClearVoice

Topics include marketing strategies in a globalized economy, cross-channel marketing, media, creative, data and attribution. The conference features deep dives in search and social media marketing education, including the best practices of mobile SEO, AdWords, marketing automation, content marketing and more. Cost: $299–$1249.