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Why Content Marketing Beats Advertising (Almost) Every Time

Marketing Insider Group

When it comes to driving value, content marketing beats advertising (almost) every time. These two areas aren’t always at odds. Content marketing has a consistently higher ROI than advertising. Before we start with the discussion, let’s define the two disciplines. Advertising is much different and comes in many forms.

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Display advertising CTRs and what these mean for your industry

Bannerflow

High click-through rates from your target market and a steady flow of conversions that leave your competitors in the dust. Of course, it’s a big leap from creating your display ads to achieving those all-important click-through rates and conversions. Average click-through rate (CTR) is a more tangible metric. .

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How To Optimize Your Landing Page For Better PPC

Unbounce

As you may have heard, Pay-Per-Click (PPC) is a competitive game. PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. But that doesn’t mean you can’t play too.

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What Is Mobile Ad Network? Benefits, Pricing Models, Types & Best Practices

Martech Advisor

With the rapid pace of digitalization, mobile advertising will only become more important for advertisers and marketers in the future. Kayla Matthews, explores the basics of mobile ad networks and the different platforms and best practices that the modern marketer can make use of to amplify their advertising.

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How to Create Irresistible Facebook Landing Pages (Examples)

Unbounce

Between checking out their best friend’s pictures from a tropical vacation and trying to untangle their Aunt Ida’s… uh, “unorthodox” political insights, they see your Facebook advertisement for gorgeous, handmade leather bags. So, your prospect clicks your ad with the intent to buy.

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100 Important PPC Statistics That Will Impact Your Search Ads

Atomic Reach

There is always debate among marketers what the effective uses of a marketing budget are. But, one thing almost all of them agree on is that even though pay-per-click (PPC) ads have been around for some time, they are still one of the most effective forms of advertising. Why Your Business Needs To Be Using PPC.

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Native Header Bidding: New Opportunities to Engage Customers with Outbrain

Outbrain

Outbrain’s goal is to deliver a powerful advertising solution for the open web where advertisers and marketers like you can reach and engage billions of customers around the world with ease. This allows the publisher to auction an ad slot to a wide variety of demand partners at once, maximizing revenue from more advertisers.