B2B vs. B2C: How Content Marketing Changes by Target Audience
SEPTEMBER 7, 2015
When discussing content marketing, industry insiders tend to speak more to the experiences of B2C companies that are targeting consumers directly. Neither will making sure Volvo ads appear concurrently on the buyer’s smartphone, desktop web browser, TV, and trade magazine. Below are a few ways in which B2B and B2C marketing differs. Intent. Messaging. Channel. Format.
#B2Bchat—B2C vs. B2B Marketing: Do the Differences Really Matter.
MAY 12, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter #B2Bchat—B2C vs. B2B Marketing: Do the Differences Really Matter? In this week’s #B2BChat, we will share ideas and thoughts about B2C vs. B2B marketing.
The Single Most Important Element for Increasing B2B Lead Gen and Sales
OCTOBER 4, 2016
spate of articles recently have expounded on the “consumerization” of all things business: the consumerization of sales, of IT, and of business-to-business (B2B) marketing most prominently. McKinsey’s David Edelman has referred to the consumerization of B2B marketing and sales as a “massive disruption” on the horizon. slow response creates friction.
79 Remarkable Social Media Marketing Facts and Statistics for 2012
AUGUST 18, 2012
Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success. BtoB Magazine ). 3. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook. Social Media B2B ). 6.
Why Content Marketing Makes Advertising Unnecessary for Media Companies
Content Marketing Today
JULY 17, 2012
Although they are in the advertising business, media companies do very little advertising for their print and online publications. But for the vast majority of B2B and B2C media companies, truly insignificant sums are spent on advertising. Why they don’t need to advertise. Any outbound marketing that we did, was done in the pages of our magazine.
45 Phenomenal Email and Mobile Marketing Stats
FEBRUARY 9, 2016
Email remains the most effective digital marketing tool for both B2B and B2C marketers. It’s also the most effective digital tactic in B2B marketing, with nearly a third of B2B marketers saying it has the biggest impact on revenue. For B2C emails, personalized subject lines increase the open rate by 41%, and lead to higher transaction rates and revenue per email.
20 Tremendous Digital Marketing Stats and Facts
FEBRUARY 2, 2016
Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But likely the most significant finding from recent research (see below) is this: the average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) Yet marketers continue to spend heavily on online advertising. Digital Advertising Stats.
B2B Marketing Stats from HubSpot’s Marketing Data Box
MAY 16, 2011
While there is some excellent information here, the wide range of topics covered (B2B, B2C, consumer demographics, TV, online, mobile, print…) ensures that while almost every marketer will find some information of value in the report, each reader will also have to sift through a bunch of figures and charts they don’t give a flying rat’s tail about in order to find those nuggets.
This Week in Content Marketing: Facebook Slowly Eats Media Companies for Lunch
JULY 2, 2016
In this week’s episode, Joe and Robert discuss how Facebook has cleverly tweaked native advertising to benefit its users and give brands greater insights into ad performance, but it may represent a death blow to some publishers. In other news, native advertising is booming, but brands and publishers still aren’t very strategic in their use of it. This week’s show.
This Week in Content Marketing: Content Marketing Strikes Back
DECEMBER 19, 2015
In this special Star Wars-themed episode, Robert and I discuss what will happen to Airbnb’s stillborn Pineapple magazine and what marketers can learn from its challenges. Ad blocking is forcing publishers to ask hard questions about the role of the user experience in digital advertising; we offer our predictions on how this war for the hearts and minds of consumers will play out.
Should your business be vlogging? Can it fit into your B2B marketing strategy?
Earnest about B2B
DECEMBER 16, 2014
The Sunday Times magazine recently made a bold statement: ‘ if you haven’t heard of Alfie Deyes, then you are old. Alfie’s audience size dwarfs today’s popular magazine readership. But, should we feel any differently in the way that we approach our B2B marketing strategies? And why, when it comes to vlogging, are B2B marketers still yet to take the leap? Simple’.
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
B2b vendors? The least popular major networks are Flickr, Tumblr and StumbleUpon. ( B2B Infographics ). Social media…to engage or to advertise? 70% of brand marketers (and 60% of agency professionals) view social media advertising as more valuable for building brand awareness than for driving direct response. B2B Marketing Statistics and Facts. TECHi ).
Social Media and Ethics: An Interview with B2B Editor Maureen Alley
MARCH 11, 2011
In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. Another is Maureen Alley, the editor of Cygnus’s Residential Design + Build (RD+B) magazine. But I use my @MaureenEditor account as the face of the magazine. Do you manage a social media account for your magazine? It’s very fluid.
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
How does social media use differ in B2B vs. B2C companies? Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. ( B2B Marketing Insider ). B2B Social Media Marketing Stats and Facts. Wrong.
6 lessons on how NOT to market to customers
JULY 22, 2011
All of which is a lead-in to this week’s entry, which is what we as B2B marketers can learn from health-care marketing. Many of us in B2B can be proud of how we educate our customers and prospects on the business issues they face—from current regulatory changes to future “sea changes.” We help ease them into the idea that they need our services and solutions to solve these problems so that the experience of spending all that money feels a little less like stepping off a cliff. Unfortunately, this one does often ring true in B2B, at least in my experience in consulting.
8 Rules For Running Online Display Ads
It's All About Revenue
JULY 26, 2011
Buy audience, not advertising. You’re not buying advertising, you’re buying an audience,” says Kunz. Remember: your audience isn’t browsing the web in hopes that they’ll run across your advertising. You might place an ad on an online aviation magazine. Have you launched an online display advertising campaign? The key here is mapping out your goals ahead of time.
34 Compelling Content Marketing Stats and Facts
JUNE 16, 2015
In-person events are still the most effective channel for B2B marketers. 93% of B2B marketers are using content marketing. 42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. The most effective content marketing tactics according to B2B marketers are: – In-person events (70%). TopRank ). 2.
The 4th Reason for Content Marketing: A Profit Center
JULY 27, 2016
Another example of this is Kraft’s Food & Family magazine and online recipes database program. Print and digital magazine thinkMoney is produced by TD Ameritrade for active customers who trade sometimes hundreds of times a day. In the early days, the program was under ongoing review to determine whether it was worth spending money on the magazine. Goal of sales or win.
36 (of the) Best Facebook Guides, Stats and Rants of 2010
JANUARY 10, 2011
Founder Mark Zuckerberg was TIME magazine’s person of the year , was interviewed on 60 Minutes simultaneously with new features being rolled out on the platform, and had a movie made about him and Facebook’s beginnings. Ways for B2B Companies to Engage on Facebook by Social Media B2B. Facebook Advertising Tricks for B2B Marketers by Buzz Marketing for Technology.
How Content Marketing Teams Are Evolving in 2016
OCTOBER 6, 2016
Similarly, Capital One launched the Spark Business IQ digital magazine to share articles, white papers, and other small-business resources and stories, including “ The Resilience Series ,” which celebrates entrepreneurs. From the newsroom, Marriott has created a successful TV show, The Navigator Live ; award-winning short films, such as Two Bellmen ; and an online magazine.
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. Internet advertising will make up 25% of the entire ad market in 2015. Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. B2B content matters. Forbes ). 6.
B2B Marketers Have Little Social Media Engagement
NOVEMBER 8, 2010
Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse. In contrast, a combined 44% of B2C marketers have only a basic social media presence (26%) or are not actively engaged (18%).
See What Content Marketing Success Truly Looks Like
SEPTEMBER 9, 2016
If you are among the 55% of B2B and 58% of B2C marketers who reported that they lack clarity on what successful content marketing should look like in their organizations, you might find it helpful to take a look at what our Project of the Year finalists were able to accomplish: Sainsbury’s magazine. The effort increased Lenovo’s average B2B lead value by 63%.
HOW TO: Grow your Facebook Page by 17% in 1 week!
Buzz Marketing for Technology
JANUARY 6, 2011
But he also offered to have Michael Ellis from his team to help me create the welcome tab complete with an offer of a FREE chapter of the new book Facebook Advertising for Dummies. know I know these are B2C examples but you know some savvy B2B marketers are thinking about how to implement a reveal tab too! Will Facebook replace your B2B Marketing email system?
No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?
OCTOBER 19, 2015
Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 The magazine’s digital presence had averaged about 1.8 billion by 2017.
Content is King in B2B Marketing, but Customers are the Power Behind the Throne
B2B Ideas @ Work
OCTOBER 21, 2011
Most marketers, especially those in B2B, understand the importance of customer relationship management. All of this automation creates the opportunity to lower the silos between marketing and sales, but your plans will be built on a weak foundation if you don’t have a company-wide culture centered on your customers. I was recently interviewed by Lorrie Bryan , managing editor of CANVAS Magazine , for an article she was writing entitled “Saving Face: Tips for Customer-Centric Customer Facing.” Download advanced content from our B2B Marketing Idea Series
Earned Media: What It Is & Why You Want More of It
NOVEMBER 10, 2015
No doubt you’ve mastered the owned and paid parts; you’ve got a website brimming with useful content and you’re smart and strategic about your advertising dollars. As consumers increasingly ignore traditional advertising and spend more time researching purchases online, earned media is the most trusted and credible form of content for a brand. We’ll tackle that last part in a minute.
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
How are B2B marketers using social media differently from their B2C counterparts? ” B2B Marketing Research and Statistics. 10 informative B2B marketing infographics by Econsultancy. B2B Marketing [r]Evolution (Content Marketing) by PropelGrowth on YouTube. 92% of B2B buyers use online resources to research products and services. hours to 6.3 hours.
Recipes for Great Viral B2B Videos [#B2Bchat]
JULY 21, 2010
Anol is one of the leading B2B marketers in Asia and serves as the CEO of GetIT in Singapore. Anol takes Kent’s place who plans to be joining us frequently each Thursday, but has stepped away to focus on other exciting endeavors like, Social Media Marketing (SMM) Magazine. B2C businesses have exploited this for several years now and reaped mostly positive results.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
” Or that49% of B2B journalists write blogs, and 84% are on Twiter? 16 social media statistics that might surprise you by Communications Conversations Arik Hanson lists social media stats from various sources showing that 75% of brand ‘Likes’ on Facebook come from advertisements. That sounded low to me, so I checked some of the B2B technology client sites I manage.
3 Great B2B Uses of QR Codes
OCTOBER 3, 2011
While most businesses commonly see them as a B2C tool, they can it fact be very useful for B2B in teractions , too. In B2B, anything that can be made easier or more efficient is helpful. 3. In Print Advertising. When people see advertisements in newspapers, magazines, or signage, they often ignore them. At Conferences & Events. On Business Cards.
Theory, Sex & B2B Marketing
B2B Ideas @ Work
AUGUST 16, 2010
As both a B2B Marketer and Behavioral Scientist, I am constantly examining individuals’ buying behavior in order to determine what motivates them to make purchasing decisions. Though the case study was directly related to B2C, there were some definite nuggets that could be carried over to the B2B industry. Third, read trade magazines. How do we do this?
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her integrated marketing and communications organization is responsible for positioning Cisco’s growth strategy and cultivating opportunities in new and existing markets through market and customer insight, corporate positioning, branding, and advertising. That will be our top focus for next year. kishau.
Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies
JUNE 22, 2009
presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. A few people were so incensed they contacted me to say I was talking nonsense. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. Over 45 breezy pages of good, solid advice about thought leadership and content marketing for B2B marketers like you. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. Come and get it!
Twitter Adds Brand Pages. The Brand Pages War Gets Bigger.
It's All About Revenue
DECEMBER 8, 2011
Twitter’s Chief Revenue Officer, Adam Bain, told Advertising Age that brand pages on Twitter were a frequent request of CMOs. It doesn’t appear that Twitter brand pages are open to everyone yet, but they are starting the program with a mix of B2C and B2B brands including American Express, Best Buy, Dell, Intel, Subway, H-P, to name a few. Twitter is a must-use channel for many B2B marketers. According to a study by BtoB magazine , it ranks behind LinkedIn and Facebook as a favorite social media channel, with 67% of b2b marketers using the platform.
88 Expert Content Marketing Posts Worth Another Read
JANUARY 5, 2016
The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now. Things B2B Buyers Want Your Content To Do by Content Marketing Institute. by Social Media B2B.
iBeacon: The Future of Content Marketing?
Earnest about B2B
FEBRUARY 17, 2014
Think the Minority Report view of personalised advertising finally made possible. Customers at Bar Kick in London can now spend their time between games of table football poring over the digital editions of two magazines in the Newstand app of their phone – delivered free of charge via iBeacon. “It’s not for me, I’m in B2B.” It was easy to miss.
The Power of Visual Storytelling: 15 Stunning Examples to Inspire You
MAY 11, 2016
Before the days of neon lights and marquee signs, business owners had to get creative when it came to advertising their establishments. And with a largely illiterate population, pictorial signs were the only logical advertising choice. Below you'll find 15 of the very best examples of visual storytelling from B2C, B2B, crowdfunding, and SaaS. They had to get artistic.
Beyond Marketing Automation: Building a Complete Marketing Infrastructure
Customer Experience Matrix
DECEMBER 21, 2011
But B2B marketing automation products are largely limited to data they generate internally or import from CRM. The B2C marketing automation systems can usually attach to any data structure but rely on some other system to create it. You might think that Empathy Logic isn’t needed because a marketing automation system is supposed to build that integrated database.
The fastest route to success requires lateral thinking.
JANUARY 25, 2016
Most of us understand that the world of marketing has changed—B2B has gone digital. For most companies, it likely started with marketing automation software, a website makeover, Search Engine Optimization, Pay-per-click advertising, and Customer Relationship Management software. And it was Marketing's job to create awareness with one-to-many mediums like trade shows and advertising.