All of which is a lead-in to this week’s entry, which is what we as B2B marketers can learn from health-care marketing. Many of us in B2B can be proud of how we educate our customers and prospects on the business issues they face—from current regulatory changes to future “sea changes.” Unfortunately, this one does often ring true in B2B, at least in my experience in consulting. In both B2B and B2C, we’re getting better about throwing unhappy customers a bone. In B2B we pride ourselves on knowing our audience. think we do this pretty well in B2B. MORE >>

Why should B2B Companies opt for Social Media Marketing. Today most B2B companies are decreasing their offline marketing dollars and spending it online online. recent survey by B2B Magazine revealed that over 48% of those surveyed were increasing their online marketing spend. In the same study it was shared that of 69% of B2B buyers use social networks “primarily for business networking and development.&#. At a minimum B2B businesses should at least be involved in communities and social network where their customers are present. Wonder why? MORE >>

While there is some excellent information here, the wide range of topics covered (B2B, B2C, consumer demographics, TV, online, mobile, print…) ensures that while almost every marketer will find some information of value in the report, each reader will also have to sift through a bunch of figures and charts they don’t give a flying rat’s tail about in order to find those nuggets. Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. Content aggregation ?). Email is the #2 priority. MORE >>

In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. Another is Maureen Alley, the editor of Cygnus’s Residential Design + Build (RD+B) magazine. But I use my @MaureenEditor account as the face of the magazine. Do you manage a social media account for your magazine? m also careful so it doesn’t look like I’m promoting advertisers/manufacturers. Our readers need good reporters—even in B2B. And I would argue that B2B is easily becoming B2C. Absolutely. MORE >>

Founder Mark Zuckerberg was TIME magazine’s person of the year , was interviewed on 60 Minutes simultaneously with new features being rolled out on the platform, and had a movie made about him and Facebook’s beginnings. And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach. As A.J. MORE >>