Biznology

AUGUST 6, 2015

For us B2B marketers, the world is changing about as fast as we can stand. The sales function has traditionally held the primary B2B revenue responsibility, leaving marketers with a history of frustration at their exclusion from a seat at the senior executive table. Where does this all come from? B2C provides the inspiration.

B2B Marketing 80

B2B Marketing B2B Marketing Management Paid Search Agency 80

markempa

JULY 16, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. All leads are not created equal.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

Paul Gillin

JUNE 29, 2011

A couple of notable B2B efforts have caught my eye recently that I wanted to share. I wrote in B-to-B magazine early this year about a Make magazine-like video series they started last fall that appeals to engineers’ passion for tinkering as well as for fun. It respects its audience.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

markempa

JUNE 28, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

Paul Gillin

MAY 25, 2010

I was privileged to moderate the BtoB magazine Social Media Awards Breakfast in New York this week. Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions.

BtoB 50

BtoB B2B B to B Blogger 50

Webbiquity

APRIL 14, 2010

15 Essential Checks Before Launching Your Website by Smashing Magazine. 10 Great B-to-B Sites by BtoB Magazine. Rae Hoffman provides step-by-step instructions for creating a custom 404 error page in the WordPress Thesis template, and includes a link to 100 awesome and creative 404 error pages for inspiration.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Biznology

JANUARY 6, 2016

With a tip of the hat to Barbara Walters , I’d like to introduce ten fascinating people who have brought new ideas and admirable energy to the B2B marketing world this year. This round-up represents only a small sample of the fresh thinking that drives the upward march of B2B “modern marketing.” You inspire the rest of us, Jim.

B2B Marketing 48

B2B Marketing PointClear Work Management B2B 48

MLT Creative

OCTOBER 28, 2010

I like to see a good idea keep getting better, and The B2B Twitterer of the Year Awards are a great example. I’m nominating and voting for many of the B2B marketing “braniacs & maniacs” I follow, and I think it’s a great way to say, “Thanks for the helpful tweets.". Great question.

Twitter 40

Twitter Advertising Agencies B2B Marketing B to B 40

MLT Creative

APRIL 25, 2011

The meeting was lead by the magazine’s managing editor, Chris Main, and associate publisher, Mike Mackenzie – both from Kelby Media Group, Inc. After reflecting on it the past few weeks, I think there are some great takeaways from this that every B2B firm should consider.

B2B 40

B2B B to B Advertising Agencies Focus Group 40

The ROI Guy

JUNE 3, 2010

A SiriusDecisions survey recently examined which b-to-b sources are trusted most by buyers during the buying lifecycle, and the results indicate not surprisingly that Industry Analysts and Peers are the most influential and trusted sources of information. of respondents) and peers (28.7%).

Peer-to-peer 40

Peer-to-peer B to B Vendors Marketing Proposals 40

Marketing Insider Group

MAY 19, 2015

What’s the difference between B to B and B to C Content Marketing? The obvious difference is in the amount of complexity and information required and people involved in B2B. RedBulletin is a publication worthy or even better than any publisher magazine. There is no difference really. We’re all people.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning Content Marketing 100

MLT Creative

MAY 25, 2010

In fact, after handing the clerk his cricket tube - as was the custom when getting that kind of bait - the response he got was a dismissive wave of the hand from behind a magazine, as well as a muttered "Crickets self-serve." And in B2B sales, that is certainly far better than just the chirping of crickets. What can be done?

CRM 40

CRM Advertising Agencies B to B BtoB 40

MLT Creative

APRIL 17, 2012

A prospective B2B client is considering a name change for their business. Billy Mitchell is the president and senior creative director of Atlanta-based B2B marketing firm MLT Creative. There are many factors to consider and I was asked by the CMO to share any immediate ideas I had on the subject. 1) Does It Stick? 2) Short Is Sweet.

B2B Thought Leadership 40

B2B Thought Leadership Brand Identity Branding B to B 40

Adobe Experience Cloud Blog

DECEMBER 6, 2009

For the next post in our series of B2B marketing thought leader interviews , we interviewed Matthew Schwartz, an independent journalist with more than 20 years’ experience working in the media, who is currently a contributing a writer at Crain’s BtoB and BtoB’s Media Business magazines. social selling.

Business Blogging 48

Business Blogging Zoominfo B to B Enterprise Management 48

MLT Creative

OCTOBER 21, 2011

Most marketers, especially those in B2B, understand the importance of customer relationship management. I was recently interviewed by Lorrie Bryan , managing editor of CANVAS Magazine , for an article she was writing entitled “Saving Face: Tips for Customer-Centric Customer Facing.”

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Social media use soars among b-to-b marketers. Magazine Ad Pages Decline. Few b-to-b firms are signing up for Super Bowl XLIII advertising. Twitter announces an API to help control, standardize and mainstream retweeting. Google improves Google Reader. July 2009 Online Marketing News. Microsoft now powers Yahoo!

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

B2B Digital Marketer

OCTOBER 5, 2020

B2B Digital Marketing Has Never Been Easier. B2B Digital Marketing started as early as the internet boom in 1990’s. In this episode of the B2B Digital Marketer Podcast , Paul Slack shares 20+ years of his experience and helps us figure out how to leverage this new medium to its fullest. 15:15 – The B2B buying cycle.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

B2B Digital Marketer

MARCH 18, 2021

Jim Rembach (00:00): Hey B2B DM gang. And so he was actually on my podcast a couple of times, the fast leader show, which I have run for so many years, and now I get to bring him on the B2B digital marketer podcast. We all need to be asking in B2B. And you can even go to B2B, dm.com and do a search for, uh, assessment.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

The ROI Guy

NOVEMBER 29, 2010

Extending this trend over the next five years means that sales may be completely bypassed in some B2B markets, and certainly will be shaped differently by this trend in all markets. Evidence of this shift can be found in IDC’s 2010 Customer Experience Survey.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Biznology

SEPTEMBER 24, 2014

In our fast-changing marketing world, a smart B2B practitioner keeps up to date by learning from thought leaders. While this used to mean reading business books and magazines, today it means blogs. And there is no dearth of blogs on B2B marketing. B2B Lead Roundtable Blog, by Brian Carroll, with additional contributors.

PointClear 80

PointClear B2B Marketing B to B B2B 80

Biznology

OCTOBER 28, 2013

But, as Joe points out early in the book, marketers have used content for centuries, in the form of custom publishing, like The Furrow , a print magazine for farmers published by John Deere since 1895. In fact, he commissioned me to write a piece of content for Penton, on B2B retention marketing techniques.

Education 80

Education B2B Marketing B to B Content Marketing 80

Biznology

APRIL 9, 2014

This fast-paced session introduces the top techniques for B2B lead generation today, from calculating the right number of leads required and setting qualification criteria, to managing lead tracking and reporting. The single best offer strategy in B2B marketing today; plus other offers that motivate action.

Lead Generation 80

Lead Generation Sales Leads Sales Qualified Leads Lead Ranking 80

B2B Digital Marketer

AUGUST 31, 2020

With the world at the current state it’s in, finding leads and standing out in LinkedIn has become vital and a real challenge for B2B companies. David has been a featured guest on nationally syndicated radio, The Profits Over Wages Podcast, The Liz Show, TBN, WGN, CLTV, PBS, The Strausburg Report, N’Digo Magazine and more.

Linkedin 52

Linkedin Marketing & Strategy Ideal Customer Profiles B2B Sales 52

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. Defining ROI.

ROI 50

ROI Paid Content Social Marketing Webcast 50

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. B2B Voices , September 1, 2010 Image via CrunchBase.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

B2B Memes

OCTOBER 21, 2011

Writing this week in Folio: , Matt Kinsman asks “Why Do Consumer Stars So Often Fail to Shine in B-to-B?” Was the problem that you can’t mix consumer and B2B models, or the probability that both approaches are doomed? Are the differences between B2B and consumer media even relevant any longer? Now it seems merely quaint.

B to B 100

B to B Media B2B Ethics 100

The ROI Guy

SEPTEMBER 28, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tuesday, September 28, 2010 Do White Papers Still Engage?

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

AUGUST 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Here are the top six benefits: 1.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40