Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers.

Paid Search Agency 85

Paid Search Agency Ads Campaigns Cable 85

Porch Group Media

OCTOBER 4, 2022

*This content has been adapted from our full-length Movers and Shakers podcast you can find here. Just a few months ago, I read in a Forbes article that the Apple privacy changes slashed the average mobile advertisers ROI by 40%. This is a big topic with big implications for advertising companies and marketers alike.

Privacy 52

Privacy Spending First-Mover Advantage ROI 52

SmartBrief - Marketing

FEBRUARY 8, 2024

Digital out-of-home advertising has expanded rapidly over the past few years, advancing from traditional billboards to dynamic digital displays that captivate passersby with vibrant, interactive content. By seamlessly blending with online and mobile platforms, DOOH is becoming a primary component of unified marketing.

Marketing AI 80

Marketing AI Allocation Mobile Advertising Paid Search Agency 80

Launch Marketing

JUNE 28, 2023

Pay-per-click (PPC) marketing is an advertising model where advertisers pay a fee each time a user clicks one of their ads. Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. What is your monthly budget?

Paid Content 113

Paid Content PPC Optimization B2B Marketing 113

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing allows you to build relationships that enhances brand trust.

Paid Content 162

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 162

KEO Marketing

NOVEMBER 6, 2015

Purchasing digital ads is one thing, but ensuring your audience actually views those ads is quite another. According to one recent study, the digital advertising industry loses $10 billion each year to unseen or improperly viewed ads. Optimize ads for mobile. Position ads above the fold. Go vertical.

Advertising Agencies 48

Advertising Agencies Advertising ROI Paid Search Agency Advertisements 48

Zoominfo

MARCH 12, 2018

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. digital display ad dollars will flow through automated means. programmatic display ad spending reached an estimated $32.56 Keep reading.

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

illumin

OCTOBER 13, 2023

Before exploring programmatic audio advertising, it is essential to understand the foundational principles. Programmatic advertising has had a significant impact on the world of digital marketing over the past two decades. What is audio advertising? billion by 2027.

Advertisements 52

Advertisements Advertising Mobile Advertising Budget Programs 52

Metadata

DECEMBER 1, 2023

Let’s take a moment to chat about something we’ve been candid about – almost everything, except that one family member we avoid talking about at reunions: display advertising. Well, let’s just say display ads haven’t been the star player in our marketing game. Why the hush-hush? Are they hiding?

Display 52

Display Advertising Agencies Advertisements Advertising 52

Digilant

OCTOBER 16, 2023

Few tools of the digital age date as far back as display ads, with perhaps the exception of the internet itself. But that’s not to say that the state of display ads, and even the ads themselves, haven’t continued to evolve right alongside the rest of the online and mobile ecosystems. What Is Display Advertising?

Display 59

Display Advertising Agencies Advertisements Advertising 59

SmartBug Media

JUNE 12, 2023

As a business owner or marketer, you know that paid search advertising has the power to drive targeted traffic to your website. In this blog post, we will explore the key steps and best practices for creating an effective paid search strategy that maximizes your ROI and helps you achieve your business goals.

Cost Per Click 98

Cost Per Click Lead Scoring Lead Ranking Marketing & Strategy 98

Huptech Web

DECEMBER 14, 2023

Table Of Contents Introduction Why do Top Brands Consider Statistics to be an Important Aspect? Mobile Marketing 61% of website visitors won’t return to a website that isn’t mobile friendly Mobile advertising spending will reach nearly $413 billion by 2024 (Statista) 31% of retail spending was made on mobile devices in the U.S.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

QuanticMind

SEPTEMBER 21, 2018

PPC advertising, when managed well, can be one of the most cost-effective tools for reaching your audience. For one, it’s hugely scalable, allowing businesses with budgets ranging from under $100 to tens of thousands of dollars to put their ads in front of qualified audiences. Create custom landing pages for your ads.

Advertising ROI 40

Advertising ROI PPC ROI Advertisements 40

Hubspot

APRIL 13, 2021

In the beginning of my marketing career, I remember being confused that I was tasked with writing ads or creating ad materials. I wasn't aware that advertising and marketing work together and aren't mutually exclusive. In fact, marketing and advertising have a lot in common.

Paid Content 99

Paid Content Acquisitions Advertisements Advertising 99

Navigate the Channel

JUNE 2, 2023

In addition to building site navigation that organically and easily leads users to click through, engage with content and make inquires once they get to your website, your marketing efforts should include strategies to drive qualified traffic to it. To start, we’re going to assume your website has a robust mobile version.

Paid Content 65

Paid Content Traffic Paid Search Agency Marketing Websites 65

Top Rank Marketing

AUGUST 4, 2023

B2B media market is expected to see 4.7 percent growth during 2023, totaling some $85.04 billion — a figure that would top pre-pandemic marks — with expectations to reach $91.19 Insider Intelligence How the Pandemic Changed Marketing Channels A mere 6.7

B2B Marketing 98

B2B Marketing Budget Programs ROI B2B 98

Marketing Insider Group

NOVEMBER 9, 2020

And we have found that most small to midsize organizations can do all that and more by focusing on content marketing. In looking across our clients and some of most successful brands doing content marketing today, we have found that number is around $8,000 a month. We also help our clients deliver 7x in return for every dollar spent.

Marketing Budget 286

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 286

Martech

DECEMBER 4, 2023

Embracing the role of content in the upper funnel When considering the upper funnel, focus on quality content. A strategic content approach helps build lasting connections with your audience. However, a significant portion of B2B content is dull and uninspiring, and fails to speak to the audience as real humans.

B2B Marketing 108

B2B Marketing Trends B2B Planning 108

Zoominfo

OCTOBER 22, 2019

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. digital display ad dollars will flow through automated means. programmatic display ad spending reached an estimated $32.56 Keep reading.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Marketing AI 100

Stevens & Tate

JUNE 16, 2023

Advertising is an integral ingredient of building a successful business. You must devise creative advertising strategies if you want your customers to choose your products or services over the competitors’ While there are many ways to advertise, your chosen strategy must fit your brand objectives.

Advertising Agencies 69

Advertising Agencies Advertisements Advertising Marketing & Strategy 69

Bannerflow

SEPTEMBER 7, 2020

Unlike many industries, iGaming is ahead of the curve in reaching audiences via display advertising. However, not all iGaming brands are alike and many are failing to realise a greater return on vestment from their display campaigns. Why is knowing iGaming display advertising trends so important?

Display 88

Display Advertisements Advertising Trends 88

Stevens & Tate

APRIL 18, 2024

These campaigns help build a rapport by providing consistent, valuable content that assists families in making informed decisions about senior care options. Additionally, these tools provide analytics that measure engagement rates, helping communities adjust their content strategy to better meet the needs and interests of their audience.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Marketing Insider Group

JULY 14, 2020

Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. Digital, social, and mobile technology would seem immature in most situations. There’s no return on investment (ROI) with these vanity projects. And do customers remember the ads?

Paid Content 285

Paid Content Ad Frequency Paid Search Agency Marketing Budget 285

ClickZ

JANUARY 15, 2021

With a cloud-based, data-driven, and AI-powered platform, Jivox delivers personalized digital advertising and marketing experiences at scale; engaging consumers with the right message in real-time and across all channels. Jivox has been recognized by Forrester as a leader in creative advertising technologies.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

Valasys

DECEMBER 11, 2023

In this article, we will explore a host of different avenues where digital marketers are eager to invest their money in 2023. From content marketing and social media to data-driven insights and automation, the list is rather diverse and will find endorsement from any e-commerce SEO agency out there!

Allocation 40

Allocation Advertising Agencies Mobile Advertising Marketing Automation Services 40

Hubspot

NOVEMBER 30, 2016

One way to do just that is to create optimized Facebook Ads targeted at the right audience. Optimized ads can help you spend your PPC budget wisely and see a positive return on your investment. So, what does optimized Facebook advertising actually look like? 4 Components of Successful Facebook Ads.

Facebook 101

Facebook Paid Search Agency Work Management Ads 101

Bannerflow

JANUARY 21, 2021

These are the best display advertising campaigns of 2020. And yes, while there may be many reasons 2020 was a year to forget – it did still produce many remarkable display ads. At Bannerflow we are proud that for many of our customers our advertising platform was up to the task when it mattered most. Winter 2020: ATG.

Display 98

Display Advertisements Advertising Campaigns 98

Huptech Web

JANUARY 13, 2023

Table Of Contents. Google Ads Stats. Search Ads Stats. Mobile Ads Stats. Social Media Ads Stats. Instagram Ad Statistics. Facebook ad statistics. Twitter ad statistics. Snapchat Ad Stats. LinkedIn Ad Stats. TikTok Ad Stats. Google Ads Stats. Search Ads Stats.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

Bannerflow

MAY 22, 2023

Connected TV or CTV as it is commonly referred to is the the integration of internet-connected features into traditional television sets which give users access to a variety of online content and services without having to leave their own homes. The Benefits of CTV – What is in it for advertisers?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Television marketing 52

Valasys

FEBRUARY 22, 2024

It comes in shapes and sizes such as customer relationship management systems, content management platforms and various analytics and reporting tools. Likewise through advertising platforms businesses can customize ads for customers based on their preferences and geographical location.

Traffic 40

Traffic Marketing & Strategy Business Mobile Advertising 40

Only B2B

MARCH 10, 2022

When High-Speed Training produced an in-depth study for hospitality buyers, they witnessed a huge return on investment. Before making a purchase, B2B buyers are exposed to an average of 13 pieces of content. Information on a vendor’s website, in-depth reports, and third-party reviews are all examples of content.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Valasys

JUNE 18, 2019

The technology operates on a geographical radii-based targeting, wherein any mobile user, who has opted-in & provided his content to be targeted for marketing, can be tracked, & based on their interest areas personalized ad-campaigns can be used to target them.

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

Go Beyond SEO

SEPTEMBER 24, 2020

Here are the top buying journeys by which consumers are looking for goods and services: Mobile Devices & Smartphones. 51% of smartphone users have found a new company or product when searching on mobile. 85% of internet searches are conducted on the mobile phone. Video Advertisements. We’ve done the dirty work….

Paid Content 122

Paid Content SEO Paid Search Agency Mobile Advertising 122

Hubspot

APRIL 28, 2017

The tricky part will be figuring out where your audience wants to hear from you most, and where to best spend your time and resources producing and promoting content. With almost no mention of Facebook Instant Articles, publishers, or Pages, it's clear that Facebook is doubling down on high-tech visual content. We're here to help.

Social Media 78

Social Media Facebook Paid Search Agency Marketing AI 78

DAGMAR Marketing

JUNE 23, 2021

The ultimate goal of SEO is to develop consistent content that is both relevant and highly discoverable to establish your website as an authority in your industry. It also looks at whether a web page is mobile-friendly, includes Core Web Vitals , has a fast loading time, schema markup (structured data), and SSL. Technical SEO.

PPC 95

PPC SEO Best Practices Lead Scoring 95

Sprout Social

APRIL 27, 2022

Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. Link retargeting: lets you add retargeting pixels to links and expand your custom audience profile so that you can serve ads to them later. Create mobile-deep links. The 8 best URL shorteners for engagement and tracking.

Best Practices 103

Best Practices Deep Linking Enterprise Management Domain 103

Unbounce

JANUARY 13, 2022

More privacy regulations are on the horizon—here’s how to pivot your paid advertising strategy. And this isn’t the only privacy factor adding friction to your marketing. In this post , you’ll find five advertising hacks to help you tackle privacy restrictions. Here’s how we’ll use ‘em in 2022. Image courtesy of Apple.

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144