KoMarketing Associates

JULY 2, 2020

It gives marketers room to create more engaging, more distinctive creative… and that usually translates into better return on ad spend. And honestly, a lot of the marketers who are advertising are paying to promote ad creative that is just unnecessarily bland. A great deal of B2B marketers do use LinkedIn ads, for sure.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Digilant

JANUARY 17, 2024

In the last installment of our 2024 Partner Predictions series, we met with Crissie Perez, Head of South, Midwest, and West Emerging Sales, at Samsung Ads to discuss her predictions for CTV advertising in 2024 and beyond. Thank you Crissie and the Samsung Ads team for your time and insights! Let’s dive in.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Ads Funnel Advertising 59

ClickZ

JUNE 15, 2023

On the surface, blogs seem like a fine way to write about creative topics relevant to a company, so ecommerce sites often assume that the idea of a blog is great, but just not for them. Too many ecommerce brands start a blog for no reason by copying competitors. Ecommerce blogs often exist as islands.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

illumin

MARCH 26, 2024

However, keywords are also essential for effective Search Engine Marketing campaigns (SEM) through platforms like Google Ads. Selecting the right keywords is critical for getting the most eyes on your ad and creating compelling copy that drives clicks. This means your ad won’t show in search results that are unlikely to yield a sale.

Keywords 59

Keywords Paid Search Agency Ads Google 59

Marketing Insider Group

JULY 13, 2020

Are you taking advantage of the massive benefits of blogging for business? The truth is, having a blog is one of the best ways to connect with your audience. Check out all the ways a blog can help your business grow. And I also included a handful of blog example I love. How Can My Business Benefit from Blogging?

Paid Content 304

Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 304

The Forward Observer

MARCH 22, 2024

He is the creator of the popular “Ad Contrarian” blog, named one of the world’s most influential marketing and advertising blogs by Business Insider. And, interesting fact – in his youth, he responded to a want ad and was hired to be a writer of adult fiction. Bob was the CEO of two independent agencies and the U.S.

Advertising Agencies 161

Advertising Agencies Paid Search Agency Funnel Advertising Broadcasting 161

Sharpspring

JULY 15, 2021

With the help of SharpSpring Ads’ powerful AI. You can check out the full Convive Wines case study for all the details — and get inspired below on how to use retargeting ads for your business to level up your own marketing strategy. Using Retargeting Ads for Your Business. How Retargeting Ads Work.

Paid Search Agency 114

Paid Search Agency Top of Funnel Ads Funnel Advertising 114

Marketing Insider Group

DECEMBER 18, 2023

Known for precise targeting and access to premium publishers, Zemanta enhances ad optimization and reach. Nativo’s core differentiator is that it allows you to drop a retargeting pixel so companies can use their existing bottom-funnel mechanisms. Why Zemanta? Multiple targeting options (e.g. Why Nativo?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Adobe Experience Cloud Blog

JULY 22, 2021

Ads and Attribution. LinkedIn Ads have proven to be a powerful tool for B2B marketers. Sure, LinkedIn Ads might cost a little more than some competitors, but do they get you to the top of the mountain? The ROI of LinkedIn Ads and Bizible. Bizible automates the tagging, tracking, and attribution of LinkedIn Ads.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

Liveintent

DECEMBER 15, 2020

Email, however, presents a unique opportunity that helps advertisers establish connections with audiences at every stage of the funnel with greater ease and impact. Your display ads’ messaging includes your ad copy, your call to action (CTA), and landing page. Want to learn more about how to design effective display ads?

Display 131

Display Design Ads Effectiveness 131

Marketing Insider Group

OCTOBER 27, 2020

Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. How many blogs should you write a month? However, research on blog frequency suggests that the magic number is 11. Blog writing services are a smart option (more on outsourcing later).

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. By following top marketing blogs, you can ensure you are not contributing to that noise but rather creating engaging, quality content that adds value. Best marketing blogs when you want to do a deep-dive.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Liveintent

MARCH 22, 2023

Consideration is one of the trickiest stages of the funnel to manage. They just need the right creative and targeting strategies to meet those audiences and move them through the funnel. Here are three pro tips brands can use to affect consumer consideration with ads in email.

Ads 62

Ads CTR Advertising Funnels Lead Ranking 62

Webbiquity

FEBRUARY 7, 2023

Adding data to support your story can add credibility and depth to your message, making it more persuasive. Adding data to your story can break up the text and add visual interest, which can help hold your audience’s attention for a longer duration. A content funnel is one way to understand your audience’s knowledge level.

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

ClickZ

JANUARY 12, 2024

The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. Top of Funnel Marketing Top-of-funnel marketing is about more than just creating buzz; it’s about laying a sustainable foundation for growth.

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

Liveintent

APRIL 12, 2023

Sure, awareness puts people in the funnel and consideration keeps them moving. LiveIntent has spent over a decade delivering 6 billion ads to more than 240 million people across 2,500 publishers and brands. Based on that experience and data, we’re serving up four tips you can use to drive conversions with ads in email.

Paid Search Agency 62

Paid Search Agency Conversion Ads Tips 62

illumin

OCTOBER 16, 2023

By far, the retail industry has consistently spent the most ad dollars of any industry in the US and this is set to continue. eMarketer predicts that retail’s “outsized role in digital ad spending will help offset the impact of a broader slowdown in growth in the US digital ad market.” of total digital ad spending in the US.

Spending 52

Spending Paid Search Agency Ads Emarketing 52

Digilant

JULY 10, 2022

The digital interface capabilities of DOOH campaigns allow you to collect a wealth of data, ensuring that the dollars you funnel to OOH work harder and go further. Later, you can leverage those IDs to send users relevant mobile ads. The post Blog Example appeared first on Digilant. Doing DOOH Well.

Examples 52

Examples Funnel Advertising Mobile Advertising Digital Marketing Funnels 52

Full Circle Insights

APRIL 5, 2022

The latest Digital Source Tracker release allows B2B marketers to compare Microsoft Advertising (Bing Ads) and Google Ads costs, complementing current Full Circle funnel metrics and attribution reporting. Microsoft Advertising is the second-most-popular advertising network after Google Ads. SAN MATEO, Calif.,

Full Circle Insights 98

Full Circle Insights Paid Search Agency Multi-Touch Attribution Advertising Agencies 98

Webbiquity

MARCH 13, 2019

” Leave a comment (or subscribe) to a blog about IT recruiting. The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. A more positive way of explaining this is like this: Blogging Supports SEO Efforts , especially On Page SEO. It works the other way too.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Sharpspring

AUGUST 17, 2021

While retargeting campaigns generally have a better ROI, your strategy still suffers if you leave it up to the algorithms — which don’t always serve your ads to the right people. powered ad platforms make it easier to serve up the ideal ads for the audience that will bite. Thankfully, new A.I.-powered The results?

Marketing Budget 88

Marketing Budget Cost per Acquisition Cost Per Click Cost Per Thousand 88

Sprout Social

FEBRUARY 17, 2020

While you might know a lot about creating great Pinterest ads , are you showing them to the right people? Understanding how Pinterest ad targeting works is key to creating great ads that generate the most buzz, awareness, traffic and conversions for your buck. Why your Pinterest ad targeting matters. Brand awareness.

Ads 124

Ads Top of Funnel Keywords Advertising Funnels 124

Golden Spiral

MARCH 24, 2022

Is the issue with B2B ad conversions an industry-wide phenomenon or do some companies not produce ad content that works? I once read a stat that said: “You’re more likely to get bitten by a shark than click on a display ad.”. Researched content for a blog article? So then why did display ads account for 85% of U.S.

Paid Search Agency 62

Paid Search Agency Ads Work Management Landing Pages 62

Directive Agency

SEPTEMBER 12, 2023

Depending on the demand for your product, Google ads are an excellent option. As a performance marketing agency, we have this unique opportunity to look across hundreds and thousands of Google ads accounts. A common mistake is heavily relying on target audiences with Google Ads.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

ClearVoice

APRIL 26, 2023

A good freelance blog writer can be hard to find. This article shows you how to hire blog writers for your content needs. Benefits of hiring freelance blog writers It’s less expensive to hire freelance writers than to maintain an in-house content creation team. What to look for in blog writers Always ask for writing samples.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

ClearVoice

APRIL 26, 2023

A good freelance blog writer can be hard to find. This article shows you how to hire blog writers for your content needs. Benefits of hiring freelance blog writers It’s less expensive to hire freelance writers than to maintain an in-house content creation team. What to look for in blog writers Always ask for writing samples.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Convince & Convert

MARCH 19, 2018

As organic reach dwindles, social media ads are becoming more and more appealing to marketers. Here, I’ll distill these lessons and apply them to social ads. You’ll learn how to optimize your ad creative, targeting, and format for the best results. Using social ads to reach your entire audience is a huge waste of budget.

Paid Content 148

Paid Content Paid Search Agency Top of Funnel Ads 148

Martech

JANUARY 30, 2024

Matt Henderson, the company’s global marketing lead, put it this way in a blog post : “As a growth marketer, I was excited at the prospect of it, but then I started thinking about all of the things that are going to break. Google Ads smart bidding. Our GCLID from Google Ads passing onto our site. Google Analytics. Remarketing.

Paid Search Agency 120

Paid Search Agency Marketing Attribution Top of Funnel Companies 120

Contently

DECEMBER 6, 2022

This could be the social ad you ran on LinkedIn that first caught your customer’s attention which drove them to read a blog (first touch), or the webinar you offered that convinced the customer to purchase your service or product (last touch). In first-touch attribution, the ad gets the credit for the sale.

Multi-Touch Attribution 130

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 130

Only B2B

APRIL 24, 2024

In the demand generation, marketers use a mix of active strategies (webinars, email marketing, paid ads) and passive strategies (content marketing, SEO, podcasting, social media marketing) to capture prospects’ interest in making a purchase. blog downloads, content offers). But what truly sets them apart?

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Adobe Experience Cloud Blog

JULY 22, 2021

Ads and Attribution. LinkedIn Ads have proven to be a powerful tool for B2B marketers. Sure, LinkedIn Ads might cost a little more than some competitors, but do they get you to the top of the mountain? The ROI of LinkedIn Ads and Bizible. Bizible automates the tagging, tracking, and attribution of LinkedIn Ads.

Linkedin 80

Linkedin Paid Search Agency Sales Management ROI 80

Metadata

NOVEMBER 7, 2023

A button with a simple phrase can be the difference between a meaningless impression on your ad and a click that turns into pipeline. We looked at data from $130M in ad spend to help you answer that. As your executive team asked you to maximize your smaller budget , your paid ad strategies likely evolved. CPO $5,206.68 $5,557.48

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

illumin

JANUARY 9, 2024

As an integral part of a full-funnel marketing experience, retail media aims to target consumers at or near the place of purchase, encouraging conversion. Lower-funnel activities like this are important for engaging customers throughout their buying journey and in retaining brand interest after a purchase has been made.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Metadata

AUGUST 14, 2023

I’m looking at you, native ad channels. Here lies the problem: Most B2B marketers attempt to reach buyers using the native ad channels —the same channels that force them to manage their budget at the campaign level (see below). Performance marketers need help. Enter Metadata. This is the norm. That daily spent target—$1.1k—is

Budget Programs 52

Budget Programs Paid Search Agency Optimization Ads 52

BenchmarkONE

MAY 4, 2021

Both blogs and podcasts are conversion-driven content methods that are worth your time and effort. On the blogging front, companies who produce blogs see an average of 67% more leads than companies who don’t. Blogging is a mainstay strategy. Benefits of Blogging. It can be more effective than ads.

Small Business Marketing 80

Small Business Marketing Paid Content Business Lead Scoring 80

Metadata

MAY 13, 2021

We discovered LinkedIn Conversation Ads , a new ad type that’s generated more revenue for us than we could have ever imagined. I came across LinkedIn Conversation Ads within my own network and decided to try them out. If you don’t know much about conversation ads – think Drift chatbot meets LinkedIn InMail.

Linkedin 95

Linkedin Paid Search Agency Conversion Ads 95

Hubspot

MARCH 21, 2018

Whether you're running a personal blog as a hobby, or managing the official blog on your company's website, monetizing your work is entirely possible -- it just takes a good amount of time and effort. Below, we'll dive into each of these monetization ideas: How to Monetize a Blog: 5 Strategies.

Paid Content 97

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 97