illumin

DECEMBER 13, 2023

By looking critically at how users interact with the emails they send, marketers can see what imagery and communications have a positive impact and which content urges users to hit the unsubscribe button. Clickthrough rate (CTR) Clickthrough rate is one of the most important data points for marketers to track and understand.

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

Litmus

MARCH 24, 2022

When it comes to standing out in a crowded inbox, using emojis in subject lines can be an expressive way to capture subscribers’ attention and boost engagement. We are here to help you identify the how, when, and where of using an emoji to get more on your emails. Why are marketers using emojis in email?

Ad Frequency 102

Ad Frequency Click Rate CTR CAN-SPAM 102

SendX

JANUARY 5, 2020

However, what most of these marketers don’t know is that Google Ads doubles up as a goldmine for the next, equally important step in generating leads and conversions– retargeting! How do you build an email list? Idea # 01: Use a pop-up form This a quick and easy way for users to give you their email addresses. Tap into them!

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

SendX

FEBRUARY 21, 2020

Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? So, if you’ve been waiting for a sign to help you decide whether or not you should use B2B email marketing to boost your business, this might be it. How can you unlock its full potential and use it to grow your business?

Email Marketing 202

Email Marketing B2B Marketing B2B Planning 202

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

BenchmarkONE

NOVEMBER 4, 2021

Today’s marketing automation tools can provide targeted solutions for email and SMS campaigns, online ads, and promoted social media posts. For example, many businesses invest in email marketing tools thinking they can simply buy a large database of email addresses, and the software will do the rest of the work.

Marketing Automation Services 71

Marketing Automation Services Work Management Marketing Automation Marketing Management 71

SendX

JANUARY 28, 2019

They confuse email list management with list growth and sending email campaigns. This works ok when you have a smaller list size but as your list grows, you will see that your open rates begin to drop hence offsetting your list growth. Here are ways to manage your email list once it has reached 100k+.

Open Rate 158

Open Rate Work Management Marketing Management Deliverability 158

Vision6

APRIL 25, 2023

They should leave a positive first impression which will help contribute to higher engagement rates. But let’s take a look at all the benefits in finer detail: Higher open and click rates Did you know welcome emails have an average open rate of 42%, which is significantly higher than your average email open rate?

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

KoMarketing Associates

APRIL 10, 2018

This indicates an interesting trend in marketing today: many professionals are getting fatigued at the sheer amount of ways that marketers can target them. Push notifications, text messages, social media, content, paid search, paid social, and videos ads are just some of the digital ways marketers can reach potential prospects.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

Porch Group Media

NOVEMBER 10, 2022

Email Usage. Email Personalization. Email Subject Lines. Mobile Email. Email Frequency and Timing. Email Usage. Did you know that the first email was sent in 1971? Ninety percent of users aged 15 to 24 use email, as do 93.6% adults), and at over 65, the email use rate is 84.1%.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Litmus

OCTOBER 3, 2022

Email postmasters dictate that unsubscribe links, preference centers, and mailing addresses always be included in the email. Without them, your emails are much more likely to end up in the spam folder or be reported as spam by your recipients. You can unsubscribe here, but you’ll be sorely missed.”.

Design 95

Design Practices Best Practices CAN-SPAM 95

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

SmartBug Media

NOVEMBER 4, 2022

Your most qualified leads don’t come out of nowhere, and your list close rate doesn’t improve by random chance. There are strategies you can employ to ensure you’re engaging with and converting the right people. One of those strategies is email list management, or the management of contacts in your subscriber list. Open rates.

Work Management 59

Work Management Marketing Management Practices Deliverability 59

Outreach

AUGUST 24, 2021

Email marketing is a core element of the buyer journey, serving as one of the earliest touchpoints in the sales cycle (at Outreach, we refer to the optimized series of such touchpoints as Sequences). As a result, most enterprises consider a high email open rate a barometer for gauging campaign success. Email open rate.

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

Martech

FEBRUARY 4, 2022

That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block. there are a lot of obstacles that can get between you and your intended recipients. This can be executed as a “welcome” email.

Deliverability 112

Deliverability Work Management Marketing Management Marketing AI 112

Martech

MAY 6, 2022

Although it’s a key component of successful email marketing , email reporting can be a major challenge for many email teams. Reporting often takes a backseat when the email team has one person on it, or the team manages many other channels besides email. Some marketing teams do all the work themselves.

Budget Programs 105

Budget Programs Work Management Marketing Management Planning 105

TrustRadius Marketing

MARCH 5, 2019

Understanding what drives consumers attitudes may save your email marketing campaigns from falling into the SPAM pit of despair. Here are the top email marketing complaints from U.S. consumers – and what you can do about them with the right software tools. Finding the right balance is the key.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Enterprise Management Work Management 40

TrustRadius Marketing

MARCH 5, 2019

Understanding what drives consumers attitudes may save your email marketing campaigns from falling into the SPAM pit of despair. Here are the top email marketing complaints from U.S. consumers – and what you can do about them with the right software tools. Finding the right balance is the key.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Enterprise Management Work Management 40

Optinmonster

FEBRUARY 16, 2023

In this article, we’ll go through all the essential metrics for email marketing, why they matter, and how you can improve your email marketing efforts. Email Marketing Metrics vs. Email Marketing KPIs Before we go any further, let’s explain “What are email marketing metrics?

Email Marketing 89

Email Marketing Clickthrough Click Rate Open Rate 89

Martech

JULY 7, 2023

How many email metrics do you and your email marketing team track to measure how your email program is performing? The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed.

Budget Programs 120

Budget Programs Long Tail Marketing Ad Frequency Click Rate 120

Optinmonster

APRIL 11, 2024

Do you want to improve your email deliverability rates so that more of your subscribers will receive your email marketing campaigns ? of marketing emails never make it to the recipients’ inboxes. That number comes from their testing of 15 of the top email marketing platforms. Clean Your Email List 14.

Deliverability 104

Deliverability CAN-SPAM Work Management Domain 104

Atomic Reach

NOVEMBER 16, 2018

Struggling with Email Marketing? Today, marketing teams are investing in social media marketing, pay per click, and email marketing among other channels. Three-quarters of companies agree that email offers "excellent" to "good" ROI. Three-quarters of companies agree that email offers "excellent" to "good" ROI.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Software 40

Hubspot

JUNE 9, 2015

As a media company, you likely rely heavily on your newsletters to engage unpaid subscribers and ideally convert them to paying ones while driving ad sales for placed sponsored content or display ads. It’s tempting to send content that appeals to the masses, as you can email a larger group of people with one piece of content.

Newsletter 28

Newsletter Personalization Ad Frequency CAN-SPAM 28

SendX

FEBRUARY 16, 2021

Email marketing is one of the most stable and effective ways for business owners to drive conversions and raise brand awareness. When done right, it can generate impressive returns - 4200% return on investment. businesses spent over $350 million on campaigns and email-based advertising. Using spam triggers.

Optimization 245

Optimization Tips Deliverability CAN-SPAM 245

Single Grain

MARCH 15, 2023

Email marketing is a valuable tool for businesses to reach their audience and connect with them in a personalized way. However, it can be challenging to get people to open and engage with your emails, so brands can spend a lot of time and resources trying to improve their email open rates.

Open Rate 52

Open Rate CAN-SPAM Click Rate Case Studies 52

SendX

JUNE 8, 2020

It will benefit every single one of your email marketing metrics and will get you a sales return 6 times more than regular bulk email campaigns. In this highly competitive environment, personalizing your emails is a must. Personalize Your Sender Details This is a great way of putting some personality behind your emails.

Email Marketing 196

Email Marketing Personalization Paid Search Agency Trigger Marketing 196

Litmus

JULY 20, 2021

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in so you can judge whether or not the email you sent was successful. Here’s what we found.

Webinar Metrics 136

Webinar Metrics Click Rate Deliverability Open Rate 136

Martech

JUNE 8, 2023

Holiday opt-outs as a sign of empathy I applaud brands taking the time to evaluate how their emails affect their customers, whether by reassessing frequency, reviewing the kinds of campaigns they rely on, or using what they learn about their customers through analytics and testing to bring changes. This trend began in the U.K.

Opt-out 103

Opt-out Intent Opt-in Trigger Marketing 103

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Custom = The solution can at least partly support this capability with custom work. Sometimes (volume limits). Variance.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Optinmonster

APRIL 9, 2024

In this article, I’ll share the most common email marketing mistakes bloggers, marketers, and even experts make that sabotage their email marketing’s success. I’ll also share tips on how you can correct them. Why Avoid Email Marketing Mistakes? In fact, 50% of online adults use email. click-through rate.

Email Marketing 102

Email Marketing Planning Work Management Marketing Management 102

Vision6

JANUARY 23, 2022

Are you plugging away at email and finding that it’s not giving you the results you wanted? If you haven’t already, use these 7 tips to improve your email campaigns. You might have spent hours crafting the perfect content for your email, but that doesn’t mean it’s right for your entire audience.

Email Marketing 110

Email Marketing Campaigns Marketing Analytics Tools Tips 110

Salesforce Marketing Cloud

APRIL 4, 2022

Plus, the accelerated transition to the digital-first customer has added extra nuance on top of this already complicated process. For example, changes to privacy rules such as Apple’s mail privacy protections have made open rates difficult to accurately track. Delivery rate. Delivery rate is the percentage of emails delivered.

Email Marketing 98

Email Marketing Webinar Metrics CTR Click Rate 98

Optinmonster

APRIL 26, 2021

Do you want to engage your customers with newsletters and email campaigns? Fortunately, there are plenty of Shopify newsletter apps that help you make your email marketing campaigns successful. To start your newsletter marketing journey, you’ll first need to build an email list. Click here to get started ?.

Newsletter 83

Newsletter Marketing Analytics Tools Best Practices Enterprise Management 83

SendX

SEPTEMBER 10, 2018

Well, the right question to ask first is are your emails even getting delivered. Because if not, then all the effort you and your entire team have put in getting email subscribers from your content marketing, paid Facebook to lead ads and Google PPC campaigns to your landing page are of literally no use. What is SPAM?

Deliverability 158

Deliverability CAN-SPAM A/B testing Classified Ads 158

Optinmonster

MARCH 8, 2023

In this blog, we’ll cover everything you need to know about running an effective email marketing campaign step-by-step. 1) What Is an Email Marketing Campaign? 2) What Are the Types of Email Campaigns? Click here to get the free checklist + BONUS resources and see your results skyrocket.

Email Marketing 137

Email Marketing Campaigns Work Management Marketing Management 137

Optinmonster

FEBRUARY 17, 2020

Then you wake up and start every morning like this: If you learn how to launch an affiliate email marketing campaign successfully, then those sleepy time dreams can quickly become a reality. More specifically we’ll cover: What is an affiliate email marketing campaign? What Is an Affiliate Email Marketing Campaign?

Email Marketing 91

Email Marketing Campaigns Work Management Marketing Management 91

Hubspot

JANUARY 14, 2013

You need someone who is not only a great writer and editor, but who can also keep your brand's voice consistent across day-to-day posts. According to research from GroupM UK and Nielsen , 94% of all clicks in search engines are on organic results. When it comes to email marketing, there's quite a lot of moving parts.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28