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Maximizing impact: Marketing resource allocation in lean times

Martech

Doing more with less has a natural end Both the productivity of humans and return on ad spend decrease when they reach saturation. Keep in mind that as economic conditions are squeezing your marketing department, they are also squeezing your customers. Avoid death by a thousand budget cuts. Re-evaluate who you’re marketing to and how.

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New Tools Automate Insertion Orders, Vendor Bills, Reconciliations, and Payments

Bionic

This new software completes your media buying workflow by adding powerful ordering, vendor bill reconciliation, and payment tools. For every IO, you have to extract and format the line items, double-check quantities and pricing, add instructions and legal terms. Pre-approved Terms and Conditions.

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Evergreen SaaS Landing Pages You Should Have Running at All Times [Examples]

Unbounce

While this cycle can be effective in the short term, it’s just not sustainable. So, for paid search ads targeting transactional keywords, you may want to create a standard SaaS long-form landing page explaining your offer. That’s why it’s imperative that you keep your list fresh by adding new subscribers.

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What is affiliate marketing?

Bannerflow

For if it’s done right, affiliate marketing presents exciting opportunities for brands to reach consumers on a hyper-targeted level. Affiliate marketing is when a publisher (websites owner) promotes a specific advertiser’s or affiliate network’s ads in exchange for a commission on every sale or conversion that comes from that ad.

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The Secrets to Highly Effective Pharma Advisory Boards

SpotMe Blog

When used to host a mixture of pharma ad board formats throughout the year – in-person, virtual, hybrid, asynchronous – this technology can transform pharma ad boards into fruitful meetings that bring 5x more insights. Fewer, slow, infrequent, and less valuable insights to act upon.

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Healthcare Schema Markup and What It Means to Your SEO Efforts

EMagine B2B Blog

This is an example of generic schema available for a local business: When used within a website, this local schema is presented with structured data to produce the following example in search results: Schema.org provides a web of documentation for exploring what is available and what can be used within websites.

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40 Exit Popup Hacks and Examples to Grow Your Email List

Optinmonster

How about presenting your abandoning visitor with an upgrade to the content they were just reading? As they go to close the browser, present them with a free download of a PDF version of the post or a checklist with the steps they need to follow. On product pages, you might try offering free shipping in exchange for an email address.

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