Buffer

JANUARY 18, 2023

Behind every incredible creator is an army of tools — and even people — to support every stage of content creation. In this article, we’ll walk you through some of these tools and how they can support your content creation journey. AnswerthePublic Price : Free with limited access. ChatGPT Price : Free (for now).

Budget Programs 122

Budget Programs Process Tools Pricing 122

NuSpark Consulting

MAY 4, 2023

Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. Here are some of the key retargeting strategies in marketing: Website retargeting: Show ads to users who have visited your website but didn’t convert or take the desired action.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Webbiquity

AUGUST 26, 2021

This is most commonly accomplished by offering something of value in exchange, such as an ebook, event registration, contest entry, an assessment, checklist, or the results from using an online tool. Copy : Provide more information on your product, service, or content offering and give more context. Simple Lead Form. A/B Testing.

Landing Pages 265

Landing Pages Paid Content Tips Paid Search Agency 265

The Point

NOVEMBER 28, 2011

The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. For all their benefits, however, newsletters are a royal pain to produce. Host the newsletter as a blog.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

Scoop.it

DECEMBER 29, 2022

So, disseminating one content type across the levels is not advisable. So, top-of-the-funnel content focuses on providing value – informing them without trying to sell to them. The goals of top-of-the-funnel content are to promote sustainable lead generation, organic traffic, and brand awareness.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

Martech

JANUARY 9, 2024

They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. Encourage creative freedom because it usually leads to more authentic content delivering a deeper impact. Co-created content. Joint content creation, combining brand and influencer ideas.

Advertising Agencies 125

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 125

SmartBug Media

JANUARY 23, 2023

Each new subscriber added to your list is worth an actual dollar amount. In this blog post, you’ll learn about: The true value of email and SMS List growth strategies The order of contact collection Offers in exchange for contact information And the best tools to use for list growth strategies Let’s dive in!

SMS 98

SMS Marketing Automation Services Marketing & Strategy Ad Exchange 98

Hubspot

MARCH 10, 2020

And I always take the same first step: I read a blog post I find on social media. You may run a blog that's struggling to gain millennial readers. Your problem might not be the content you're posting, but how you're executing and promoting that content. That would entice a millennial to check out your content.

eCommerce 86

eCommerce Peer-to-peer Statistics Thought Leadership 86

Liveintent

DECEMBER 1, 2021

The report is a quantitative survey of 176 experienced global rev ops and ad ops professionals from July to September 2021. Cross-platform (web, app and email) ad exposure data. Publishers are increasingly leaning into email newsletters as critical components to their first-party data and monetization strategies. Audience data.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

Liveintent

APRIL 11, 2023

Easy to use and set up, Audience Manager lets you onboard your data and match it to LiveIntent’s exchange. This is especially important around key holidays like Mother’s Day — when you want to harness every opportunity to gather real-time insights and optimize ads for increased sales. Seasonal packages. Custom packages.

Top of Funnel 62

Top of Funnel Campaigns Ad Building Ad Exchange 62

Optinmonster

FEBRUARY 11, 2024

You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast.

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

Liveintent

JULY 19, 2021

In this blog post, you’ll learn why and how: It’s crucial to diversify your customer acquisition channels You shouldn’t overlook email It’s critical that you know your audience LiveIntent’s Lookalike Audiences can help with customer acquisition. Now think about email newsletters and how people engage with them.

Acquisitions 124

Acquisitions Growth Marketing Ad Frequency Newsletter 124

Vision6

OCTOBER 20, 2021

Offer lead magnets with gated content. Gated content is one of the most common inbound marketing tactics that B2B companies use to generate leads. The first step is to research and create content that your target audience will find valuable enough to exchange their contact information for. Referral programs.

Email Marketing 98

Email Marketing Generation Leads Lead 98

Liveintent

APRIL 25, 2023

Publishers today rely on email to reach their audiences with real-time content and drive revenue from newsletter monetization strategies. And you want to bring in high-quality subscribers who will actually engage with your content and won’t churn. What will they receive in exchange for sharing their email address?

Tips 62

Tips Opt-out Opt-in Ad Exchange 62

Sprout Social

JANUARY 26, 2023

Or, helped them get new customers in exchange for a discount or freebie. Table of contents: What is referral marketing Why referral marketing is important How does referral marketing work Referral marketing strategies Types of referral marketing What is referral marketing? Maybe, you’ve even left that business a review.

Paid Content 126

Paid Content Advertising Agencies Planning Word of Mouth 126

Liveintent

NOVEMBER 25, 2020

Consider adding these four ideas to your New Year’s resolutions: 1. Take a look at your first-party data and identify a segment of customers who have already taken the desired action, like subscribed to your newsletter or purchased a specific product. Start Planning Now for 2021 2022. Personalization & Retargeting.

Media 125

Media Advertising Agencies Curation Ad Exchange 125

Unbounce

NOVEMBER 14, 2021

This blog post will teach you five foolproof digital marketing practices to get new customers. With this info, you’ll be able to keep these factors in mind as you design your digital marketing campaigns: The platforms your customers use to look at marketing content. Content marketing. I’ve got you covered.

Paid Content 131

Paid Content Landing Pages Top of Funnel Ad Exchange 131

Buffer

JANUARY 31, 2023

Question: I’ve recently started an email newsletter but haven’t been receiving as many subscribers as I hoped. Newsletters have made quite the comeback. In fact, the newsletter company recently hit over 1 million paid subscribers and is still growing five years later.

Newsletter 23

Newsletter CAN-SPAM Social Media Opt-out 23

Outbrain

DECEMBER 19, 2022

You’ve done all the heavy lifting to produce a value-packed blog post that would resonate with your target audience and possibly even drive conversions. But your blog can fall flat with low traffic and even worse engagement if you don’t create a solid content promotion strategy to get more eyes to your content.

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26

Stevens & Tate

FEBRUARY 22, 2022

For example, they may begin their journey by searching for a product and reading up on it by checking out your blog. Then, they may sign up to your email newsletter, where you may continue to nurture them. They may read these newsletters on their smartphone even though they had been engaging with your brand on their computer.

Mobile Advertising 139

Mobile Advertising Loyalty Funnel Advertising Ad Exchange 139

Liveintent

SEPTEMBER 7, 2021

In this blog post, we’ll explore: Why big retailers have ventured into retail media The advantages retail media networks give retailers How retailers can stay competitive, and the role email will play. Email and email newsletters. This does not mean, however, that small-to-medium-sized retailers cannot remain competitive.

Ideal Customer Profiles 125

Ideal Customer Profiles Media Advertising Agencies Mobile Advertising 125

BOP Design

SEPTEMBER 4, 2019

For many organizations, a lot of resources are poured into ideating and creating B2B content marketing pieces such as blog posts, articles, guides, whitepapers, brochures, videos, etc. However, many organizations fail to properly promote the content once it is created. Read more: B2B content marketing simplified.

Promotion 56

Promotion Tips B2B B2B Thought Leadership 56

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Website sign-up forms, lead-generating efforts, and email content exchanges may do this. Selecting an Email Marketing Platform: Select a suitable email marketing platform.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Website sign-up forms, lead-generating efforts, and email content exchanges may do this. Selecting an Email Marketing Platform: Select a suitable email marketing platform.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Anyword

OCTOBER 19, 2022

And this goes for both the company and the content creator. On the brand side, have one or two target keywords that you’d like your affiliate creator(s) to use in their content; it’s up to the influencer or writer to seamlessly and effectively incorporate these words into whatever they produce. Offer Discounts and Deals.

Webinar Metrics 105

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 105

Unbounce

JULY 6, 2020

This means that any page with a form on it can be considered a type of lead capture page—including ebook download pages, demo request pages, or newsletter sign-up pages. Unlike other pages on your website, a lead capture page only has one goal: exchange a lead magnet (or reward) for your visitor’s info.

Lead Capture 145

Lead Capture Paid Content Lead Scoring Lead Ranking 145

Oktopost

JUNE 14, 2021

Demand generation efforts utilize sophisticated content marketing, conversation intelligence , and digital marketing techniques to build trust and confidence in your brand. . This includes looking for keywords to target when publishing content and monitoring the conversation on social media. How Do I Find Keyword Opportunities?

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Optinmonster

MAY 11, 2023

If you look at content marketing statistics , you’ll see that content marketing increases engagement and generates leads. But what is content marketing? Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Optinmonster

FEBRUARY 2, 2024

Building an email list from scratch is hard work, especially when you’re already busy building your online store , creating content, and providing customer support. In our case, that action is signing up for your email newsletter. With these tips and your killer content , your list will be thriving in no time.

Ad Building 76

Ad Building Paid Search Agency Social Media User-Generated Content 76

Liveintent

NOVEMBER 15, 2021

These can be folks that have taken actions that sit high up in your funnel, like those who click on your ads or sign up for offers, or actions further down the funnel, like your loyal shoppers, frequent purchasers, or those with high order values. return on ad spend. Lookalike Audiences & email newsletters: A perfect pair.

ROAS 71

ROAS Funnel Advertising Ad Exchange Advertising Funnels 71

Contently

JUNE 29, 2017

Welcome to a special Fourth of July edition of Ask a Content Strategist, where I finally answer the question: What’s the ROI of wearing an American Flag romper all weekend in the Hamptons? I’ve lightly edited our exchange. I’ve lightly edited our exchange. Joe’s Friend, New York.

Top of Funnel 134

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 134

Valasys

JULY 26, 2021

In this blog post, we’ll break down the most important B2B strategies and look at some of the most effective approaches to generate leads. You should drive more B2B traffic to your content, which can increase your subscriber’s list. Research Customer Needs to Create Effective and Relevant Content.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Optinmonster

APRIL 3, 2024

An outreach email is a message sent to a person or organization to achieve a specific goal, such as promoting content, building backlinks, or forming partnerships. For instance, “Quick question for you” is vague, but “Question about your recent blog post on SEO” is specific and more likely to be opened.

Outreach 67

Outreach Tips Marketing & Strategy Email Marketing 67

Liveintent

NOVEMBER 15, 2021

Our modeling technology scores the seed audience based on 350 demographic and behavioral attributes and finds new people across our exchange who have similar characteristics to the seed audience. return on ad spend. Lookalike Audiences & email newsletters: A perfect pair. Want to know more?

ROAS 71

ROAS Funnel Advertising Ad Exchange Advertising Funnels 71

Salesforce Marketing Cloud

JANUARY 29, 2024

Table of contents What is an email list? Your email list is the email addresses you’ve collected through your website, blog, or social media campaigns. Email lists are great because when people choose to sign up for content, it means they’re already interested in your brand. Why is building an email list important?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

QuanticMind

OCTOBER 9, 2023

Or were you roaming the web and a business ad persuaded you to register or download right there in the moment? The major distinguishing feature between the two, though, is prioritization—direct response ads aim to drive an instant action with a focus on generating quick results. Was it recommended to you by a colleague?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Sprout Social

SEPTEMBER 19, 2019

Creating social media content is much more than simply writing clever captions to accompany your photos and blog posts. Do you want them to click and read your blog post? Like we mentioned, a simple top of funnel can be as easy as “Read on” leading into a blog post link. Do you want them to download your eBook?

Top of Funnel 108

Top of Funnel Examples Conversion Urgency Marketing 108