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We’ve Got the California Consumer Privacy Act (CCPA) Covered

FMG Suite

The nation’s first comprehensive privacy law, the California Consumer Privacy Act (CCPA), goes into effect next month. If you haven’t been paying attention, here’s a quick explainer: Signed into law in June 2018, the CCPA is a bill that intends to enhance privacy rights and increase consumer protections for California residents.

Privacy 69
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FMG Receives SOC 2 Type 1 Certification, Enhancing Security for Its Customers

FMG Suite

July 9, 2024 – FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, is proud to announce it has received its Service Organization Controls (SOC) 2 Type 1 certification, taking a major step forward in its data and system security. SAN DIEGO, CALIF., cybersecurity.

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The Biggest Questions to Ask a B2B Lead Gen Company

Inbox Insight

When considering outsourcing your lead generation , selecting the appropriate partner is not just imperative—it’s critical for fueling your sales pipeline and enhancing your ROI. Without vetting potential vendors, there’s a tangible risk of allocating budget towards low-quality leads, affecting your sales funnel.

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Third Party Data Is Not Dead Yet

Customer Experience Matrix

The culprit was to be the EU’s General Data Protection Regulation, which would cut off the flow of personal data to third party brokers and, even more devastatingly, prevent marketers from buying third party data for fear it wasn’t legitimately sourced. Third party data is not dead yet. It was supposed to be. The expectations are real.

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Why You May Want to Rethink Data, Privacy, and Content

Content Marketing Institute

Unwanted social media exposure is just the tip of the iceberg when it comes to digital privacy concerns. Changing privacy laws in Europe and, now, the U.S. See the privacy law recently passed in California.) Should digital privacy encompass more than just data? Read: The Woman in the #PlaneBae Saga Breaks Her Silence.

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The power of customer data across the journey: Acquisition

Martech

As third-party cookies face deprecation and stricter consumer data privacy regulations emerge, prioritize improving customer data quality instead of depending solely on third-party data brokers. What about data privacy? When it comes to customer data, one pressing concern is data privacy.

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How influencers and content creators are reshaping brand strategies

Martech

Businesses exist to help brands broker strategic partnerships with leading influencers, like this creator deal that rivaled professional athlete contracts. Respecting privacy and data protection laws is crucial when sharing information and analytics. You can always turn to an agency for help finding your perfect creator partner.