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Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses

Martech

A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. It would ban them from operating more than one of these functions: supply-side brokers selling publisher ad space, demand-side brokers selling ads, or ad exchanges connecting buyers and sellers. Let us know!

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Google offers adtech unit changes to fend off antitrust lawsuit

Martech

Google is offering to spinoff its adtech unit to avert a possible federal antitrust lawsuit. Google’s offer is the latest development related to the government’s long-running investigation into allegations the company is exploiting its position as broker and auctioneer of digital advertising. Processing.Please wait.

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Feds finally file anti-monopoly suit over Google’s adtech

Martech

The Department of Justice has filed its long-threatened antitrust lawsuit against Google, accusing the company of using its adtech to create a monopoly. Google simultaneously acting as broker, supplier and auctioneer of online ads has always been problematic at best. Why we care. Get MarTech! In your inbox. Subscribe Processing.

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Facebook Will Limit Data Available to Advertisers

Hubspot

Facebook announced yesterday that it will be shuttering Partner Categories: the product that allows third-party data providers to supplement advertisers with targeting information directly through Facebook. Source: Facebook. Where Facebook Advertisers Get Their Data. Here's what's going on -- and why it matters.

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Can Google find you in your online store?

Biznology

Online, you can become a broker. Google Prefers Sites with Esprit de Corps. Google wants to see websites that don’t have burnt out bulbs, dirty toilets, un-bussed tables, overflowing garbage bins, or blacked out, burnt out, letters on your company signage. Don’t get Google wrong.

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What Is Privacy Forward and Why Does it Matter for Marketers?

Adobe Experience Cloud Blog

I’ve been thinking about that anecdote a lot recently following the revelations about how Cambridge Analytica accessed and deployed Facebook data to impact the U.S. There’s been a lot of discussion about how much Mark Zuckerberg knew and whether Facebook should have done more to prevent or stop the data theft.

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It takes a village to launch a new online publication

Biznology

Marketing in 2018 isn’t as simple as having a Twitter and Facebook account. One of the best things about video interviews is because you can extend your publication’s reach from just the world of Google textual search to the second most important search engine on planet earth (sorry Bing): YouTube. If You Build It, So What?