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Why Is SEO Not Working for You? (It’s Not Dead)

Marketing Insider Group

According to 49% of marketers, organic search has the best ROI of any marketing channel. Keep an eye on competitors’ strategies (keywords, content quality, link building tactics and UX design) to create a unique yet relevant approach for better SERP rankings.

SEO 192
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How to Craft an Effective Local SEO Content Strategy

Contently

Further, local SEO can help brands achieve higher conversion rates by targeting users in the immediate vicinity who are actively looking for products or services. Local SEO Content Strategy: Designing for Success When analyzing content for local SEO, Google’s algorithm takes factors like relevance, distance, and prominence into account.

SEO 146
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SEO Changes in 2018

EMagine B2B Blog

Believe it or not, 2018 happened to be one of the most active years for SEO changes. I simply cannot remember a more active year and I’ve been working with SEO for over fifteen years. Today we are forced to compete with Google and it’s constantly changing Knowledge Graph. Google truly gave and took away in 2018.

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SEO Changes in 2018

EMagine B2B Blog

Believe it or not, 2018 happened to be one of the most active years for SEO changes. I simply cannot remember a more active year and I’ve been working with SEO for over fifteen years. Today we are forced to compete with Google and it’s constantly changing Knowledge Graph. Google truly gave and took away in 2018.

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Content Curation for SEO: How To Make It Work

Scoop.it

As the chart above shows, the vast majority of marketers focus on factors that leverage conversions, improve the distribution of quality content, and benefit the measurement of content marketing – all of which can be better leveraged by choosing great content that was created elsewhere for reappropriation.

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Announcing the New Technical SEO Certification Series: What It Is & How to Get Certified

Moz

The Technical SEO Certification is a five-part series dedicated to technical SEO, combining video lessons with tasks and activities to allow for practical application of important concepts. This will ensure that your valuable content makes its way into the SERPs and, ultimately, to your target audience. How do I get certified?

SEO 56
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Five steps to better B2B e-commerce SEO

Sana Commerce

For the average business to business (B2B) organization, a significant portion of marketing spend goes towards paid advertising. Strengthens your brand : Appearing in the first spots of search engine results pages (SERPs) means the content you provide is considered trustworthy and high-quality by search engines.