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B2B Content Marketing Activities You Should Be Doing Now

BOP Design

We all hope that we’ll be returning to a world of in-person events, lunch meetings, and networking mixers very soon. However, even once we do return to in-person meetups, the importance of digital marketing and online communications won’t disappear. are critical to everyday business. Creating Thought Leadership (aka Blogging).

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How to Avoid Being Banned on Social Networks + What to Do if You Are

Webbiquity

Facebook alone had banned over 1.3 It doesn’t only happen on Twitter or Facebook. It can happen on any social media network today, even the Pinterest channel. You go on your favorite social media network to learn you can’t log in or see anything. And how will I do business without my social media network?

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Are social networks even worth it in B2B marketing?

Exo B2B

Interesting exchange on LinkedIn earlier this week involving two B2B marketing experts. And as you’ll see, it’s all about social networks and their usefulness in marketing. Are social networks even worth it in B2B marketing, or should we call AI to the rescue? So, yes, are social networks worth it?

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11 Crucial Facebook Metrics You Should Track to Grow Your Business

SocialPilot

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. Don’t worry. Let’s roll! That’s why! Agreed yet?

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Industry benchmarks to inform your social media presence

Sprout Social

Unfortunately, finding the time to distill social data is also an ongoing challenge for marketers. Our Sprout Social Index: Above and Beyond found that only 56% of marketers are using social data to understand their audience, despite the fact that many of their key goals can be informed by social data. Inbound messages.

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10 social media monitoring tools to inform your campaigns

Sprout Social

With so many networks and interactions across social media, tracking your engagement data can be tricky. Despite the name, “monitoring” is not a passive activity. This is especially true if you’re active on multiple networks. Is it time to step up your social media monitoring ? The problem? Agorapulse.

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EU’s ruling against Facebook a big blow to first-party data usage

Martech

Facebook and other tech giants will be hard-pressed to monetize their first-party data in the European Union, following a ruling yesterday by the EU’s top court that shot down Facebook’s “legitimate interest” argument for personalized ads. Dig deeper: EU fines Facebook $1.3 Dig deeper: EU fines Facebook $1.3

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