Remove Activities Remove Emarketing Remove Hubspot Remove Social Networks
article thumbnail

How Effective is Social Media for Lead Generation?

Porch Group Media

Social media is used by consumers across generations. According to recent research by Emarketer, 90.4% of Baby Boomers are active social media users. source ) Social media platforms also take up a large chunk of our daily lives. billion monthly active users are on Facebook and nearly 1.5

article thumbnail

Social media in B2B: from platforms to content… Ten years later.

Exo B2B

What is the relevance of social media for B2B? We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Is social media more of a B2C business? – B2B companies were more likely to exploit social media marketing opportunities than B2C companies.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Media Marketing for Lead Generation

Porch Group Media

Just take a look at some of these interesting facts from Sprout Social about social media usage: 97% of social advertisers chose Facebook as their most used and most useful social media platform. Facebook continues to be the most popular social networking site in terms of number of active users.

article thumbnail

The Ultimate Guide of Digital Marketing Statistics Every Marketer Should Know

Porch Group Media

Email is nearly 40 times more effective than social channels in helping brands acquire new customers. eMarketer). However, according to Return Path, more than half (56%) of respondents said they do not actively try to re-engage inactive subscribers. Sprout Social). eMarketer). eMarketer projects that by 2019, 83.6

article thumbnail

Social Selling Statistics for 2019 (Includes Social Media Marketing!)

Optinmonster

Instead of cold approaching people with ads, promotional emails , or unsolicited phone calls, you’re using social media to find prospects, build brand awareness, and build relationships with potential customers. Most companies already have some sort of social selling set up. Why Should You Use Social Selling?

article thumbnail

The Influencer Marketing Statistics Your Company Can’t Afford to Ignore

EveryoneSocial

If you have been active in digital marketing trends and paying attention at all to the digital landscape, you’ve probably come across influencer marketing. Rather than marketing directly to a large group of consumers, you instead activate influencers to get out the word for you by word of mouth, content creation, social media, etc.

article thumbnail

300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities.