Digilant

APRIL 23, 2024

People spend more time listening to digital audio than they spend on other popular digital channels, including viewing subscription OTT content, watching videos on their phones, or scrolling social networks. For that reason, digital audio advertising represents an important component of any well-rounded media and advertising strategy.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Biznology

SEPTEMBER 22, 2016

(Social Media Examiner). 28% of all online activity is spent on social networks. eMarketer ). 81% of customers reach out to friends and family members on social networking sites for advice before purchasing products. Greenfield Online ). GE Capitol). Global Web Index ). American adults spend 5.5

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Porch Group Media

APRIL 22, 2021

Just take a look at some of these interesting facts from Sprout Social about social media usage: 97% of social advertisers chose Facebook as their most used and most useful social media platform. Facebook continues to be the most popular social networking site in terms of number of active users.

Social Media 52

Social Media Lead Generation Social Marketing Lead Scoring 52

Convince & Convert

JULY 17, 2017

Tying Social to Business Goals. Marketers are spending record amounts of money on social advertising. By the end of 2017, social network ad spending could reach $35.98 billion, representing 16 percent of all digital ad spending globally, according to eMarketer. Securing Budget and Resources for Social.

Paid Search Agency 105

Paid Search Agency Social Marketing Advertising Agencies Budget Programs 105

Contently

NOVEMBER 7, 2016

Per eMarketer, time spent with every medium —including advertising giants like TV, radio, and print—has been colonized by mobile devices. Social media ad revenue is up 57 percent from the same time period last year, continuing its consistent upward trend since the IAB first began measuring the variable back in 2012.

Facebook 165

Facebook Rules Advertisements Advertising 165

Convince & Convert

JUNE 27, 2014

Contests like this one get customers involved and active , both in the social sphere and in real life. Social Media Number of the Week: 63% The TV is the top device of choice for FIFA World Cup viewers to follow the games, but smartphones come in second. via FIFA.com Nick loves this idea.

Social Marketing 149

Social Marketing Work Management Marketing Management Emarketing 149

Sprout Social

JULY 11, 2016

By now most businesses understand the benefits of social media and using a platform like Instagram to gain better insights into analytics. However, there are some companies that still haven’t adopted the social network and have trouble building a solid follower base. But many experts believe that number is only going to grow.

Emarketing 108

Emarketing Buzz Social Networks Social Media 108

Exo B2B

JUNE 18, 2019

What is the relevance of social media for B2B? We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Is social media more of a B2C business? – B2B companies were more likely to exploit social media marketing opportunities than B2C companies.

Social Media 53

Social Media Emarketing Forrester Media 53

Porch Group Media

JULY 13, 2021

When asked about the extent to which digital permeates their marketing activities, 13% of retailers described themselves as “digital-first.” The majority are still primarily led by brick-and-mortar operations and traditional marketing activities. 74% shoppers are unlikely to share a product on social network after purchase.

Statistics 119

Statistics Trends Mobile Advertising eCommerce 119

readwrite

DECEMBER 17, 2021

According to eMarketer , programmatic will account for 88.2% The pandemic stirred mobile ads and voice-activated advertising. In this case, they normally in-house strategic activities while trying to outsource tech functions along servicing teams – ad ops and account managers.

Paid Content 119

Paid Content Trends Paid Search Agency Ads 119

Huptech Web

MARCH 2, 2023

By using social media platforms like Instagram or Facebook, businesses can create engaging content, such as product photos or videos, encouraging users to purchase. As part of their social media marketing activities, top brands use shoppable posts and stories to showcase their products. billion monthly active users.

Paid Content 52

Paid Content eCommerce Social Media Paid Social Agency 52

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Sprout Social

AUGUST 30, 2016

In fact, eMarketer discovered less than 50% of brands are actively on Instagram. While the agency expects that number to increase to roughly 71% by 2017, there’s still a lot businesses can learn about the social network. With a half-a-billion active users on Instagram, there are massive opportunities to get seen.

Brand Identity 69

Brand Identity Branding Emarketing Eye-Tracking 69

EveryoneSocial

APRIL 1, 2021

With access to what people are saying about your brand and the competition in your industry, teams can improve social selling , product positioning, content creation, and customer retention. Related : Want to see how companies like Micro Focus activate their employees to start brand conversations online? Social Listening Statistics.

Statistics 77

Statistics Paid Search Agency Companies Eye-Tracking 77

EveryoneSocial

JUNE 14, 2022

However, we’ve found that scaling your advertising results improves by activating employer influencers. Today, social media is the place where people consume, connect, research, learn, and buy. Social channels are undoubtedly important for your company to be active on. eMarketer ). Let’s explore! MSLGroup ).

Paid Content 56

Paid Content Paid Search Agency Marketing Budget Ads 56

Porch Group Media

MAY 21, 2019

Email is nearly 40 times more effective than social channels in helping brands acquire new customers. eMarketer). However, according to Return Path, more than half (56%) of respondents said they do not actively try to re-engage inactive subscribers. Sprout Social). eMarketer). eMarketer projects that by 2019, 83.6

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Sprout Social

JANUARY 9, 2017

billion monthly active users , Facebook is king of social media. Through the different data sources, Facebook is certainly an active spot every day of the week. While other social media networks certainly have fewer active days throughout the week, Facebook is kind of hard to get wrong when finding a time to post.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Porch Group Media

JULY 8, 2019

Just take a look at some of these interesting facts from Sprout Social about social media usage: 97% of social advertisers chose Facebook as their most used and most useful social media platform. Facebook continues to be the most popular social networking site in terms of number of active users.

Social Media 58

Social Media Social Marketing Trends Media 58

readwrite

SEPTEMBER 25, 2019

Image Source: eMarketer. Social networking platforms like Twitter and Instagram have also become great spaces for businesses to interact. Tools like Leadpages and Instapage specialize in helping website owners build active landing pages. Consider the fact that businesses spent $283 billion in 2018 on digital ads alone.

Budget Programs 91

Budget Programs Advertisements Advertising Landing Pages 91

Porch Group Media

NOVEMBER 12, 2019

billion people are now active internet users, which is about 56% of the global population. Interacting with friends, family and brands through social, mobile and digital channels is very much the norm. . Additionally, Emarketer estimated that the ad spending on social video in the US increased by 38.1% eMarketer ).

Mobile Advertising 45

Mobile Advertising Trends Paid Search Agency Emarketing 45

illumin

NOVEMBER 2, 2018

While younger generations (Teens) are shifting away from Facebook, older generations (Millennials, Gen Xers and Baby Boomers) still consider it the number one social network platform. . Twitter will add the fewest number of new users this year out of any social network. 1 social network among teens.

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Social Networks 40

Webbiquity

JUNE 16, 2015

While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. • However – only 28% of content sharing happens through the big social networks. eMarketer ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Contently

SEPTEMBER 12, 2016

Clicks can be bought on social networks for cheap these days. You might assume that teens and tweens would be most active on social. But with so much consumption, there’s also a risk that your content will blur together with everything else as users hop from network to network.

Stats 60

Stats Social Media Social Marketing Media 60

Optinmonster

OCTOBER 30, 2019

Instead of cold approaching people with ads, promotional emails , or unsolicited phone calls, you’re using social media to find prospects, build brand awareness, and build relationships with potential customers. Most companies already have some sort of social selling set up. Why Should You Use Social Selling?

Statistics 76

Statistics Social Media Social Marketing Media 76

Customer Experience Matrix

SEPTEMBER 3, 2009

Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% At that time, social networks were lumped into content, which had a 34% share.

Spending 120

Spending Media Mobile Advertising Forrester 120

Contently

AUGUST 3, 2016

Every social network has a personality. Perhaps that’s why, despite boasting a high-value professional audience of more than 430 million registered users, it hasn’t seriously challenged Facebook for social supremacy. According to eMarketer , LinkedIn’s ad dollars will only account for 3.4 But LinkedIn?

Linkedin 60

Linkedin Facebook Thought Leadership Work Management 60

readwrite

DECEMBER 17, 2021

According to eMarketer , programmatic will account for 88.2% The pandemic stirred mobile ads and voice-activated advertising As the time people spent online increased while in quarantine, the advertising landscape reshuffled towards mobile and voice search. of all digital display ad spend by the end of 2021.

Paid Content 52

Paid Content Trends Paid Search Agency Ads 52

readwrite

DECEMBER 17, 2021

According to eMarketer , programmatic will account for 88.2% The pandemic stirred mobile ads and voice-activated advertising. In this case, they normally in-house strategic activities while trying to outsource tech functions along servicing teams – ad ops and account managers.

Paid Content 52

Paid Content Trends Paid Search Agency Ads 52

KoMarketing Associates

JUNE 13, 2013

For B2B marketers looking to expand their expertise in social media, this is an excellent group to help them do so. There is information about every type of social media platform along with the best techniques for fully optimizing yourself or business on a social network. eMarketing Association Network – 525,073 members.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

Porch Group Media

JULY 16, 2018

TWO: BE SOCIAL. Millennials have grown up with social media and tend to share everything with their social networks. According to a study by eMarketer, 84% use social media. Social advertisements offer an ideal way to engage these social media users.

Paid Search Agency 75

Paid Search Agency Companies Mobile Advertising Loyalty 75

readwrite

SEPTEMBER 25, 2019

Image Source: eMarketer. Social networking platforms like Twitter and Instagram have also become great spaces for businesses to interact. Tools like Leadpages and Instapage specialize in helping website owners build active landing pages. Consider the fact that businesses spent $283 billion in 2018 on digital ads alone.

Budget Programs 52

Budget Programs Advertisements Advertising Landing Pages 52

EveryoneSocial

OCTOBER 15, 2019

If you have been active in digital marketing trends and paying attention at all to the digital landscape, you’ve probably come across influencer marketing. Rather than marketing directly to a large group of consumers, you instead activate influencers to get out the word for you by word of mouth, content creation, social media, etc.

Statistics 59

Statistics Paid Search Agency Word of Mouth Companies 59

Bluetext

APRIL 22, 2020

This means varying working hours, virtual gatherings and different web surfing, streaming and social networking habits. This shift may be an even greater shift for B2B industries as channels are seeing more traffic from business-people who would normally not be as active on social media in the middle of the day.

B2B Marketing 28

B2B Marketing B2B Thought Leadership Paid Search Agency B2B 28

Customer Experience Matrix

DECEMBER 14, 2009

But a recent eMarketer article B2B Marketers to Increase Social Spend cited two surveys that showed this is also a matter of policy. But I suspect that marketing results will always be driven by activity, and results are ultimately what matter. Perhaps this is an old habit that will change in a customer-driven world. As the bit.ly

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Vision Edge Marketing

APRIL 11, 2012

When you decide to leverage social media you need to deploy it consistently over time. eMarketer estimates that social network ad spending will be $1.3 As more and more companies invest resources into social media and marketing it’s natural to bring to question how to measure the value of this investment.

Social Marketing 100

Social Marketing Lead Scoring Lead Ranking Media 100

Vision Edge Marketing

FEBRUARY 29, 2012

When you decide to leverage social media you need to deploy it consistently over time. eMarketer estimates that social network ad spending will be $1.3 As more and more companies invest resources into social media and marketing it’s natural to bring to questionhow to measure the value of this investment.

Social Marketing 100

Social Marketing Lead Scoring Lead Ranking Media 100

Hubspot

JULY 14, 2013

Last Tuesday, Google+ made it easier for your content to spread on the social network. How Millennials Shop Online, From eMarketer. Learn more about millennial shopping habits over at eMarketer. It can feel daunting, especially when you have a zillion other marketing activities on your plate. From The Next Web.

Emarketing 28

Emarketing Google Social Networks Buyer Personas 28