Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. In this case, honesty means being human, genuine and transparent. We can now automate most of our marketing efforts.

Marketing AI 137

Marketing AI Paid Content Paid Search Agency Automation 137

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Social media is the thing that every brand acknowledges they need, yet many companies struggle to crack the code of success or lead conversions on the platforms. General social media marketing terms.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Sprout Social

OCTOBER 5, 2021

Social justice movements, a global pandemic, climate change and other environmental disasters. Waves of corporations have responded by making pledges to uphold eco-friendly, socially responsible, antiracist business practices. We need some skepticism to keep businesses accountable , transparent and authentic.

Brand Identity 107

Brand Identity Branding Paid Search Agency Work Management 107

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Heinz Marketing

JUNE 2, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing In today’s highly competitive business landscape, building customer loyalty and trust is paramount to the success of any organization. But how can businesses cultivate customer loyalty and trust? Be open about your products, services, pricing, and policies.

Ad Building 60

Ad Building Loyalty Customer Satisfaction Word of Mouth 60

Content Marketing Institute

SEPTEMBER 28, 2018

If you stop at the listening part of social media monitoring, you’re missing out on fresh and effective ways to interact with your target audience and deliver better business results. Consider these six ways to take your social media monitoring to the next level. It also can encompass websites, blogs, forums, etc.

Social Media 111

Social Media Tools Work Management Media 111

Salesforce Marketing Cloud

JULY 5, 2023

Today, more users are comfortable with companies using relevant personal information transparently and beneficially. However, there’s no universal definition of what’s transparent and beneficial. They later see an AI-targeted ad for event planners on their mobile social-media feed.

Design 96

Design Personalization Ethics Ad Exchange 96

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. Marketers often report an impressive average of 14.1 If you’re considering doing the same, this guide is for you.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Hubspot

APRIL 23, 2020

As a marketer, social media is undeniably important – in fact, in 2020, three-quarters (74%) of all global marketers now invest in social media marketing. Social media can help you engage with new audiences, increase brand awareness, handle customer service inquiries, and even increase sales. (As

Social Media 68

Social Media Examples Media Opinions 68

Webbiquity

JANUARY 18, 2024

Moreover, they can complement your other marketing strategies in substantial ways. Instead, you can gather opinions related to your products/services through surveys, and then utilize them to adjust the overall marketing campaign accordingly. Remember, though, that you don’t have to pitch to them.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Outgrow

APRIL 29, 2024

The Power of Influence: Leveraging Social Proof to Boost Engagement Have you ever wondered what keeps a brand strong in today’s tough competition? No business can afford one-time customers after their marketing and branding efforts. Social proof is one of the best ways to do this.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

Marketing Insider Group

MAY 18, 2021

Employee content marketing just might be the missing link to meet all these demands – and many more. Take this stat on video marketing, for example. However, video also frequently includes other human beings speaking, acting, or narrating. That’s why employee content marketing is so important. People don’t trust brands.

Content Marketing 272

Content Marketing Planning Webinar Metrics Content 272

EveryoneSocial

MAY 8, 2018

Social media can still be one of the toughest things for many businesses to embrace and master. Sure, over the last few years a social media strategy has become the norm for marketing teams to implement. However, this mindset among companies and leadership is starting to change.

Social Media 64

Social Media Social Marketing Conversion Media 64

Tomorrow People

OCTOBER 31, 2017

Content marketing is fantastic for pharmaceuticals, healthcare, and financial services, as long as you play the game of differentiation. Some industries have it tougher than others when it comes to creating a quality content marketing strategy. What if people take this as advice and act on it? Transparency.

Differentiation 255

Differentiation Verticals Work Management Marketing & Strategy 255

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism. Transparency, trust and visibility are key tenets of everything they do. What are brand values?

Lead Scoring 127

Lead Scoring Lead Ranking Effectiveness Brand Identity 127

Martech

JUNE 21, 2023

But let’s face it — the “publish and pray” era of content marketing is long gone. But let’s face it — the “publish and pray” era of content marketing is long gone. Maybe you’re wondering, “Should I be mixing professional content into my colleagues’ personal social media worlds?

Marketing & Strategy 136

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 136

Oktopost

MARCH 11, 2020

It has been and always will be a fantastic social media network that was architected to help people connect with one another and find jobs. Today’s B2B buyers trust people, not brands. Your platform provider should be able to work with you to map your goals and act as your trusted partner in the success of your program.

Linkedin 141

Linkedin Enterprise Management Work Management Marketing Management 141

Martech

OCTOBER 15, 2021

Marketers have to work closely with their company’s legal advisors in order to maintain trust with customers when so many people are concerned with the way their data is being used by brands. The game ultimately is about fostering the relationship between your brand and your customers that is built on trust,” Debar said.

Ethics 105

Ethics Work Management Marketing Management Paid Search Agency 105

Zoominfo

AUGUST 15, 2018

While branding is typically a marketing concern, every department and its constituents – from c-level down to hourly workers – has a role to play. They’re invested in the company’s future, so be transparent about all corporate objectives, future projects, decisions, and changes. Reward employees who act as brand ambassadors.

Brand Identity 157

Brand Identity Branding Zoominfo B2B 157

Oktopost

FEBRUARY 28, 2021

It has been and always will be a fantastic social media network that was architected to help people connect with one another and find jobs. Today’s B2B buyers trust people, not brands. Your platform provider should be able to work with you to map your goals and act as your trusted partner in the success of your program.

Linkedin 109

Linkedin Enterprise Management Work Management Marketing Management 109

Salesforce Marketing Cloud

JANUARY 29, 2024

Your email list is the email addresses you’ve collected through your website, blog, or social media campaigns. The fact that you have direct access to a list of good prospects helps you get your content right into their inbox – and since the prospects gave you permission to send them email, a trust factor is already built in.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. What Is Content Marketing? Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Brand Identity 92

ClickZ

MARCH 2, 2020

Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. How to keep consumer trust amidst heightened data privacy concerns. The essentials of social proof and how to leverage it to reduce friction and increase customer lifetime value. 2) Video marketing strategies to increase engagement.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

ClearVoice

MAY 31, 2022

As a content marketer, you know the importance of persuasive writing. In each case, strong content marketing writers incorporate the principles of persuasion into their writing to make the content powerful, effective, and valuable for the people they write for, their clients, and their clients’ prospects. Social media share counts.

Content Marketing 96

Content Marketing Content Paid Search Agency Case Studies 96

Tomorrow People

OCTOBER 27, 2020

A closer look at what marketing tactics seem to be working – and what to watch out for. Earlier this year, before the world experienced mass disruption, we were putting the finishing touches on a series of eBooks looking at some of the most interesting trends we saw in content, marketing, and business strategy. Revenue Growth.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

ClickZ

JULY 21, 2023

Target promotes Lisa Roath to Executive Vice President and Chief Marketing Officer Lisa Roath previously served as Senior Vice President of food and beverage merchandising. By emulating Roath’s approach, businesses can foster sustainable long-term growth and stay ahead in today’s competitive market. #2.

Merchandising 98

Merchandising Amazon Fulfillment Lead Ranking 98

Onalytica B2B

NOVEMBER 12, 2018

Because of this, marketers in B2B and B2C have very different objectives, strategies and tactics to reach their target audience and drive action. Regardless of whether the customer is a buyer or a consumer, they are increasingly trusting brands less and people more. DOWNLOAD EMPLOYEE ADVOCACY 2.0.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Animalz blog

DECEMBER 14, 2023

Instead, content marketers should embrace efficiency and turn to by-products to score a double victory: Use materials you already have to create original content that’s connected to the value prop of the product. Spotify excels at this by filtering their vast array of listener data to only give information that their audience can act on.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Influitive

OCTOBER 11, 2015

Marketers know that finding ways to increase customer engagement is good for the bottom line. Customer engagement really begins the moment a buyer spots a mention of your company on social media, or hears about your product from a peer in their industry. The B2B Marketer’s Field Guide To Customer Engagement.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Zoominfo

MAY 22, 2020

such as websites visits, social media posts, or online purchases?—fall An approach that involves transparency and clearly stating what a company intends to do with personal data enhances the privacy experience, according to Salesforce’s 2018 report, State of the Connected Customer. Digital behavior?—such Source: Salesforce.

Privacy 195

Privacy Marketing Analytics Tools Privacy Policies Zoominfo 195

Sprout Social

MARCH 9, 2023

There are two main aspects of internal communication: employee engagement and internal marketing. Internal marketing is a strategy to help employees make an emotional connection to the products or services the company sells. Communicate the company’s corporate social responsibility efforts.

Public Relations 110

Public Relations PR Thought Leadership Advertising Agencies 110

Navigate the Channel

DECEMBER 4, 2023

In every type of marketing, you utilize your brand voice. They should serve as a compass, guiding every piece of content, every interaction, and every marketing message you create. Remember that these three words are not set in stone; they can evolve as your brand grows and adapts to market changes.

Brand Identity 65

Brand Identity Branding Tips Urgency Marketing 65

Marketing Craftmanship

JANUARY 10, 2015

This past September, the well-respected marketing firm, Peppercom, conducted in-depth research involving nearly 300 of the hedge fund industry’s largest firms, to measure how those funds are currently applying standard marketing tools & tactics including websites, social media, the financial press and advertising, one year after the JOBS Act.

Practices 100

Practices Planning Enterprise Management Transparency 100

readwrite

DECEMBER 17, 2021

While the pandemic has had a huge, disruptive impact on marketing, it’s still crucial to observe what will happen in the digital marketing and advertising spaces. The more accurately marketers understand trends, the more chances they have to beat the competition. According to eMarketer , programmatic will account for 88.2%

Paid Content 119

Paid Content Trends Paid Search Agency Ads 119

Contently

MARCH 25, 2024

As a result, designers and marketers are constantly experimenting with new aesthetics to create content that resonates with audiences and keeps them engaged long enough to turn them into loyal brand advocates. 2024 Visual Trends Marketers Need to Know About 1. Sometimes, that feedback is good, and other times, not so much.

Marketing AI 78

Marketing AI Trends Marketing Strategy Marketing & Strategy 78

Buffer

APRIL 20, 2022

I’ve been considering hiding my likes too, but I’m not sure if that’s a good idea from a marketing perspective. “We’re hardwired to find social interactions rewarding,” he told PBS. A 2020 study found that only 29 percent of users would post an unedited photo of themselves on social media.

Advertising Agencies 81

Advertising Agencies Transparency Paid Search Agency Validation 81