Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. But generative AI hits differently and closer to home.

Marketing AI 117

Marketing AI Content Marketing Planning Ethics 117

Launch Marketing

AUGUST 23, 2023

Finding the ideal candidate for a VP of Marketing role is an ongoing challenge for B2B executive leaders. Marketing is a rapidly evolving field, necessitating a candidate who has a unique blend of skills and leadership qualities to thrive in today’s competitive digital landscape.

Marketing AI 107

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 107

Brandpoint

DECEMBER 18, 2019

So, it comes as no surprise that he took all his experience and knowledge and recently published a book for new and seasoned public relations professionals. I sat down to talk with him about his book, his career and public relations in general. ” Is influencer marketing just the newest shiny thing?

PR 97

PR Public Relations Media Work Management 97

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. ” The state of earned media blogger outreach. “I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Bluetext

APRIL 15, 2024

Specific to public sector-focused enterprises, Washington Technology summarized a number of CGO appointments across a broad range of government contractors and Federal IT providers, including Aptive Resources, cBEYONData, Electrosoft, RavenTek and Navistar Defense. You know what else is having a moment – The B2G Chief Growth Officer (CGO).

Advertising Agencies 46

Advertising Agencies Paid Search Agency Public Relations Top of Funnel 46

Content Marketing Institute

JANUARY 25, 2019

You know you have amazing content, but how do you drive traffic to it? I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. 3 New Content Distribution Tech Trends to Embrace Now [Tools]. Be your content’s PR team.

Paid Content 108

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 108

SmartBrief - Marketing

AUGUST 14, 2023

As a lifelong agency guy, I have a profound bias about what activities and marketing disciplines are best outsourced. While it may seem surprising, it’s not that I believe that brands should outsource all marketing. Please keep my bias and your own limitations in mind as you read the following marketing channels.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Brandpoint

FEBRUARY 23, 2023

But, for those in public relations, this is the worst thing they can do. Helping these brands understand why budgets should not pause during a time like this is just one part of the job that doesn’t necessarily have to do with sponsored content strategy. From a business standpoint, this is a good thing for you.

PR 62

PR Public Relations Advertising Agencies Thought Leadership 62

Buffer

DECEMBER 15, 2021

For any company, building and maintaining a social media presence is a key marketing strategy for reaching more potential customers. A company’s social media profiles also act as a space where anyone can get to know your company much better, helping to build a stronger online brand. In 280 characters or less.)

Social Media 85

Social Media Work Management Marketing Management Process 85

Rain: The Growth Agency

MAY 19, 2020

As we come together in our respective communities to battle the coronavirus pandemic, one thing is very clear: Companies that have acted the fastest will likely emerge in the best shape. Many traditional marketing and distribution channels have essentially disappeared as consumers have taken refuge at home. Invest In Paid Media.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Social Agency Cost Per Thousand 52

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? Bethany Chambers , North Coast Media . 4), complement to paid advertising (no.

FAQ 96

FAQ Paid Search Agency Content Marketing Work Management 96

Walker Sands

MARCH 18, 2020

The good news is that being productive and staying connected are sweet spots for us marketers, and today, with our teams working remotely and some unpredictability around what’s next, the importance of these qualities is at an all-time high. Content and Messaging. Create relevant content that adds value.

Paid Content 52

Paid Content Planning Budget Programs Paid Search Agency 52

SmartBug Media

JUNE 11, 2021

Higher education is a unique and competitive landscape—one that pushes marketers to continuously think outside the box to have their brand stand out in a crowded marketplace. Plus, many long-standing institutions grapple with the need to please stakeholders by upholding traditional marketing tactics that are considered “tried and true.”.

Education 64

Education Account Based Marketing Work Management Lead Scoring 64

Content4Demand

MARCH 14, 2019

Nothing makes us happier than clients who achieve wild success with their marketing campaigns. SOC Telemed came to us with ambitious goals last year, ready to tackle a total marketing remix to reach a brand-new telemedicine audience. Specialists On Call was an established brand when Meg came on board to lead its small marketing team.

Case Studies 69

Case Studies Case Study Studies Ad Building 69

Bluetext

NOVEMBER 10, 2022

With Elon Musk at the helm, today’s reality may be old news by tomorrow, but marketers cannot ignore a swirl of new challenges for executives/leaders as well as their overall brand presence on Twitter. Out-of-sync values make for tough decisions for site advertisers. Evaluate the Value of Verification.

Paid Content 26

Paid Content Twitter Brand Identity Branding 26

Biznology

JULY 11, 2013

Today, brands must be seen as experts, and we claim that title through content marketing, which means producing content that informs your buyers and keeps them apprised of news and trends. Which makes content marketers journalists too, and with that, comes responsibility. Why does this matter to content marketing?

Brand Identity 80

Brand Identity Branding Ethics Word of Mouth 80

Hubspot

MAY 2, 2019

But what if told you the widespread use of the shopping cart and, in turn, some of your memories associated with the supermarket staple never would’ve happened if it weren’t for some cunning marketing? But, for customer-centric marketers who value authenticity and integrity, it’s more of a cautionary tale than an inspiring one.

Ideal Customer Profiles 75

Ideal Customer Profiles Paid Search Agency Planning Brand Identity 75

seo.co

DECEMBER 18, 2020

Table of Contents. + With the advent of social media, it has become even more easy to build (or destroy) your reputation. There might be negative posts on certain social media about your operation. Does your business like to partner with other businesses for marketing, innovation, media, etc.? Customer loyalty.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

Ontraport

APRIL 14, 2021

Business owners and marketers come to us from a wide range of industries and with a diverse set of business skills. You’re well aware of the value your offering brings to the market, and you assume that your potential customers are too. The key to making this strategy work lies in the gated content you offer.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

Brandpoint

JANUARY 21, 2020

Alyssa Santoli is the Manager of PR and social media at Vitamix and has over 10 years experience in social and digital marketing. She has brought insight from many different industries to her current role at Vitamix, including social and content marketing experience from her time spent in the finance industry.

Ad Building 77

Ad Building Marketing & Strategy Social Media PR 77

Excelsior Research

JUNE 1, 2021

DIGITAL MARKETING. CONTENT SYNDICATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. DIGITAL MARKETING. CONTENT SYNDICATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. This is a long-term relationship between a brand’s marketing and sales team and prospective customers.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Ontraport

APRIL 14, 2021

Business owners and marketers come to us from a wide range of industries and with a diverse set of business skills. You’re well aware of the value your offering brings to the market, and you assume that your potential customers are too. The key to making this strategy work lies in the gated content you offer.

Paid Content 72

Paid Content Brand Identity Branding Lead Scoring 72

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Been Caught Stealing Let’s start with content creation and copyright issues.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

JULY 15, 2010

When it comes to creating a social media strategy , there is one, often overlooked piece of the puzzle that falls through the cracks. I work with clients to create communication plans and digital strategies that usually include some form of social media. Who is responsible for adding content?

Social Media 141

Social Media Paid Content Media Act-On 141

Biznology

OCTOBER 8, 2013

A venerable tradition in public relations is the grass-roots campaign. This sort of stealth marketing is very effective, it seems, as it hasn’t gone away. Photo credit: calmenda. Get a solid issue behind you and get out the vote! Get people to chime in their support and try to get some attention.

Social Media 80

Social Media Astroturfing Practices Media 80

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 161

PR Social Media Paid Content Media 161

Biznology

OCTOBER 11, 2016

Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. Digital Marketing Strategy and The Rise of The Micro-Influencer. Micro-influencers are changing the way brands do social marketing according to new report.

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Youtube Paid Search Agency 80

Content Standard

JULY 24, 2018

With everyone from sales to HR to fellow marketers demanding more content to support their own work, what content marketing has time for audience insights? The problem is, creating all this reactionary content results in random acts of marketing with no specific plan or strategy to back them up.

Top of Funnel 44

Top of Funnel Content Focus Group Customer Surveys 44

Content Standard

DECEMBER 9, 2016

There’s a major difference between creating content and embracing a full content marketing strategy. Let’s say you’re the VP of marketing at a division of a major financial institution, and you recognize the power of content. Now’s the time to act. Here’s where to start.

Buy 40

Buy Marketing Strategy Marketing & Strategy Paid Search Agency 40

Writing on the Web

JULY 24, 2013

During the 1950s-1970s he was the highest paid entertainer in the world. Had the Internet been around, however, he would have skillfully used it in the same way he employed public relations expertise to deny his homosexuality and project “family values.” That’s pretty amazing considering he was a pianist.

Business Blogging 100

Business Blogging Business Public Relations Internet Marketing 100

Biznology

MARCH 8, 2016

While there are more people than ever who are dipping into the content produced by bloggers every day, starting a new blog from scratch is so dispiriting that many potential bloggers are instead writing for Tumblr, Medium.com, Facebook Notes, or the LinkedIn Publishing Platform. Blogging Isn’t Cool. Blogging is Hard.

Blogger 80

Blogger Outreach Advertising Agencies Marketing Automation Services 80

Marketing Insider Group

JUNE 22, 2021

Businesses worldwide continue increasing their content marketing budgets to expand their reach and grow their audiences online. But if they don’t have a content distribution plan in place, a lot of their time, effort, and resources will end up going to waste. Every type of content requires unique distribution tactics.

Distribution 303

Distribution Cost Per Click Marketing Budget Marketing Budget Creation 303

Act-On

SEPTEMBER 19, 2023

Growth marketing has been around for awhile now. Wondering “What is growth marketing?” So congratulations, growth marketer. So let’s take a look at the definition of growth marketing, and where the term came from. Instead, growth marketers focus on how to build better relationships with customers.

Growth Marketing 130

Growth Marketing Planning Paid Search Agency Marketing & Strategy 130

flux.la

FEBRUARY 1, 2020

Getting traffic from search engines is extremely important. In this guide, I’ll show you exactly how to optimize your search engine ranking in 2020. Every time you key in a word or a phrase on search engines like Google, Bing or Yahoo, a list of websites related to the topic will be given to you. 1) What is SEO.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Hubspot

MAY 13, 2015

When we think of marketers, we often think of using social media to promote content and engage with consumers online. But this isn't the reality for all marketers (even though it should be). Many finance marketers have hesitated to adopt social media, saying the risk isn't worth the investment. The result?

Social Media 28

Social Media Social Marketing Terms and Conditions Media 28

Walker Sands

APRIL 26, 2021

This year’s event explored how changes and challenges in 2020 have impacted ‘The Path Forward’ for PR, communications and marketing professionals. This year’s event explored how changes and challenges in 2020 have impacted ‘The Path Forward’ for PR, communications and marketing professionals.

Conference 52

Conference PR Paper Paid Search Agency 52

Walker Sands

APRIL 26, 2021

This year’s event explored how changes and challenges in 2020 have impacted ‘The Path Forward’ for PR, communications and marketing professionals. This year’s event explored how changes and challenges in 2020 have impacted ‘The Path Forward’ for PR, communications and marketing professionals.

Conference 52

Conference PR Paper Paid Search Agency 52