article thumbnail

Marketo Buys Crowd Factory, Silverpop Buys CoreMotives, and Other News from Pardot, Neolane, Act-On and OfficeAutoPilot

Customer Experience Matrix

These are keyword monitoring, which tracks the user’s site rank in Google and Bing, and competitor monitoring, which captures metrics such as Google PageRank, inbound links, and indexed pages. But what I find intriguing is how little the two businesses overlap. Data comes from several sources.

Act-On 120
article thumbnail

Topical SEO: 7 Advanced Concepts of Link Relevance & Google Rankings

Moz

This is the popularity part of Google’s algorithm, described in the original PageRank patent. In the beginning, there was the original PageRank patent , which changed the way search engines worked. Most marketers understand that links to websites count as “votes” on the web. But Google doesn’t stop at using links for popularity.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Marketing: Top 100 Twitter Influencers

Onalytica B2B

70% of B2B marketers are creating more content than they did one year ago. This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. PageRank (Normalised). Act-On Software, Inc.

Twitter 100
article thumbnail

Do Social Signals Drive SEO?

Convince & Convert

Being the savvy content marketer you are, you now set out to to bring an audience to that post. The theory is that content that gets shared a lot in social media may be seen as more valuable content by the search engines. You just hit hit publish on that great new blog post. What a great feeling! The main reason for this?

SEO 167
article thumbnail

Study Confirms Moz Has the Largest Link Data Set

Moz

Posted by CassandraLeeanne Backlinks continue to be especially valuable for SEO, acting as a signal to search engines that vouches for both the value of your content and the worthiness of your website. While a lot has changed in 20 years, high-authority links are still a driving force in how Google values and surfaces content.

Studies 66
article thumbnail

Top 4 SEO Tips for Small Business Blogs on a Shoestring Budget

Writing on the Web

Of course, you’ll only be able to do that if you generate remarkable content that offers actionable information.Here are a few strategies that can help you identify quality blogs: a) Create an account on platforms like myblogguest , etc. It will let you see the PageRank of every blog you visit instantly.

article thumbnail

Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

Table of Contents. + 9 black hat content marketing tactics to avoid. + Duplicate content. + Scraping content. + It doesn’t matter how high-quality the content appears to be or how many blogs are in the network. 6 black hat link building tactics to avoid. What makes link building tactics “black hat?”. +