Topical SEO: 7 Advanced Concepts of Link Relevance & Google Rankings
Moz
MARCH 31, 2019
Most marketers understand that links to websites count as “votes” on the web. This is the popularity part of Google’s algorithm, described in the original PageRank patent. But Google doesn’t stop at using links for popularity. In the beginning, there was the original PageRank patent , which changed the way search engines worked.
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