Scoop.it

AUGUST 3, 2021

Content curation is one of the most effective ways for businesses to keep their audience constantly engaged on social media without having to invest all their time in thinking and executing content ideas. Curated content can also make for a perfect conversation starter with leads. But what is content curation?

Curation 104

Curation Small Business Marketing Top of Funnel Paid Search Agency 104

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Optinmonster

OCTOBER 31, 2023

In the age of content marketing , where content is king, headlines reign supreme. Whether you’re a seasoned content creator, a business owner looking to boost your online presence, or simply curious about headline copywriting, this blog has something for everyone. Are you looking for headline examples?

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

Spiralytics

APRIL 16, 2023

Cold, hard facts about your products won’t always persuade customers to buy them. Emotional marketing focuses on reaching basic human emotions such as anger and joy to get people to act, whether that’s sharing a video or buying a product. So, you’ll need to tailor your emotional marketing strategy to your target customer.

Statistics 118

Statistics Paid Search Agency Advertising Agencies Marketing & Strategy 118

Content Standard

SEPTEMBER 19, 2023

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. The most anxiety-ridden question I encounter among marketers is how to safely and responsibly leverage generative AI for content creation in light of tech uncertainties.

Enterprise Management 100

Enterprise Management Generation Work Management Marketing Management 100

Webbiquity

MAY 25, 2021

Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. It’s got a bit of a stigma around the adult content today but I think it has potential life and it’s going to grow beyond that. Affiliate sales support independent publishing.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Outgrow

NOVEMBER 30, 2022

Creating fun and exciting videos that help business owners achieve their dreams and goals enables them to get attention from these types of customers. Narrowing down the platforms where you’ll publish your videos enables you to focus all your energies on those that give you the highest chance of conversions. Plan Content Production.

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Sprout Social

OCTOBER 5, 2016

As a business, you look for ways to humanize your brand and build trust with customers. With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content. For marketers who aren’t seeing much interaction or social media engagement , it might be time to consider user-generated content.

User-Generated Content 111

User-Generated Content Generation Content Social Networks 111

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

FAQ 96

FAQ Paid Search Agency Content Marketing Work Management 96

Vidyard

JUNE 15, 2020

Contents 1. Tactics that don’t go viral within the sales culture underperform. One Vidyard customer picked two of their lower-performing sales reps and asked them to use video for several weeks. Some salespeople understand the value of video intuitively. Some reps on your team may already use it. Ask around. Get It Free.

Video Marketing 125

Video Marketing Response Rate Cold Calling Hubspot 125

Webbiquity

MARCH 7, 2019

Use this page as the central space for posting event updates and engaging content, which can then be promoted on your other social channels. Create your event hashtag early on to avoid a last-minute slapdash fail; you don’t want to attract viral fame for the wrong reasons! 77% of all Americans have at least one social media profile.

Social Media 200

Social Media Promotion Creativity Media 200

Content Marketing Institute

OCTOBER 19, 2018

Today, I just call him Average Content Marketer. See, average content marketers are far too concerned with looking like they can do the job. Average content marketers love the tips and tricks, the cheats and hacks, the gurus and the get-there-quick schemes. As an industry, we’re losing our way in content marketing.

Budget Programs 87

Budget Programs Content Work Management Case Studies 87

RebelMouse

JULY 11, 2017

A lot of people know RebelMouse from when we went viral in 2012 as a social aggregation tool — later dubbed "social media's front page." This is still true, but RebelMouse has since evolved into an enterprise-level publishing solution that — just like we always have — adapts to the current digital landscape. The act of creating!

Paid Search Agency 68

Paid Search Agency CMS Development Creativity Advertising Agencies 68

Hubspot

MAY 14, 2019

Account-based marketing (ABM) is a hyper focused marketing strategy where teams treat an individual prospect or customer like its very own market. Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Content Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Sprout Social

JUNE 29, 2020

Consider what social platforms are most popular among high school students and what content will resonate strongest with students starting to think about university. Consider what social platforms are most popular among high school students and what content will resonate strongest with students starting to think about university.

Marketing Funnels 132

Marketing Funnels Top of Funnel Marketing & Strategy Marketing Strategy 132

Oktopost

MARCH 31, 2021

TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily. 71% of B2B marketers said they used video content in their strategy. This upward trend shows no sign of slowing, with 82% of internet traffic expected to be composed of video content by the end of 2021. .

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Convince & Convert

JANUARY 15, 2018

This is not because Facebook is evil and is trying to convince you to buy ads (although that’s somewhat accurate), but more so because a lot of business content on Facebook SUCKS. That’s great content from a business. Post Content That Solicits Thoughtful Responses. Get Serious About User-Generated Content (UGC).

Facebook 166

Facebook Word of Mouth Press Paid Search Agency 166

Buffer

SEPTEMBER 1, 2022

In terms of value, I think the most valuable content medium for me has been the podcast, but they all go together. So beyond the shorter-form Twitter content, I could also be in my audience’s inbox and share more in-depth thoughts. I started when I was first interviewing for a job. And that's a brand, right?

Curation 104

Curation Impressions Top of Funnel Startups 104

PureB2B

MAY 30, 2022

Remember, you need to comply with any relevant laws around email marketing in your location, such as the GDPR or CAN-SPAM Act. Use Content Marketing to Generate Inbound Leads. 91% of B2B marketers use content marketing , and if you're not already investing in content, it's time to rethink your marketing budget allocation.

Cold Calling 62

Cold Calling Marketing Budget Sales Leads Sales Qualified Leads 62

Marketing Insider Group

JULY 28, 2014

And yet we continue to expect brands and publishers to engage with us directly. In order to save marketing, brands need to begin to think and act like publishers, putting promotional messages and interruption techniques aside and seek to connect with their audience through stories they love. That’s content marketing.

Brand Identity 100

Brand Identity Branding Advertising Agencies Banners 100

Sprout Social

JANUARY 24, 2022

Social media professionals understand the following about your company: • Marketing • Comms (especially crisis) • Branding • Industry trends • Customer service • Creative (graphics, imagery, photos, video) • How to create and nurture brand advocates. Organization skills (especially with managing a content calendar ). Customer care.

Social Media 101

Social Media Work Management Marketing Management Tips 101

B2B Memes

NOVEMBER 29, 2011

A couple of years ago when I started B2B Memes it was my plan to focus exclusively on trade publishing. But as I looked around the blogosphere/Twitterverse, it didn’t take long to realize that the most enthusiastic and informed discussions about B2B communications involved not publishing, but marketing. The deer have guns.

Content 100

Content PR Social Media Ethics 100

DivvyHQ

APRIL 19, 2016

Three months ago, you launched a new content property. Your team has worked hard to hit deadlines and create some really good content that is making you look good. ” 1) One-size-fits-all content. Do any of these content tactics sound alarmingly familiar to your organization? Same content across all social channels.

Content 40

Content Viral Marketing Custom Publishing Act-On 40

SmartBug Media

JANUARY 30, 2019

LinkedIn has now evolved into a content marketing platform with nearly 600 million members and over $1 billion in quarterly revenue. This will act as your personal landing page—where visitors will decide if they should convert into a contact or connection. Those days are over. Optimize Your LinkedIn Profile.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Linkedin Optimization 94

Sprout Social

OCTOBER 13, 2022

“Make it go viral.” Social marketers know creating viral posts isn’t their most important goal. other than "make it go viral" — Matt Navarra (@MattNavarra) September 22, 2022. That doesn’t mean you can’t learn something from viral posts and campaigns. What are the chances of going viral?

Viral Marketing 142

Viral Marketing Burn Rate Social Media Advertising Agencies 142

Vidyard

JUNE 15, 2020

Contents 1. Dan Wardle Vidyard VP of Revenue Tactics that don’t go viral within the sales culture underperform. One Vidyard customer picked two of their lower-performing sales reps and asked them to use video for several weeks. Some salespeople understand the value of video intuitively. Some reps on your team may already use it.

Video Marketing 65

Video Marketing Response Rate Cold Calling Hubspot 65

Circle Studio

MARCH 12, 2020

While blogs, podcasts, video and other online content has taken center stage, good old-fashioned, printed books still remain a great way to get inspiration and stay ahead of the marketing curve. Creative marketing and delightful customer service too are not enough to succeed. The Employee Experience Advantage. Everybody Writes.

Work Management 78

Work Management Marketing Management B2B Marketing Marketing Analytics Tools 78

PureB2B

JUNE 23, 2021

Forty-nine percent of those surveyed indicated their goals had altered to focus on expanding business with existing customers. At this point, it is possible to automate content marketing delivery at virtually every step. Artificial intelligence (AI) is one of the options for tackling customer experience demands.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

Hubspot

JANUARY 20, 2021

But then, vlogging evolved into what we know it as today: a sustainable income source for influencers and an effective content marketing tool for brands. Imagine creating these high-quality videos for YouTube, but your ideal customer lives on Facebook and prefers short-form videos. Develop a content strategy. Exciting stuff.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

Content Standard

SEPTEMBER 17, 2015

Sometimes, content marketers are straightforward. We explain why your mobile content strategy will change because of the ad-block apocalypse. We break down the differences between hosting content on microsites, subdomains, and subfolders. We describe why content marketing is hurting enterprise businesses.

Personalization 40

Personalization Content Marketing Content Microsite 40

Ambal's Amusings

APRIL 29, 2010

How should marketers leverage content? Which content should be free? Which content should be gated to genereate leads? Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Buffer

OCTOBER 6, 2022

She’s currently working as the CEO and Lead Trainer at Customer Camp , a company dedicated to helping its clients better understand buyer psychology. I found that it was such a fun place to both create content and meet people that I just started spending more time there. What do you think about personal branding in general?

Newsletter 68

Newsletter Paid Search Agency Advertising Agencies Twitter 68

Valasys

MAY 6, 2021

Doesn’t matter how long you’ve been running your business, virtual marketing can prove to be an essential part of your business, and it drives new customers to your business to help you get the best bang for your buck. The key to being successful with virtual marketing is knowing what to do, how to do it, and where to do it.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. Create Weekly Themed Content. Brands use the #MondayMotivation or #ThrowbackThursday hashtags to appear among trending content and to bring consistency in their posting schedule. Encourage User-Generated Content.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Golden Spiral

JANUARY 31, 2019

You’re competing with every blog, Internet marketer, and celebrity that makes a way into the email accounts of your existing and prospective customers. The CAN-SPAM Act is serious. Don’t think you’re creating too many; if it’s good content, it’s good content. With over 4.3 That’s a lot of competition! And you’re B2B.

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

Biznology

JANUARY 9, 2014

Do you think a solid content marketing strategy exempts your brand from needing to do outreach? We’re living in an era of content saturation. Over 2 million blog posts are published each day. This product is the secret behind the viral content of many notable brands, including HomeDepot, GoDaddy, and Groupon.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

ConvertKit

NOVEMBER 9, 2020

Offering discounts and coupons on your digital products can be a great way to increase revenue and reward loyal customers. Offering discounts and coupons on your digital products can be a great way to increase revenue and reward loyal customers. Urgency helps drive new customers. Everyone loves a bargain. The only problem?

Bundling 93

Bundling Urgency Marketing Pricing Price 93