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Decoding California’s Privacy Changes: 5 Must-Read Updates for Digital Marketers

Choozle

Meet Ben Isaacson, Choozle’s Fractional Privacy Officer When navigating the amended CCPA and its expanded Regulations, it’s critical for businesses to be clear about all their data uses and vendor relationships, and take necessary steps to meet the Regulations’ prescriptions. Consumers may now be using privacy-forward browsers (eg.

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What Google’s Content Update Means For Marketers

Anyword

Google stated these: Online educational materials Entertainment Shopping Tech-related content. Perfectly optimized content uses Google’s SEO best practices as guidelines and reflects the proper balance of valuable, educational content and popular keywords. The new classifier acts as one of the signals that Google uses to rank content.

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Brand experience: Why it matters and how to build one that works

Sprout Social

When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. This, coupled with an exceptional customer experience, ultimately drives customer acquisition and retention to fuel your business growth.

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Drive growth with account-based marketing

Martech

As many e-commerce businesses experienced firsthand, COVID-19 caused a boom in online shopping. As a result, many businesses are trying to reinvent themselves, adapt to new business models and technologies, adhere to new consumer expectations, and keep pace with their competitors. Here’s a guide on how to do that.

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How to Avoid Failure in Your Customer Experience Strategy Planning for 2018

Aberdeen

Following inaccurate guidance could significantly cost your business, resulting in wasted time and resources, unhappy customers, and poor performance results affecting performance evaluations. Unfortunately, it’s hard to analyze every article on CX trends and best practices to classify them based on the above criteria. Pure opinion.

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Creatives Getting Dirty With Data: How Backstage Drives Growth Via Content Marketing | Webinar Recap

Parse.ly

The past two years have been a true test of businesses’ ability to thrive in a world of uncertainty, and the ones with the best content were the ones that came out on top. to achieve a 20% increase in conversions, 25% revenue growth attributable to content marketing, and 10% savings on ad spend. Watch the full webinar.

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10 Crucial B2B KPIs for B2B E-commerce Marketplace

Valasys

In a data-driven world, you need to understand how to measure the success of your business model. And KPIs influence management behavior as well as business culture.” ” The most successful e-commerce businesses have been defining and measuring the vital KPIs for B2B e-commerce marketplace. 2) Website Traffic.