Marketing Insider Group

MARCH 16, 2023

Because while many people wish they could be Gryffindors, they’re not all willing to take the risk that comes with acting like one. Their “Just Do It” slogan became synonymous with the likes of Michael Jordan in the 80s and 90s, making them the brand of the world’s best athletes. By asking them to create it.

Marketing Agencies 2 232

Marketing Agencies 2 Lead Ranking Content Work Management 232

Bannerflow

OCTOBER 12, 2018

Google is 20 years old this Autumn and it dominates digital advertising. For display advertisers, Google’s tools are what many brands rely on when serving ads and gaining insight into performance. Fundamentally, Google’s online tools are a key component of how many marketing teams work. billion in the first quarter of 2018 !

Paid Search Agency 75

Paid Search Agency Display Doubleclick Advertising Agencies 75

Marketing Insider Group

FEBRUARY 22, 2021

Google looks at over 200 ranking factors when determining where to place your content. Even the highest authority sites like Wikipedia and YouTube only make it into the high 90s. If you try, Google will notice, and you won’t earn the rankings you want on any URL. You must prioritize quality and consistency over quantity.

Domain 334

Domain Long Tail Marketing Content Keywords 334

Optinmonster

FEBRUARY 11, 2024

You’ll know the best growth hacks to beat those stats and create a strong, growing business by the end. Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable.

Paid Content 89

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 89

QuanticMind

SEPTEMBER 29, 2023

Holiday Shopping Insights: Keep Up With Deal-Seeking Shoppers [:04] New insights from Google show that deal-seeking for holiday shopping happens throughout October and November—so position your brand by extending the shopping window, starting now! The feature will fully launch as part of a new Google Ads experience in 2024.

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Martech

JUNE 7, 2023

In response, Google introduced YouTube Shorts and Meta followed suit with Instagram Reels, solidifying the significance of short-form video content. Start long and go short YouTube is the number one platform and channel for video marketing. The most successful YouTube videos are long-form, often at least 10 minutes long.

Marketing AI 116

Marketing AI Advertising Channels Video Marketing Youtube 116

Navigate the Channel

JANUARY 8, 2024

Micro-moments, a term popularized by Google , refer to those split-second instances when individuals turn to their devices to seek answers, make decisions or solve problems. According to Google, they fall into four key categories: I-Want-to-Know Moments: Consumers are curious and they want information.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012. The state of the blogger outreach union ten years on.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Scoop.it

FEBRUARY 1, 2024

Creating original content can take many forms, like making helpful YouTube guides, writing thought-provoking articles, or or conducting thorough product assessments. Win: Google Loves Original Content Google is a huge fan of unique content , especially if you’ve created your content with an eye on SEO.

Curation 88

Curation Marketing Analytics Tools Eye-Tracking Content 88

Outgrow

NOVEMBER 30, 2022

Video has clearly grown as a marketing strategy due to its effectiveness in increasing brand awareness and sales. But before videos become a successful marketing strategy in your toolbelt, you must learn what it takes to plan, develop, and create videos that leave a lasting mark on your viewers. How to Create an Effective Video Marketing Strategy?

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Convince & Convert

DECEMBER 13, 2023

Doing your research to find the best keywords to maximize your videos’ chances of getting watched is, well, key ( pun definitely intended ). As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging.

Social Media 153

Social Media Video Marketing Media Eye-Tracking 153

Contently

JUNE 16, 2022

The Purdue Pharma case is one of the best examples of how health and medical misinformation can literally kill people and ruin lives. While internet giants like Facebook and Google have been reticent to take responsibility for the content their users post, pressure from lawmakers and consumers is forcing them to evolve. Murthy, U.S.

Paid Search Agency 135

Paid Search Agency Ethics Case Studies Guidelines 135

SmartBug Media

JULY 11, 2023

It's where a visitor "lands" after clicking on a link in an email or ads from Google, YouTube, Facebook, Instagram, or elsewhere on the web. Highlight the benefits of your product and why it's the best choice for your customer. Its primary purpose? To convert visitors into customers. The other half? Optimizing the page.

Landing Pages 75

Landing Pages Conversion Rate Mobile Advertising Click Rate 75

Moz

JANUARY 5, 2020

It does my heart good to see it, but here’s my completely unsentimental take on the challenges you face: The Internet, and Google’s local platforms in particular, are a complete mess. Google is the biggest house on the local block; you can’t ignore it. Level 1: Feed Google. Image credit: Mcapdevila. How do you do this?

Google 78

Google SEO CAN-SPAM Communities 78

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. The Demise of Google+.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

Convince & Convert

AUGUST 22, 2012

Is so, you have probably relied on Google Analytics. Here’s a rundown of classic and new tasks you can perform in Google Analytics to demonstrate social media’s impact. Why: View site traffic and visitor behavior exclusively from sources like Facebook, YouTube, Twitter and the like.

Marketing Analytics Tools 150

Marketing Analytics Tools Social Media Marketing Report Analytics 150

The Lead Agency

APRIL 14, 2024

Every year, the industry’s best and brightest share their perspectives to tell the online world what’s coming around the corner. Finding the right information is tricky. But you, my B2B friend, are already practising the buyer behaviour of all of us in B2B. After all, we all love content. So, what’s different about 2024?

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Biznology

JULY 29, 2014

Even then, while I met the best, most creative people of my life, I only got to know the people who were already members of MetaNet or the smaller communities inside: ArtsWire and Education for the Arts. Google+ Is Potentially Everyone. Does Google Know how Money Plus Is? Do you think Google knows what they have in Google+?

Google 80

Google Network Marketing Social Networks Communities 80

SocialPilot

DECEMBER 6, 2023

As a social media user, algorithms lighten up your social media experience. On the other hand, the same algorithm can bring you low visibility and no traction if you are a budding influencer or marketer with a handful of followers. Fortunately, you can cease your share of visibility on social media platforms. But how do social media algorithms work?

Social Media 83

Social Media Paid Content Media Lead Ranking 83

Optinmonster

MAY 16, 2023

In the end, we will share some of the best off-page SEO techniques with you. Off-page SEO is crucial in demonstrating your website’s expertise, authoritativeness, and trustworthiness (E-A-T) to Google and other search engines. Search engines, like Google, value these endorsements and use them as an SEO ranking factor.

SEO 78

SEO Lead Scoring Lead Ranking Link Building 78

Martech

MARCH 15, 2022

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. For example, you could use YouTube ads to test their effectiveness and use the results to help you decide which ads to air on TV. Demand-side platforms.

Advertising Agencies 125

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 125

SmartBug Media

JULY 16, 2021

First, it’s important to explain why you should root your video marketing strategy in SEO best practices. “If Some SEO experts prefer to plan their content around keywords , but I think it’s best to strategize around the search intent behind keywords. Why You Should Care About Video SEO. What do they care about?

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Contently

NOVEMBER 3, 2016

For three years in a row , Google has been the most attractive employer in the world for business and computer science graduates, according to research from advisory firm Universum. Google is second only to NASA for engineering graduates, and in 2015, it snuck into the top three for humanities and reached number six for natural sciences.

Google 60

Google Content Marketing Work Management Content 60

seo.co

OCTOBER 5, 2021

Mobile devices such as iPhones, iPads and Android phones don’t support the Flash video framework, so Google ranks mobile sites with heavy Flash content lower than sites using Flash alternatives, such as HTML5 and its graphical Canvas library. Getting Higher Google Rankings With Better Mobile Websites. Graphics and Video Without Flash.

SEO 98

SEO Mobile Advertising API Paid Search Agency 98

Vidyard

JUNE 24, 2014

Videos are, without a doubt, the best way to guide potential buyers through your product offering because they’re persuasive and quick to consume. In today’s digital space there’s a need to bring a YouTube-like viewing experience to your company’s website.

Youtube 51

Youtube Video Marketing Marketing Websites Top of Funnel 51

Marketing Insider Group

JANUARY 15, 2020

One of the best ways to add pizzazz to your event is to find a motivational speaker that will rock the house. Study their audience’s response to determine if they can move an audience to act. Use targeting tools available on both Google and social media to narrow down your audience to likely attendees.

First-Mover Advantage 175

First-Mover Advantage Buzz Merchandising Planning 175

Martech

FEBRUARY 15, 2023

For brands to avoid creepiness , Rasmus Houlind, author of the forthcoming book “Hello $FirstName: Profiting from Personalization,” advises, “Most customers don’t want an intimate relationship with brands — you’re not their new best friend and you won’t be.” ” So, don’t act like it.

Ethics 108

Ethics Marketing AI Multivariate analysis Paid Search Agency 108

Sprout Social

APRIL 26, 2023

Conducting social media experiments is one of the best ways to evaluate what content your team should be spending more time on. But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. We were curious too: why put the link in comments on LinkedIn?

Linkedin 108

Linkedin Ad Frequency Social Media Marketing Analytics Tools 108

Hubspot

JANUARY 20, 2021

When YouTube first launched, people like me finally had a platform to share stories, entertain, and educate. Imagine creating these high-quality videos for YouTube, but your ideal customer lives on Facebook and prefers short-form videos. When I was about 14 years old, someone handed me a digital camera that I spent hours talking to.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

Moz

DECEMBER 9, 2019

I’m about to share the process you can use to identify the best, highest ROI publishers for building consistent, mutually beneficial guest posting relationships with. This isn’t the Google Page Rank number, but instead the Page Rank within this graph alone. Let’s begin by looking at the data we’re after in the regular user interface.

Verticals 63

Verticals API Aggregators Thought Leadership 63

Moz

DECEMBER 15, 2020

How to Rank on Google. The freshly updated How to Rank on Google 25-step master checklist walks you through how to rank a page, from page ideation all the way to traffic pouring into your Google Analytics account. It’s the go-to tool to explain technical and on-page best practices, and is easy to digest by all.

Communities 80

Communities Resources Lead Scoring Lead Ranking 80

TrustRadius Marketing

APRIL 6, 2021

General Video SEO tips Self-Hosting versus Youtube Self-Hosting Pros and Cons Youtube Hosting Pros and Cons Self-Hosting Specific SEO Youtube Specific SEO. Abiding by the following best practices will help you use video in an effective, more reliable way for your organization. YouTube vs Self-Hosting for Video Content.

SEO 52

SEO Video Marketing Work Management Marketing Management 52

Convince & Convert

OCTOBER 22, 2015

Recently, I’ve really started to wonder: Could there be a secret “psychological land grab” going on by the best of the best marketers? Soon, I’ll be launching a podcast, a new YouTube show, and a daily blog on “How to Take Over the World, Together.” Image via BigStockPhoto.com. What is going on?

Ad Building 164

Ad Building Brand Identity Branding Trigger Marketing 164

Biznology

AUGUST 1, 2017

I am assuming that whenever you click on Preview Card, it also acts like a linter and debugger , but I am not sure — please let me know in the comments. Whether or not your photos, title, description, and graphics render correctly isn’t as serendipitous as it is on Google or Facebook. ” That makes me so sad.

Validation 163

Validation Twitter Tools Facebook 163

Brightedge

JANUARY 20, 2022

Google released new Search Console features that will help site owners prepare for its February update. A tentative rollout by Google of a “Shops” section on some mobile results pages will also be good news for e-commerce merchants. Google to Roll Out Page Experience to Desktop Websites in February.

SEO 59

SEO Allocation Webinar Metrics API 59

BenchmarkONE

SEPTEMBER 22, 2021

Retargeting is an advertising strategy that refers to showing ads to previous website visitors while remarketing is the act of collecting contact information from prospective customers in order to send them outbound marketing campaigns. Retargeting ads do exactly what they sound like: they target prospects a second time. Image Source: AdRoll.

Paid Search Agency 64

Paid Search Agency Ads Tools Adwords 64

Scoop.it

MARCH 2, 2023

Improve search ranking Content is the fuel that drives you to the top rankings on search engines like Google. Best used when: you want to boost search visibility and build a knowledge hub for your audience. Best used when: you want to engage your audience on social media, reach a broader audience, or if your business depends on it.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91