Tiecas

MAY 7, 2024

What the heck am I talking about, and why am I suggesting the pillar of B2B industrial marketing success is somehow broken? He says, “Seventy-three percent (73%) of B2B revenues come from existing customers in the form of renewals, cross-sell, and upsell, and the remaining 27% comes from new business. Is this clickbait?

Demand Generation Agencies 52

Demand Generation Agencies Lead Ranking Resources Advertising Agencies 52

Onalytica B2B

NOVEMBER 12, 2018

There’s no denying that the attributes of a B2B buyer differ greatly from a B2C consumer’s. B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer journeys in B2C which tend to be much shorter, more impulsive and lower value purchases. Employee Advocacy in B2B.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Top Rank Marketing

NOVEMBER 27, 2023

2024 will see generative AI touching more areas of our lives, but where will it have the most profound impact within B2B influencer marketing? AI Insight #1 — Christopher S. Penn Christopher S. Penn Chief Data Scientist Trust Insights @cspenn AI’s advancements in language and image generation are set to reshape influencer marketing.

Marketing AI 111

Marketing AI B2B Marketing Enterprise Management Marketing Management 111

Launch Marketing

NOVEMBER 17, 2021

As the new year looms, planning your marketing budget and activities is top of mind for B2B marketers and leaders. As B2B marketers, especially in the tech space, it’s important to have a marketing plan that outlines key objectives to meet and tactics to utilize to meet those goals. Marketing is complicated.

Organization 133

Organization B2B Marketing Planning Marketing Budget 133

Martech

APRIL 3, 2024

When email expert Natalie Jackson took the leap from publishing into marketing technology, she took advantage of the professional thought leadership available to her in Kansas City, Missouri. Q: You have extensive career experience in email marketing, content and B2B strategy. A: My career trajectory has always been in B2B.

B2B Thought Leadership 66

B2B Thought Leadership Thought Leadership Press Conference 66

Heinz Marketing

JANUARY 26, 2023

What is category leadership? Put simply, category leadership refers to the act of positioning yourself as the primary expert or a go-to-resource for community-led ideas and solutions to problems. You might be wondering: “ how this is different from thought leadership? How do you enhance category leadership?

Research 82

Research B2B Thought Leadership Thought Leadership Cold Calling 82

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). Which Channels Are Best for B2B Social Selling?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Branding Brand Identity 171

Zoominfo

JANUARY 15, 2021

Your content should present your brand as a thought leader. According to a study by Edelman, 88% B2B of decision-makers believe that thought leadership is effective in enhancing their perceptions of an organization—yet only 17% of them rate the quality of most of the thought leadership they read as very good or excellent.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Heinz Marketing

OCTOBER 9, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Life is a balancing act, and we won’t always get it right. The Power of Your Leadership Point of View. The Future of Flexibility At Work. Chris Edmonds.

B2B Thought Leadership 104

B2B Thought Leadership Thought Leadership B2B B2B Sales 104

Engagio

AUGUST 23, 2021

And as we’ll see, for B2B companies, that means creating your brand on a foundation of trust. B2B buyers are still people. B2B marketers can and should tap into this by appealing to the emotional side of their prospects, as well as their rational side. Building trust with thought leadership. People are emotional.

Demand Generation 149

Demand Generation Demand Generation B2B Thought Leadership 149

KoMarketing Associates

SEPTEMBER 5, 2017

“The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 Furthermore, B2B CMO’s foresee social media spending rising to 18.5 Furthermore, B2B CMO’s foresee social media spending rising to 18.5 percent over the next 12 months.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

Marketing Insider Group

SEPTEMBER 27, 2011

During the one-hour “tweetchat” that occurs every Friday from 12-1pm EST, there was a great dialogue on the definition, the need and the value of Thought Leadership. If you write a personal blog or help manage your company’s, you already know the value that blogging can provide as a tool for Thought Leadership.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Marketing Management B2B Sales 100

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Not so much. billion users.

Linkedin 152

Linkedin Facebook Cost Per Click B2B Thought Leadership 152

Content Standard

JANUARY 18, 2019

The company’s new ad campaign hopes to change that, as CEO Brian Moynihan “picks up the mic” and adds his voice to the brand’s content marketing thought leadership efforts. That makes CEO leadership and trust more important than ever. The Pathway to Thought Leadership. Where do you begin?

Thought Leadership 66

Thought Leadership B2B Thought Leadership Paid Search Agency Content Marketing 66

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. It’s time for B2B brands to embrace the power of influencers. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing? Which platforms work best for B2B influencer marketing?

Work Management 115

Work Management B2B Marketing Marketing Management Paid Search Agency 115

Marketing Insider Group

FEBRUARY 22, 2023

In this article, we look at some B2B content marketing data to point to the biggest trends. The State of B2B Content Marketing Let’s look at why most B2B companies are using content marketing. You may assume B2B companies are all in with content marketing. Almost 88% of B2B Companies use content marketing.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

Martech

JANUARY 26, 2023

B2B creator marketing The creator economy is now a part of every industry, reshaping how brands think about their digital campaigns. Even B2B and technology brands are prioritizing influencer partnerships. Even B2B and technology brands are prioritizing influencer partnerships. It reflects an occurrence.

Paid Content 138

Paid Content Enterprise Management Work Management B2B Marketing 138

Marketing Insider Group

OCTOBER 21, 2021

Before the pandemic startup founders and B2B SaaS marketers would first consider buying social media ads in order to grow their business. The first is the resurgence of Content Marketing as the first thing businesses are doing in marketing. Now, they are doubling down on content marketing. The second bug trend is AI-generated content.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Zoominfo

NOVEMBER 25, 2020

Company policies are more than simply compliance because they show employees that a company takes acts of discrimination seriously, and will actively try to prevent it in the workplace. Use KPIs to Hold Leadership Accountable . Final Thoughts on Building a D&I Program. B2B Growth. B2B Growth.

Zoominfo 246

Zoominfo B2B Thought Leadership Thought Leadership Training 246

Heinz Marketing

MAY 19, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This week’s show is called “Why You Need To Be Part Of The Company Thought Leadership Trend” and our guest is Karen Tiber Leland , CEO of Sterling Marketing Group.

B2B Thought Leadership 104

B2B Thought Leadership Thought Leadership Paid Search Agency PR 104

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. My personal thoughts and experiences as an industrial marketer and consultant. Gartner’s prediction that 80% of B2B sales interactions will occur digitally by 2025 underscores this shift. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Marketing Insider Group

APRIL 12, 2021

The CMI 11th Annual B2B Content Marketing Report found that 72 percent do so. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. They actually all work together to drive traffic and conversions. Quick Takeaways. It comes with a price tag, which varies depending on the channel.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Engagio

APRIL 12, 2024

Referrals and Reputation: Satisfied customers are more likely to refer others, acting as advocates and ambassadors. Account managers are also responsible for contract renewals and cross and upsells. Happy and satisfied customers lead to loyalty and retention. Let’s start with the why. Remember that stat above? Efficiency FTW.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Oktopost

JUNE 19, 2023

These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. Its centrality is a long-term market shift – one that any B2B enterprise should be working to keep up with.

Lead Ranking 62

Lead Ranking Social Media Lead Generation Lead Scoring 62

Adobe Experience Cloud Blog

SEPTEMBER 10, 2009

It's time for B2B marketing professionals to think beyond justifying their existence and start thinking about how they can create long-term return on marketing investment (marketing ROI) for their organizations. I thought it would be glamorous. How did you get into sales and marketing, and what do you like most about it?

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership ROI ROMI 48

Webbiquity

MARCH 16, 2020

Yes, it’s typically thought of as a sales tool (it’s in the name, after all). But Sales Nav is powerful for B2B marketing, too. The platform helps you find your target audience, get to know those people and companies, and know when the sales team should act. Imagine how useful this could be for your next B2B marketing campaign.

Linkedin 243

Linkedin B2B Thought Leadership Lead Scoring Lead Ranking 243

Exo B2B

MARCH 17, 2021

Today, the companies that adopt B2B marketing and are trusted leaders in their fields of expertise must assert this to their target audiences. They must also proceed as quickly as possible with their own marketing transformation to ensure their dominance and leadership. That’s what I wrote in our previous life in 2018.­.

B2B Thought Leadership 59

B2B Thought Leadership Thought Leadership Curation B2B 59

Oktopost

SEPTEMBER 9, 2021

Listen to the podcast: For more thought leadership on healthcare marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Watch the recording: Want to hear more from renowned marketing leaders?

Advertising Agencies 112

Advertising Agencies Planning B2B Thought Leadership Work Management 112

Webbiquity

FEBRUARY 4, 2020

But it’s a well known secret in the industry that risk assessments are hardly ever read by leadership. They weren’t able to act as strategic advisors to corporate governance. Instead,we focused on joining conferences and professional associations where we heard the same things over and over: “I need more support from leadership.” “I

Budget Programs 298

Budget Programs Validation Work Management Allocation 298

Pam Didner

JANUARY 5, 2020

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Therefore, attending marketing conferences can put you directly in front of established marketing thought leaders, cutting edge data, tools and techniques. Portland Tech Leadership Conference. B2B Online.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

PureB2B

MARCH 31, 2022

There’s been a seismic shift in the B2B tech buyer journey. As customers continue to evolve the B2B sales journey, it’s critical that tech vendors remain adaptable in their processes, addressing the distinct needs and preferences of potential buyers rather than following a more traditional path toward purchase. Modern B2B Sales Model.

Buy 62

Buy Marketing Management B2B Thought Leadership B2B 62

MKT1

DECEMBER 18, 2023

Over the past couple years writing newsletters and working with hundreds of founders and marketers, we’ve developed a fairly-comprehensive approach to building B2B marketing. As a follow up to this newsletter, we are launching the MKT1 Guide in early 2024. That’s where RevenueHero comes in—to help you improve conversion.

Startups 98

Startups Marketing Analytics Tools Course B2B Marketing 98

KoMarketing Associates

DECEMBER 5, 2018

In this post, I am going to review best practices we communicate to clients, and important points to consider when linking across frequently developed B2B content marketing assets and web pages. There was confusion as to why certain tactics were being applied and if customization should occur based on the type of content being optimized.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

Outreach

MARCH 8, 2021

With a bit more than a week behind me, since I finished my second act at Forrester, I am thrilled to announce that I have joined Outreach as its first-ever Global Innovation Evangelist. Three to four years ago, I predicted that B2B sales roles and methods were headed for transformational change.

Forrester 105

Forrester Outreach B2B Thought Leadership Thought Leadership 105

Mereo

MARCH 21, 2024

They were researching the challenges and seeking insights and thought leadership that would help them conceptualize the problem. This one example goes to show: Overall B2B buying has gotten more complicated. Around three-quarters of B2B buyers consider their last purchase difficult or complex ( Gartner ).

Buy 41

Buy B2B Thought Leadership Multi-Channel Sales Cycle 41

BOP Design

DECEMBER 3, 2020

With 2020 being a rollercoaster for every type of business, whether they flourished or struggled, many B2B marketers are looking ahead to 2021 to build new, robust strategies. Here, we’ll explore what we expect to see in B2B marketing strategies for next year. Savvy B2B marketers always have a solid Plan A and often a Plan B.

Work Management 116

Work Management Marketing Management B2B Marketing Marketing & Strategy 116

Marketing Interactions

JANUARY 9, 2022

B2B content doesn’t create a sum of knowledge as one-off random acts of content. To create influence, your B2B content needs oomph, conviction, and purpose. I’ve written about the need for B2B content to have a point of view. Help B2B Buyers Think & Learn. There’s no randomness.

B2B Thought Leadership 62

B2B Thought Leadership B2B Thought Leadership Content 62