Launch Marketing

NOVEMBER 17, 2021

As the new year looms, planning your marketing budget and activities is top of mind for B2B marketers and leaders. As B2B marketers, especially in the tech space, it’s important to have a marketing plan that outlines key objectives to meet and tactics to utilize to meet those goals. Marketing is complicated.

Organization 133

Organization B2B Marketing Planning Marketing Budget 133

Top Rank Marketing

SEPTEMBER 7, 2023

With over 25 years experience in the marketing industry, Donna has deep agency leadership experience at top shops including space150 and 7 years as CEO at Collective Measures. Bringing in talented and experienced leadership like Donna sets the agency up for success as we continue to expand and grow.

Paid Search Agency 118

Paid Search Agency B2B Thought Leadership Advertising Agencies Planning 118

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. It’s time for B2B brands to embrace the power of influencers. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing? Which platforms work best for B2B influencer marketing?

Work Management 119

Work Management B2B Marketing Marketing Management Paid Search Agency 119

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). Which Channels Are Best for B2B Social Selling?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. My personal thoughts and experiences as an industrial marketer and consultant. Gartner’s prediction that 80% of B2B sales interactions will occur digitally by 2025 underscores this shift. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Martech

JANUARY 26, 2023

B2B creator marketing The creator economy is now a part of every industry, reshaping how brands think about their digital campaigns. Even B2B and technology brands are prioritizing influencer partnerships. Even B2B and technology brands are prioritizing influencer partnerships. It reflects an occurrence.

Paid Content 139

Paid Content Enterprise Management Work Management B2B Marketing 139

Engagio

APRIL 12, 2024

Referrals and Reputation: Satisfied customers are more likely to refer others, acting as advocates and ambassadors. Account managers are also responsible for contract renewals and cross and upsells. Happy and satisfied customers lead to loyalty and retention. Let’s start with the why. Remember that stat above? Efficiency FTW.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Martech

APRIL 3, 2024

When email expert Natalie Jackson took the leap from publishing into marketing technology, she took advantage of the professional thought leadership available to her in Kansas City, Missouri. Q: You have extensive career experience in email marketing, content and B2B strategy. A: My career trajectory has always been in B2B.

B2B Thought Leadership 68

B2B Thought Leadership Thought Leadership Press Conference 68

Heinz Marketing

OCTOBER 9, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Life is a balancing act, and we won’t always get it right. The Power of Your Leadership Point of View. The Future of Flexibility At Work. Chris Edmonds.

B2B Thought Leadership 109

B2B Thought Leadership Thought Leadership B2B B2B Sales 109

KoMarketing Associates

SEPTEMBER 5, 2017

“The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 Furthermore, B2B CMO’s foresee social media spending rising to 18.5 Furthermore, B2B CMO’s foresee social media spending rising to 18.5 percent over the next 12 months.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

MKT1

DECEMBER 18, 2023

Over the past couple years writing newsletters and working with hundreds of founders and marketers, we’ve developed a fairly-comprehensive approach to building B2B marketing. As a follow up to this newsletter, we are launching the MKT1 Guide in early 2024. That’s where RevenueHero comes in—to help you improve conversion.

Startups 98

Startups Marketing Analytics Tools Course B2B Marketing 98

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Not so much. billion users.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Marketing Insider Group

FEBRUARY 22, 2023

In this article, we look at some B2B content marketing data to point to the biggest trends. The State of B2B Content Marketing Let’s look at why most B2B companies are using content marketing. You may assume B2B companies are all in with content marketing. Almost 88% of B2B Companies use content marketing.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

Zoominfo

JANUARY 15, 2021

Your content should present your brand as a thought leader. According to a study by Edelman, 88% B2B of decision-makers believe that thought leadership is effective in enhancing their perceptions of an organization—yet only 17% of them rate the quality of most of the thought leadership they read as very good or excellent.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Engagio

AUGUST 23, 2021

And as we’ll see, for B2B companies, that means creating your brand on a foundation of trust. B2B buyers are still people. B2B marketers can and should tap into this by appealing to the emotional side of their prospects, as well as their rational side. Building trust with thought leadership. People are emotional.

Demand Generation 149

Demand Generation Demand Generation B2B Thought Leadership 149

Heinz Marketing

JANUARY 26, 2023

What is category leadership? Put simply, category leadership refers to the act of positioning yourself as the primary expert or a go-to-resource for community-led ideas and solutions to problems. You might be wondering: “ how this is different from thought leadership? How do you enhance category leadership?

Research 89

Research B2B Thought Leadership Thought Leadership Cold Calling 89

Marketing Insider Group

APRIL 12, 2021

The CMI 11th Annual B2B Content Marketing Report found that 72 percent do so. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. They actually all work together to drive traffic and conversions. Quick Takeaways. It comes with a price tag, which varies depending on the channel.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Marketing Insider Group

OCTOBER 21, 2021

Before the pandemic startup founders and B2B SaaS marketers would first consider buying social media ads in order to grow their business. The first is the resurgence of Content Marketing as the first thing businesses are doing in marketing. Now, they are doubling down on content marketing. The second bug trend is AI-generated content.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

BOP Design

DECEMBER 3, 2020

With 2020 being a rollercoaster for every type of business, whether they flourished or struggled, many B2B marketers are looking ahead to 2021 to build new, robust strategies. Here, we’ll explore what we expect to see in B2B marketing strategies for next year. Savvy B2B marketers always have a solid Plan A and often a Plan B.

Work Management 116

Work Management Marketing Management B2B Marketing Marketing & Strategy 116

Zoominfo

NOVEMBER 25, 2020

Company policies are more than simply compliance because they show employees that a company takes acts of discrimination seriously, and will actively try to prevent it in the workplace. Use KPIs to Hold Leadership Accountable . Final Thoughts on Building a D&I Program. B2B Growth. B2B Growth.

Zoominfo 246

Zoominfo B2B Thought Leadership Thought Leadership Training 246

Pam Didner

JANUARY 5, 2020

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Therefore, attending marketing conferences can put you directly in front of established marketing thought leaders, cutting edge data, tools and techniques. Portland Tech Leadership Conference. B2B Online.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Webbiquity

MARCH 16, 2020

Yes, it’s typically thought of as a sales tool (it’s in the name, after all). But Sales Nav is powerful for B2B marketing, too. The platform helps you find your target audience, get to know those people and companies, and know when the sales team should act. Imagine how useful this could be for your next B2B marketing campaign.

Linkedin 242

Linkedin B2B Thought Leadership Lead Scoring Lead Ranking 242

PureB2B

MARCH 31, 2022

There’s been a seismic shift in the B2B tech buyer journey. As customers continue to evolve the B2B sales journey, it’s critical that tech vendors remain adaptable in their processes, addressing the distinct needs and preferences of potential buyers rather than following a more traditional path toward purchase. Modern B2B Sales Model.

Buy 62

Buy Marketing Management B2B Thought Leadership B2B 62

KoMarketing Associates

DECEMBER 5, 2018

In this post, I am going to review best practices we communicate to clients, and important points to consider when linking across frequently developed B2B content marketing assets and web pages. There was confusion as to why certain tactics were being applied and if customization should occur based on the type of content being optimized.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

Marketing Interactions

MARCH 7, 2022

I recently wrote about B2B nurturing for net new vs. existing customers. Most companies tend to either write them off or recycle them back into their existing net new B2B nurturing programs. Yet most companies don’t act on this potential, losing the work that’s already been done—on both sides. Why did you lose that opportunity?

Ideal Customer Profiles 88

Ideal Customer Profiles B2B B2B Thought Leadership Peer-to-peer 88

Oktopost

JUNE 19, 2023

These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. Its centrality is a long-term market shift – one that any B2B enterprise should be working to keep up with.

Lead Ranking 62

Lead Ranking Social Media Lead Generation Lead Scoring 62

Conversica

MAY 31, 2021

This is true of business-to-business (B2B) and business-to-customer (B2C) organizations. Let’s explore how different B2B and B2C industries use Conversational AI to scale personalized communication and drive more revenue opportunities. B2B and B2C industries plainly have their differences. Post-Event Follow Up for B2B Tech.

Conversion 98

Conversion B2B Thought Leadership B2B Sales Cycle 98

Heinz Marketing

OCTOBER 22, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Thoughtful planning and integration of regular supervisor-employee one-on-ones can mitigate challenges of the Great Resignation. Amit Chadha shares How to Design for Disruption.

B2B Thought Leadership 72

B2B Thought Leadership Lead Gen B2B Thought Leadership 72

Marketing Interactions

JANUARY 9, 2022

B2B content doesn’t create a sum of knowledge as one-off random acts of content. To create influence, your B2B content needs oomph, conviction, and purpose. I’ve written about the need for B2B content to have a point of view. Help B2B Buyers Think & Learn. There’s no randomness.

B2B Thought Leadership 62

B2B Thought Leadership B2B Thought Leadership Content 62

Marketing Insider Group

JUNE 22, 2020

In this article, we look at some B2B content marketing data to point to the biggest trends. The State of B2B Content Marketing. Let’s look at how much B2B companies are using content marketing. You may assume B2B companies are all in with content marketing. And yep, it all comes back to the customer.

Top of Funnel 288

Top of Funnel Buyer's Journey Trends Lead Scoring 288

Exo B2B

MARCH 17, 2021

Today, the companies that adopt B2B marketing and are trusted leaders in their fields of expertise must assert this to their target audiences. They must also proceed as quickly as possible with their own marketing transformation to ensure their dominance and leadership. That’s what I wrote in our previous life in 2018.­.

B2B Thought Leadership 59

B2B Thought Leadership Thought Leadership Curation B2B 59

Oktopost

SEPTEMBER 9, 2021

Listen to the podcast: For more thought leadership on healthcare marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Watch the recording: Want to hear more from renowned marketing leaders?

Advertising Agencies 112

Advertising Agencies Planning B2B Thought Leadership Work Management 112

Champion Communications

OCTOBER 12, 2021

What kind of relationships do B2B buyers want with vendors? What role does Editorial play in the B2B buying process? Do B2B buyers want to go to your event? Champion Communications recently hosted a webinar to dig deeper into the minds of B2B buyers and gain insight into these questions. Kerry Sinclair, EVP of IT at Sage.

Brand Identity 62

Brand Identity Branding B2B B2B Thought Leadership 62

Circle Studio

JANUARY 3, 2020

B2B Marketers: What are your 2020 resolutions? In the latest video episode from circle S studio, Tim Asimos, Partner and Director of Digital + Growth talks about five key resolutions that B2B marketers should make in 2020. Today we’re going to be talking about some key resolutions that B2B marketers should make in 2020.

B2B Marketing 78

B2B Marketing Video Marketing B2B B2B Thought Leadership 78

Marketing Interactions

FEBRUARY 17, 2020

Content marketing has been an ongoing practice for B2B marketers for more than a decade. But for many buyers, the B2B content they encounter is out of context. B2B Buyers say: Give me messaging I can understand. B2B Marketers say: Our personalization efforts are mostly ineffective. Provide substance over style.

Work Management 96

Work Management Marketing Management B2B Thought Leadership B2B 96

Outreach

MARCH 8, 2021

With a bit more than a week behind me, since I finished my second act at Forrester, I am thrilled to announce that I have joined Outreach as its first-ever Global Innovation Evangelist. Three to four years ago, I predicted that B2B sales roles and methods were headed for transformational change.

Forrester 105

Forrester Outreach B2B Thought Leadership Thought Leadership 105

Inbox Insight

APRIL 11, 2022

Achieving a seamless, unified B2B multi channel strategy requires a specialist skillset and understanding as well as effective cross channel integration and alignment to your overarching objectives. What first hand perspectives can our experts provide B2B marketers around multi channel strategy success?

Multi-Channel 98

Multi-Channel Ideal Customer Profiles Paid Content Advertising Channels 98