Martech Advisor

OCTOBER 15, 2019

Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. Here are the key objectives of an automated strategy: Optimize productivity. Most companies are concerned with the fact that choosing to build a system from the ground up could take some serious time.

Act-On 71

Act-On Marketing AI Trends Work Management 71

Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI? Focus on what you want to achieve.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Martech

OCTOBER 5, 2021

Choosing the best marketing analytics tools for your organization’s website takes a certain level of discernment. “Over the years I’ve seen teams build up troves of unusable data,” said Lex Roman, Growth Designer at website optimization and design company Super Easy Digital, in her recent MarTech presentation.

Analytics 105

Analytics Tools Marketing Analytics Tools Best Practices 105

Martech

SEPTEMBER 24, 2021

Even in uncertain times, AI-driven predictive analytics can help marketers see what opportunities are coming down the pike. People are just not doing it, and the reason for this is a lot of the tools that you use for predictive analytics are in the marketing toolbox, but companies haven’t really adopted them.”.

Analytics 132

Analytics Contingency Planning Forecasting Jigsaw 132

Martech

AUGUST 18, 2022

This week, the PGA TOUR announced a partnership with experience management (XM) technology company Qualtrics to begin a multiyear transformation of fan experience across all touchpoints for tour events. The journey also includes different levels of engagement through digital experience (DX) touchpoints. Feedback front and center. “One

Digital Experience Platform 101

Digital Experience Platform Analytics Ideal Customer Profiles Touchpoints 101

Valasys

APRIL 20, 2023

Conversion rate optimization (CRO) improves the percentage of website visitors who take a desired action, such as purchasing, filling out a form, or subscribing to a newsletter. How to optimize your Conversion Rate? What is CRO? In most cases, it is a bug blocking your audience from taking the desired action.

Conversion Rate 72

Conversion Rate Multivariate analysis Budget Programs Optimization 72

Zoominfo

DECEMBER 23, 2021

Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo Much like marketers who promote products to customers, recruiters promote their company as an employer to potential candidates.

Top of Funnel 130

Top of Funnel Marketing AI Optimization Digital Marketing Funnels 130

Salesforce Marketing Cloud

APRIL 6, 2022

Bill Reed is a director of digital strategy at Salesforce, and works with marketers on digital strategy, data, and web analytics. When I talk to marketers, one of the biggest questions I get is about web analytics. Analytics done!” What are web analytics? How do I develop a web analytics strategy?

Analytics 98

Analytics Marketing Automation Services Marketing Analytics Tools Sales Qualified Leads 98

Digilant

FEBRUARY 28, 2024

In the coming years, the industry is going to pivot from being one built on “look-back” analytics to one driven by “look-forward” predictive marketing. As we harness machine thinking power, our teams will evolve and restructure around AI to optimize our businesses. That’s easy to say, but harder to fully comprehend.

Marketing AI 59

Marketing AI Analytics Paid Search Agency Planning 59

Seismic

NOVEMBER 2, 2021

Buyers are more informed than ever and they expect sellers to act as trusted, insightful guides who help them navigate their buyer journey. Content analytics give sellers a window into the content that works, as well as how to improve buyer engagement. Several of our customers leverage content analytics to do just that.

Analytics 72

Analytics Effectiveness Content Marketing Proposals 72

Brandpoint

NOVEMBER 3, 2022

Your website is arguably even more important because you need to provide your audience with all of the information they need to understand your company along with resources that are beneficial to them. There are so many parts to creating a successful website — from optimizing for visibility to creating a great user experience.

CMS Development 62

CMS Development Paid Search Agency Work Management Marketing Websites 62

Zoominfo

FEBRUARY 27, 2021

With that in mind, your sales intelligence tool should include these features: Workflow and task automation Localized data Customizable searching Integration with CRM systems, email tracking, reporting and analytics, and other sales tools List creation and management Data enrichment. 1 for good reason. InsideView. D&B Hoovers.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels.

Marketing Automation Services 51

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 51

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels.

Marketing Automation Services 50

Marketing Automation Services Act-On Demand Generation Agencies Marketing Automation 50

Valasys

FEBRUARY 19, 2024

With the introduction of newer and smarter marketing softwares and technology each day, companies have countless opportunities to achieve their business goals and connect to their consumer market effectively. CRM Systems Customer Relationship Management known as CRM system is globally used software for optimizing customer relationships.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels.

Marketing Automation Services 50

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 50

SmartBug Media

AUGUST 9, 2019

At its core, inbound marketing is all about analytics. Analytics drive every inbound action you take and move you toward success for both your company and your customers. Your website is the cornerstone of how you market your business, so analytics that measure how it performs take on even greater importance.

Analytics 86

Analytics Budget Programs Marketing Websites Tools 86

Martech

MAY 10, 2024

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. Therefore, it’s a balancing act of sustainability versus profit. These sites are also the ones with the biggest carbon footprints.

ROI 122

ROI Advertising Agencies Paid Search Agency Ad Frequency 122

accelerate agency

MAY 24, 2023

Good SEO (search engine optimization) practice is critical to getting your business seen in Google’s rankings. Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? SEO analytics is a laser pointer.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

ANNUITAS

DECEMBER 11, 2023

But whether we are talking about well-thought-out ‘growth marketing’ programs or haphazard ‘inside-out,’ interruptive go-to-market tactics, random acts of marketing and sales are at a breaking point. Random acts are costly and fail to drive real, sustainable lift to sales and revenue. This may never change.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Webbiquity

FEBRUARY 10, 2022

But too often, they fail to think through the next step: how to optimally engage prospects once they land on the company’s home page. It presents the image of a caring company that’s always ready to help in the moment of need. and track your platform’s analytics. Image credit: Sigmund on Unsplash.

Conversion 272

Conversion Marketing Websites Work Management Marketing Management 272

Binary Demand

FEBRUARY 26, 2024

The new era of B2B demand generation companies brings a personalized revolution powered by AI’s insight. AI in the demand generation process enables marketers to extract actionable insights, optimize workflows, and provide personalized experiences that drive conversions and create enduring customer relationships.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

ANNUITAS

MARCH 1, 2023

As companies look to embody a Converged Growth mindset , a CGO is needed to lead the charge from both a strategic and “day to day” perspective. We have been making quite a bit of noise about how important it is for enterprises to name a Chief Growth Officer (CGO). The post Searching for a Chief Growth Officer for Your Business?

Positioning 130

Positioning Marketing Analytics Tools Enterprise Management Customer Satisfaction 130

Parse.ly

JULY 7, 2022

analytics platform. . analytics platform. . What to look for in a content analytics tool. Power critical content decisions with real-time analytics. Both types of analysis are essential for success for media companies. Real-time content analysis is essential for staying on top of rapidly evolving news and trends.

Analysis 52

Analysis Paid Search Agency Companies Media 52

DealSignal

APRIL 27, 2023

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. Ideal Customers include current customers and prospects along with companies that are similar to your best customers. It flags when a company is in the market for specific solutions.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

Webbiquity

NOVEMBER 28, 2023

Often, your website acts as the first point of interaction, shaping potential clients’ perceptions. Crafting an impeccable B2B sales journey isn’t straightforward. Many sales reps struggle with it, as if stumbling in the dark. B2B buyers crave tailored experiences. Think about an IT services firm.

B2B Sales 188

B2B Sales Webinar Metrics B2B Peer-to-peer 188

Martech

DECEMBER 27, 2023

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. MOps is increasingly recognized as the backbone of successful marketing strategies, wielding data, technology, and analytics to drive decision-making.

Allocation 118

Allocation Barriers Lead Ranking Lead Scoring 118

Martech

MARCH 19, 2024

“I personally believe it’s all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.” Campaign monitoring and performance analytics. Campaign monitoring and performance analytics. trillion in annual global productivity. Understanding the customer.

Marketing AI 102

Marketing AI Conference Generation Loyalty 102

seo.co

OCTOBER 16, 2020

While a lack of results could be tied to thousands of company-specific factors and circumstances, it’s often underscored by one simple reality: Most businesses don’t have a plan for how they market their products and services to prospects. What gives? They’d rather earn a quick sale. What’s the solution? Stage 2: Information Search.

Top of Funnel 116

Top of Funnel Marketing Funnels Optimization Marketing Analytics Tools 116

ANNUITAS

MARCH 4, 2020

It has brought focus to both customer experience and revenue outcomes – and the relationship between the two – and resulted in growing attention to the science of optimizing conversion. Yet ‘first generation’ Growth Marketing has hit a wall. It is increasingly constrained by many of the attributes of the growth hacking mindset.

Growth Marketing 247

Growth Marketing Top of Funnel Demand Enterprise Management 247

SalesIntel

JANUARY 15, 2024

B2B data may significantly influence a company’s performance. Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This is especially a boon for mid-market B2B companies that seek accurate and cost-effective data solutions.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

SmartBug Media

JUNE 6, 2024

Regardless of your company's scale, HubSpot ensures there's something tailored for you. Prioritizing clean data ensures that your decisions are grounded in accuracy and insight, fostering a foundation of success for your company's endeavors. So, what can you achieve with HubSpot's AI-powered tools? The result?

Marketing AI 59

Marketing AI Enterprise Management Tools Data Hygiene 59

Aberdeen

MAY 31, 2019

Much in the way that Cyborg portrayed futuristic soldiers imbued with mechanically enhanced limbs, today’s augmented analytics platforms seek to fortify time-tested business knowledge and a healthy curiosity with seemingly super-human abilities to explore, process, and act upon business data. Machine learning algorithms.

Marketing AI 60

Marketing AI Analytics Purchase Intent Customer Satisfaction 60

Marketri

APRIL 17, 2024

And while every company is unique, I hear a common thread: Most aren’t satisfied with their marketing function. The more I meet with CEOs at prospective client companies, the more insight I gain about why they’re dissatisfied and what they want and need from marketing. CEOs want to optimize marketing spend for a high ROI.

Allocation 62

Allocation Planning Sales Qualified Leads Paid Search Agency 62

Adobe Experience Cloud Blog

AUGUST 15, 2018

As marketers, we talk about analytics and lead generation all the time. And how will prescriptive analytics guide lead generation in the coming years? Outbound refers to the act of finding prospects that could be interested in a particular product or service. Climbing the Analytics Maturity Ladder.

Lead Gen 92

Lead Gen Analytics Leads Lead 92

DivvyHQ

FEBRUARY 4, 2019

Although it first entered our lexicons more than 50 years ago, “information overload” is all too pertinent in today’s digital business landscape, and especially when it comes to content marketing analytics. Content marketing managers are swimming in analytics. 5 Examples of Actionable Content Marketing Analytics.

Analytics 76

Analytics Top of Funnel Paid Search Agency Content Marketing 76

DealSignal

MAY 6, 2019

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. Ideal Customers include current customers and prospects along with companies that are similar to your best customers. It flags when a company is in market for specific solutions.

Ideal Customer Profiles 94

Ideal Customer Profiles Account Based Marketing ABM Intent 94