Martech

JUNE 29, 2022

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. Other features and reporting experiences aside, an edge that Google Analytics has over other analytics platforms is that it fits well with the Google Marketing Platform (GMP).

Marketing Analytics Tools 102

Marketing Analytics Tools Paid Content Analytics Activities 102

Martech

DECEMBER 9, 2021

Given that customers’ journeys to purchase and beyond are growing increasingly complex due to the ever-increasing number of devices, channels and options at their fingertips, businesses are seeking solutions like customer journey analytics tools to help them get a handle on what customers are experiencing. Do we have management buy-in?

Work Management 108

Work Management Marketing Management Analytics Tools 108

Martech

FEBRUARY 19, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Are we optimizing inbound phone calls as a sales or lead-generating channel? Click here to download! Training is essential.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Analytics 99

Martech Advisor

OCTOBER 15, 2019

Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. Here are the key objectives of an automated strategy: Optimize productivity. With greater technological advances, marketing professionals and organizations need to stay ahead of their competitors. Increase campaign ROI.

Act-On 71

Act-On Marketing AI Trends Work Management 71

Martech

OCTOBER 5, 2021

Choosing the best marketing analytics tools for your organization’s website takes a certain level of discernment. “Over the years I’ve seen teams build up troves of unusable data,” said Lex Roman, Growth Designer at website optimization and design company Super Easy Digital, in her recent MarTech presentation.

Analytics 104

Analytics Tools Marketing Analytics Tools Best Practices 104

Marketing Insider Group

JUNE 19, 2023

Various search engine optimization tools have features that can help you find competitors you haven’t yet discovered. Check SEO Metrics This stage of competitor content analysis requires you to implement capable SEO or analytics tools for data. You also can determine opportunities to capitalize on the market with better content.

Analysis 294

Analysis Top of Funnel Advertising Agencies Content 294

Martech

AUGUST 18, 2022

The partnership with Qualtrics will enable us to gain a deeper understanding of fan preferences across all of these channels and allow us to begin to optimize the experience on our existing platforms for different types of fans that consume the tour in different ways,” Trembath said. Read next: What is a digital experience platform or DXP?

Digital Experience Platform 100

Digital Experience Platform Analytics Ideal Customer Profiles Touchpoints 100

Martech

JUNE 2, 2023

Now, we see how generative AI can act as an assistant by generating initial drafts of code and visualizations, which our experts refine into usable materials. For example, Google only officially announced the deprecation of Universal Analytics in 2022, so ChatGPT couldn’t say when this would be.

Marketing AI 98

Marketing AI Analytics Practices Generation 98

Martech

OCTOBER 21, 2021

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. Capabilities of call analytics platforms. AI-driven speech analytics.

Enterprise Management 102

Enterprise Management Marketing Automation Services Marketing Management Analytics 102

Martech

SEPTEMBER 24, 2021

Even in uncertain times, AI-driven predictive analytics can help marketers see what opportunities are coming down the pike. People are just not doing it, and the reason for this is a lot of the tools that you use for predictive analytics are in the marketing toolbox, but companies haven’t really adopted them.”. He added, “Why?

Analytics 131

Analytics Contingency Planning Forecasting Jigsaw 131

Valasys

APRIL 20, 2023

Conversion rate optimization (CRO) improves the percentage of website visitors who take a desired action, such as purchasing, filling out a form, or subscribing to a newsletter. How to optimize your Conversion Rate? What is CRO? In most cases, it is a bug blocking your audience from taking the desired action.

Conversion Rate 72

Conversion Rate Multivariate analysis Budget Programs Optimization 72

Salesforce Marketing Cloud

APRIL 6, 2022

Bill Reed is a director of digital strategy at Salesforce, and works with marketers on digital strategy, data, and web analytics. When I talk to marketers, one of the biggest questions I get is about web analytics. Analytics done!” What are web analytics? How do I develop a web analytics strategy?

Analytics 98

Analytics Marketing Automation Services Marketing Analytics Tools Sales Qualified Leads 98

Digilant

FEBRUARY 28, 2024

In the coming years, the industry is going to pivot from being one built on “look-back” analytics to one driven by “look-forward” predictive marketing. As we harness machine thinking power, our teams will evolve and restructure around AI to optimize our businesses. That’s easy to say, but harder to fully comprehend.

Marketing AI 59

Marketing AI Analytics Paid Search Agency Planning 59

Zoominfo

DECEMBER 23, 2021

Technology can go a long way in optimizing the recruitment funnel, especially when it comes to identifying, reaching, and communicating with talent. Act based on real-time information Staying on top of the latest developments in the industry can help you make informed decisions about the best candidates to target.

Top of Funnel 130

Top of Funnel Marketing AI Optimization Digital Marketing Funnels 130

ClearVoice

JULY 7, 2023

Learn how to leverage data and analytics to shape and optimize your buyer’s journey. The Importance of Data and Analytics in the Buyer’s Journey Developing a content strategy to align with your buyer’s journey can help you collect valuable data about your website visitors.

Optimization 52

Optimization Conversion Rate Segmentation Digital Marketing Funnels 52

Act-On

SEPTEMBER 24, 2023

One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On. You can also leverage resources like Act-On’s SEO audit tool to more effectively optimize content and improve search engine rankings. What is the search intent of those visitors? It’s murky, isn’t it?

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels.

Marketing Automation Services 51

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 51

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels.

Marketing Automation Services 50

Marketing Automation Services Act-On Demand Generation Agencies Marketing Automation 50

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels.

Marketing Automation Services 50

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 50

accelerate agency

MAY 24, 2023

Good SEO (search engine optimization) practice is critical to getting your business seen in Google’s rankings. Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? SEO analytics is a laser pointer.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

SmartBug Media

AUGUST 9, 2019

At its core, inbound marketing is all about analytics. Analytics drive every inbound action you take and move you toward success for both your company and your customers. Your website is the cornerstone of how you market your business, so analytics that measure how it performs take on even greater importance.

Analytics 86

Analytics Budget Programs Marketing Websites Tools 86

ClearVoice

SEPTEMBER 23, 2021

When you optimize an already-existing piece of content that’s proven valuable in the past, you extend its useful life and reap greater rewards as a result. . Here’s a step-by-step guide to optimizing your already published content so that users keep coming back for more. . Optimize already published content for even greater results.

Optimization 101

Optimization Content Lead Scoring Lead Ranking 101

Seismic

NOVEMBER 2, 2021

Buyers are more informed than ever and they expect sellers to act as trusted, insightful guides who help them navigate their buyer journey. Content analytics give sellers a window into the content that works, as well as how to improve buyer engagement. Several of our customers leverage content analytics to do just that.

Analytics 58

Analytics Effectiveness Content Marketing Proposals 58

Zoominfo

FEBRUARY 27, 2021

With that in mind, your sales intelligence tool should include these features: Workflow and task automation Localized data Customizable searching Integration with CRM systems, email tracking, reporting and analytics, and other sales tools List creation and management Data enrichment. 1 for good reason. InsideView. D&B Hoovers.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

ANNUITAS

DECEMBER 11, 2023

But whether we are talking about well-thought-out ‘growth marketing’ programs or haphazard ‘inside-out,’ interruptive go-to-market tactics, random acts of marketing and sales are at a breaking point. Random acts are costly and fail to drive real, sustainable lift to sales and revenue. This may never change.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Marketing Insider Group

AUGUST 28, 2023

Decoding the Basics of SEO SEO, or Search Engine Optimization, can seem like a daunting task, but it’s not as complicated as you might think. This means that while concentrating on technical details and link profile optimization is important, your main focus needs to be on delivering an experience that your audience loves.

SEO 213

SEO Lead Scoring Lead Ranking SERP 213

Binary Demand

FEBRUARY 26, 2024

AI in the demand generation process enables marketers to extract actionable insights, optimize workflows, and provide personalized experiences that drive conversions and create enduring customer relationships. Applications range from predictive analytics to automated lead scoring. Even everyday tasks get an AI makeover.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

Marketri

APRIL 17, 2024

They’re tired of their teams and vendors engaging in random acts of marketing that don’t yield results. CEOs want to optimize marketing spend for a high ROI. The more I meet with CEOs at prospective client companies, the more insight I gain about why they’re dissatisfied and what they want and need from marketing. Here’s my take.

Allocation 62

Allocation Planning Sales Qualified Leads Paid Search Agency 62

Anyword

DECEMBER 20, 2023

But beneath the allure of these AI-powered tools lies a set of distinctive challenges when it comes to tracking product analytics and usage. We will also discuss some of the key considerations when tracking product analytics and usage in these types of platforms. Let’s explore some of the key obstacles that need to be overcome.

Analytics 40

Analytics Generation Product Lead Ranking 40

Act-On

SEPTEMBER 24, 2023

Especially when it’s your job to attract more traffic through search engines and you’re working to improve search engine optimization (SEO). We love using Google Analytics to find this data. Everybody wants them, right? The challenge is that algorithms are a moving goalpost – and hey, let’s not sugarcoat it: SEO is hard. What is SEO?

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

ClearVoice

MARCH 14, 2024

Measurable outcomes Most email marketing platforms have robust and advanced analytics functionalities that enable users to track the results of their campaigns. Measurable outcomes Most email marketing platforms have robust and advanced analytics functionalities that enable users to track the results of their campaigns. Keep it short.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Martech

OCTOBER 24, 2023

Businesses can leverage these insights to segment lists more effectively, create tailored omnichannel campaigns and optimize the customer journey. Email address intelligence at a glance: Advanced analytics: Understand the bigger picture: delve into more complete consumer profiles to know what truly resonates with your audience.

Enterprise Management 109

Enterprise Management Customer Satisfaction Purchase Intent Touchpoints 109

Salesforce Marketing Cloud

MAY 19, 2022

Predictive analytics — everyone in the insurance world is talking about it. But what is it, and how can predictive analytics help you grow your brokerage client list? Here’s a quick definition: predictive analytics takes scattered pieces of data from across your systems, organizing them to assess what has happened in the past.

Marketing AI 52

Marketing AI Ad brokers Analytics Paid Search Agency 52

Martech

MARCH 19, 2024

“I personally believe it’s all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.” Campaign monitoring and performance analytics. Campaign monitoring and performance analytics. trillion in annual global productivity. Understanding the customer.

Marketing AI 100

Marketing AI Conference Generation Loyalty 100

DealSignal

APRIL 27, 2023

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. Since the opportunity is time-sensitive, acting quickly is paramount. At the time, advertising was print-based with little ability to target spend.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

Webbiquity

FEBRUARY 10, 2022

But too often, they fail to think through the next step: how to optimally engage prospects once they land on the company’s home page. and track your platform’s analytics. Businesses spend significant sums on channels like SEO, paid advertising, and social media to drive traffic to their websites. Image credit: Sigmund on Unsplash.

Conversion 268

Conversion Marketing Websites Work Management Marketing Management 268

Martech

FEBRUARY 23, 2024

This critical stage leverages the detailed tagging of assets — persona, journey stage, product, and service — to enable deep segmentation within analytics platforms like Adobe Analytics. Analytics provide the necessary data and insights, while journey builders translate those insights into actionable, personalized experiences.

Digital Asset Management 98

Digital Asset Management Personalization Enterprise Management Tagging 98