Hinge Marketing

JULY 20, 2020

Year after year, our annual High Growth Studies highlight an ongoing theme: attracting and retaining talented team members remains a top challenge for professional services firms. A Timely Second Study. For a second time, the Hinge Research Institute has conducted its Employer Branding Study. So what did we learn?

Studies 118

Studies Brand Identity Branding Acquisitions 118

Hinge Marketing

JUNE 7, 2024

As we were analyzing the data from our 2024 High Growth Study , we noticed that one growth strategy in particular stood out. The High Growth firms—firms that grow 20% or more annually over a three-year period—were particularly likely to participate in a merger or acquisition (M&A). In 2023, the year our data was collected, 43.9%

Trends 94

Trends Service Peer-to-peer Acquisitions 94

Porch Group Media

MAY 4, 2021

Customer Acquisition. The top ranked marketing objective according to Nielsen’s research is customer acquisition. This doesn’t mean brands should stop focusing on acquisition, rather they need to work smarter, not harder. The post Customer Acquisition, Omnichannel Marketing and Data Quality first appeared on V12.

Acquisitions 84

Acquisitions Planning First-Mover Advantage Marketing & Strategy 84

Engagio

DECEMBER 2, 2022

Discover secrets from the top B2B revenue teams – from how they’re structured to how they drive growth and more – in this upcoming webinar, where we’ll be unveiling the findings from the 2022 Customer Acquisition & Revenue Operations Benchmark Study.

Advertising Benchmark 48

Advertising Benchmark Acquisitions Webinar Metrics DemandBase 48

Biznology

APRIL 24, 2015

While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. The post Case study in data-driven B2B customer acquisition marketing appeared first on Biznology. Great approach, isn’t it? Like this post?

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

seo.co

DECEMBER 1, 2020

One of the most important elements of backlink acquisition to get down early is backlink acquisition timing. In this guide, we’ll teach you how to time your backlink acquisition. The Basics of Backlink Acquisition. Let’s start with a primer on backlink acquisition, and its role in SEO. Why Does Timing Matter?

Acquisitions 69

Acquisitions Domain Link Building High Quality Lead 69

Valasys

AUGUST 11, 2021

On the 9th of August 2021, Hootsuite, a social media management provider, announced the acquisition of Heyday, a Montreal-based conversational AI platform, in a deal anticipated to be worth $48 million. With this acquisition, Hootsuite will be able to enable brands and organizations to meet customers on social media. About Hootsuite.

Acquisitions 52

Acquisitions Enterprise Management eCommerce Social Media 52

Hinge Marketing

FEBRUARY 2, 2022

In the Hinge Research Institute’s High Growth Study 2021, Technology and Software Edition , the most pressing business challenges for surveyed firms were 1) “Unpredictability in the marketplace” and 2) “Changes in how buyers buy your services.” The study also had good worldwide representation. Want to read the full report?

Digital Asset Management 84

Digital Asset Management Work Management Marketing Management Budget Programs 84

Marsden Marketing

MARCH 15, 2022

We don’t have to tell you how big podcast marketing has become, and it only continues to grow – studies show that 57% of Americans have listened to a podcast and 41% of those listen to podcasts on at least a monthly basis.

Acquisitions 115

Acquisitions Advertising Channels B2B Studies 115

Hinge Marketing

FEBRUARY 25, 2022

Mergers and acquisitions are happening at a breakneck pace, and marketing budgets remain historically high as government contracting firms struggle to compete in a new, digitally driven marketplace. These insights come from the Hinge Research Institute ’s annual High Growth Study. We call these firms the “High Growth Firms.”.

Marketing Budget 98

Marketing Budget Studies Peer-to-peer Work Management 98

Webbiquity

NOVEMBER 11, 2021

Considering that customer retention is five times cheaper than acquisition , it provides a highly cost-effective route to upscaling. Look through these segments and analyze their value based on the number of available customers, potential lifetime revenue, and customer acquisition costs (CAC).

Cross-Selling 267

Cross-Selling Effectiveness B2B Acquisitions 267

Porch Group Media

JULY 9, 2018

[case study] Retail QSR (Quick Service Restaurant) Achieves 500% ROI with Email Acquisition Solution. Click here to contact us and learn more about V12’s Email Acquisition solutions. Boost up the participation of their Brand Loyalty program nationwide. Measure Loyalty sign ups vs. control.

Case Study 40

Case Study Case Studies Acquisitions Studies 40

Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. Vertical software companies have lower acquisition costs, higher expansion sales and stronger gross retention.

Verticals 119

Verticals Ideal Customer Profiles Marketing Management Paid Search Agency 119

EveryoneSocial

NOVEMBER 3, 2021

The term “ war for talent ” was coined decades ago, but today it’s more relevant than ever as companies strive to perfect their talent acquisition strategies to attract the right people. So it’s no surprise that HR professionals say recruitment and talent acquisition is one of the major challenges they face.

Acquisitions 52

Acquisitions Resource Management Marketing & Strategy Best Practices 52

Allocadia

APRIL 3, 2019

With the help of Allocadia, Learning House reduced its cost-per-acquisition by at least 25 percent across all clients. Her goals are two-fold: to secure the best exposure and ROI for universities by analyzing and optimizing media buys and campaigns, and to keep the cost-per-acquisition low to maximize profitability.

Cost per Acquisition 59

Cost per Acquisition Case Study Case Studies Acquisitions 59

Genroe

FEBRUARY 1, 2022

CX Tribe is the best Customer Experience insights, case studies and statistics. The post [CX Tribe] 1 February 2022 – How to Improve NPS / Retention Vs Acquisition ?? Human curated. Delivered weekly. Join more than 5,000 other CX Professionals and subscribe. It’s […]. It’s […].

Acquisitions 52

Acquisitions Curation Case Study Case Studies 52

Integrated B2B

AUGUST 26, 2020

Many marketers believe that both the strategies of gaining more customers, increasing market penetration or customer acquisition, and selling more to existing customers, retention or loyalty strategy, are both equally good strategies. Rather, customer acquisition strategies tend to be more effective than loyalty strategies in B2B.

Acquisitions 52

Acquisitions B2B Loyalty B2B Sales 52

Hubspot

APRIL 13, 2021

Since I fell into this industry accidentally (as one does), I didn't study marketing in school. While they share the same goal and have a lot in common, there are differences between marketing and advertising that can help you organize your strategy and maximize your acquisition efforts.

Paid Content 99

Paid Content Acquisitions Advertisements Advertising 99

Valasys

MAY 5, 2021

As per new study conducted in Ehrenberg- Bass Institute for the LinkedIn B2B Institutes, marketing law of double jeopardy is applicable to both B2B and B2C brands. Hence, customer acquisition seems to be the only viable growth path for B2B firms. The study was conducted for LinkedIn B2B Institute.

Acquisitions 52

Acquisitions Loyalty B2B Studies 52

Vidyard

NOVEMBER 19, 2020

One study finds they generate 12 times as many shares. The post How to Film Stellar Recruitment Videos and Maximize Talent Acquisition appeared first on Vidyard. They help you build a relationship with candidates earlier and are 53% more likely to show up on Google’s first page.

Acquisitions 137

Acquisitions Video Marketing Work Management Click Rate 137

Vision Edge Marketing

JANUARY 25, 2022

There are two customer-centric prerequisites to improve your customer acquisition rate and drive successful business growth. Companies that complete these two customer-centric prerequisites achieve more success when it comes to customer acquisition which impacts your company’s product adoption rate , market share, and category ownership.

Business 187

Business Peer-to-peer Work Management Acquisitions 187

Martech

JUNE 12, 2024

Nearly two-thirds (63%) of global companies plan to increase AI spending in the next 12 months, according to a new study from Lucidworks. And among those outcomes is a reduction in customer acquisition costs. “We’ve seen customer acquisition costs drop dramatically for us. While that’s a lot, last year it was 93%.

Marketing AI 73

Marketing AI Marketing Automation Services Acquisitions Customer Surveys 73

Hinge Marketing

MAY 14, 2019

In my years doing research at Hinge, I’ve studied hundreds of professional services brands. In B2B, a brand study is an objective evaluation of how a company is perceived by their target audience. A successful study will measure specific brand attributes like value, delivery, referral potential, reputation and visibility.

Studies 94

Studies Research B2B Marketing Brand Identity 94

Marketing Insider Group

JULY 28, 2020

The report on c-suite salaries comes from a Harvard Business Review study. To support the first study, HBR looked further into a new data set. The same study reported that 67% of those buyers are more likely to purchase from a company that educates them. Acquisitions Overshadow Organic Development in Brand Growth.

CMO 302

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 302

Vision Edge Marketing

OCTOBER 10, 2023

Seventy-two percent of participants in the State of Business Process Management study agree or strongly agree that BPM practices and technologies have led to improvements in their organizations. Per the State of Business Process Management study, only 1.5% But here’s the rub. Question : Why don’t organizations map their processes?

Process 230

Process Optimization Work Management Marketing Management 230

Sword and the Script | B2B

MAY 28, 2024

Think about what this means: marketing spends the vast majority of its measurement efforts on acquisition metrics. Well, this is a good time to drop a reference to Peter Drucker – that which gets measured gets managed. 47% will prioritize improving customer retention, closely followed by improving the customer experience at 43%.”

Work Management 75

Work Management Customer Surveys B2B Marketing Paid Search Agency 75

Martech Advisor

MARCH 18, 2020

Acquisition. With these findings in mind, travel brands need to focus their acquisition strategies around demonstrated value and competitive pricing, relevant messaging and strong word-of-mouth encouragement. Let’s look at some of the key findings at each step of the traveler’s journey.

Loyalty 52

Loyalty Acquisitions Brand Identity Branding 52

Choozle

JANUARY 21, 2019

Leverage a full-funnel targeting approach to increase sales & return on ad spend, and lower cost per acquisition through self-service display campaigns using the Choozle platform. average cost per acquisition. The post Digital marketing case study: Havenly appeared first on Choozle: Digital Advertising Made Easy.

Case Study 42

Case Study Case Studies Studies Cost per Acquisition 42

Act-On

JUNE 13, 2024

Multichannel marketing is frequently used for new customer acquisition but is often overlooked as a strategy to increase customer retention. Then, record a video or written case study, repurpose that content into the relevant lead-nurturing series, share clips on social media, and post it to your website.

Marketing Automation Services 130

Marketing Automation Services Cross-Selling Tools Planning 130

Aberdeen

JUNE 7, 2019

While that’s the go-to stat about customer retention, other studies go as far as to say that a 5% increase in customer retention will increase profits anywhere from 25% to 95%. However, just because you improve customer retention doesn’t mean that you’re actively lowering acquisition costs. Target the Right People at the Right Time.

Intent Data 40

Intent Data Acquisitions Intent Cost 40

MarketMuse

APRIL 15, 2020

Deteriorating page-one search visibility and the corresponding drop in blog traffic made it difficult for Yello, a talent acquisition platform, to reach their audience. The post Case Study: How Topic Clusters (and MarketMuse) Helped Yello Double Their Organic Traffic appeared first on MarketMuse.

Case Study 52

Case Study Case Studies Traffic Studies 52

ViewPoint

AUGUST 29, 2011

CSO Insights recently completed our 7 th annual Lead Management Optimization study , gathering data on over 65 metrics from over 600 companies. Topping the list of priorities for the next 12 months for marketing is increasing new customer acquisition.

Acquisitions 120

Acquisitions Allocation Lead Scoring Lead Ranking 120

Kapost

APRIL 6, 2016

Customer Acquisition Is Costly. It initially makes sense that we spend more time and money on acquisition as opposed to retention. Here’s a breakdown of common customer acquisition cost centers: Outbound, or traditional, marketing (including advertisement, direct mail, cold calling, etc.). Event marketing.

Acquisitions 80

Acquisitions Cost Top of Funnel Cross-Selling 80

Webbiquity

FEBRUARY 25, 2016

This is the power of a simple Case Study. Effective user acquisition strategy is the new Holy Grail for all small business owners and marketers. By sharing case studies, the objective is to build up trust and confidence with your users. The Power of a Case Study. Case studies work differently.

Case Studies 100

Case Studies Case Study Small Business Marketing Studies 100

KoMarketing Associates

OCTOBER 3, 2012

According to the results of a recent study from Holger Shulze, B2B marketers worldwide are turning to content marketing to improve their marketing campaigns, including boosting lead generation efforts, brand awareness, and customer loyalty. Study results show 68 percent of B2B marketers are using content marketing to generate leads.

Lead Generation 120

Lead Generation Studies B2B Marketing B2B Thought Leadership 120