SmartBug Media

AUGUST 18, 2020

This particular question came up often and has continued to come up frequently: “What should my efforts, both marketing and business in general, be focused on when it comes to customer acquisition versus customer retention?”. Customer Acquisition Drives Growth. The short answer is that there are good reasons to put effort into both.

Acquisitions 98

Acquisitions Allocation Paid Social Agency Paid Search Agency 98

KoMarketing Associates

AUGUST 3, 2017

The “B-to-B Loyalty Report” from Merkle shows that most B2B marketers (75 percent) are focused on acquiring new customers. To keep existing customers around, many B2B marketers are creating loyalty programs. Approximately 48 percent believe that spend-based pricing is what loyalty program members value most.

Studies 138

Studies Acquisitions B2B Marketing B to B 138

Vision Edge Marketing

APRIL 9, 2024

For B2B companies who desire to acquire and gain market share and category ownership , and to build customer trust and customer loyalty , customer-centricity is paramount. This shift in focus translates to tangible business value, such as increased customer loyalty, referral rates , and brand preference.

Design 225

Design Terms and Conditions Work Management Customer Satisfaction 225

Salesforce Marketing Cloud

OCTOBER 11, 2022

For each of those quadrants, you want to determine if you have the right sales coverage and resourcing, which might require rolling out new sales or communication channels for easier customer engagement and folding in more reps to handle complex accounts. Without surplus financial resources, risk can increase.

Efficiency 98

Efficiency Resources Promotion Enterprise Management 98

SmartBug Media

AUGUST 18, 2020

This particular question came up often and has continued to come up frequently: “What should my efforts, both marketing and business in general, be focused on when it comes to customer acquisition versus customer retention?”. Customer Acquisition Drives Growth. The short answer is that there are good reasons to put effort into both.

Acquisitions 71

Acquisitions Allocation Paid Social Agency Paid Search Agency 71

Zoominfo

FEBRUARY 10, 2021

And this requires your sales and marketing teams to prioritize retention strategies over acquisition strategies. But if lead generation and acquisition are still necessary for your company, consider investing in self-servicing for your customers. How Do You Maximize Customer Lifetime Value (CLV)?

Lead Scoring 246

Lead Scoring Lead Ranking Budget Programs Cross-Selling 246

Martech

FEBRUARY 21, 2024

This can involve offering loyalty programs, providing exceptional customer service and offering relevant product recommendations. Loyalty program data (redemptions, participation rates, etc.) This can lead to increased customer engagement and loyalty. This can lead to increased engagement and loyalty.

Marketing AI 91

Marketing AI Optimization Allocation Customer Satisfaction 91

Vision Edge Marketing

SEPTEMBER 12, 2023

Execution Success Requirements Aligning and Securing Resources Monitoring Execution and KPIs Creating Effective Communication Channels Evaluate these 3 Elements Before Crafting Your Growth Plan It is paramount when setting a future course that you first review past performance and recalibrate performance targets. Develop contingency plans.

Planning 226

Planning SWOT Allocation Contingency Planning 226

Tomorrow People

MARCH 30, 2021

Get it right, and you unlock lasting customer engagement, higher acquisition rates, greater loyalty, and ongoing commercial success. The true hallmark of a strong and lasting brand is customer loyalty. You should foster and encourage customer loyalty by identifying and rewarding those people who keep returning to your brand.

Webinar Metrics 156

Webinar Metrics Brand Identity Branding Marketing & Strategy 156

Marketing Insider Group

APRIL 26, 2021

To remain agile during uncertain times, you should focus on short-term planning, consider outsourcing to fill talent gaps, be proactive, and prioritize building brand loyalty over winning new customers. Letting too many people go too quickly could leave you with a lack of critical marketing resources. Focus on Building Brand Loyalty.

Organization 354

Organization Planning Marketing Budget Terms and Conditions 354

Engagio

APRIL 12, 2024

This, in turn, leads to steady (and predictable) revenue and lower acquisition costs over time. Happy and satisfied customers lead to loyalty and retention. Here are a few more: Resource Optimization: Retaining customers allows businesses to optimize their resources effectively. Reward loyalty Create incentive programs.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

SmartBug Media

MARCH 13, 2023

Understanding these customer lifecycle stages can help any business identify customer needs and provide personalized customer experiences to help them meet their goals, leading to customer loyalty and long-term success. Why Should Your Business Create a Customer Lifecycle Journey Map? List out pain points and road blocks. Identify your gaps.

Effectiveness 98

Effectiveness Touchpoints Customer Satisfaction Loyalty 98

Martech

MARCH 4, 2024

By tracking CLV, businesses can understand the long-term profitability of their customers and make informed decisions on customer acquisition, retention, and loyalty strategies. By addressing these issues, businesses can improve customer retention and loyalty.

Lead Ranking 86

Lead Ranking Allocation Churn Rate Lead Scoring 86

Martech

APRIL 12, 2024

Program managers optimize the product portfolio, make strategic decisions about resource allocation and ensure that each product contributes to the program’s goals. Project managers can leverage these resources and collaborate with other project teams to achieve their objectives more effectively.

Budget Programs 100

Budget Programs Work Management Allocation Product 100

Marketing Insider Group

APRIL 29, 2024

Here at Marketing Insider Group, we know the power of a solid customer acquisition strategy. But, when it comes to customer acquisition, the first thing you need to understand is this: There’s no one-size-fits-all approach. Think your business can thrive on good vibes and wishful thinking alone? Think again! What do they need?

Acquisitions 258

Acquisitions Work Management Ideal Customer Profiles Marketing & Strategy 258

Tomorrow People

MAY 30, 2022

When it comes to B2B marketing, businesses often focus on customer acquisition. After all, you can’t build brand loyalty if you don’t have customers. Make sure they’re informed by market trajectories, strategic goals, resource constraints—and most importantly—customer feedback. Why customer retention should be your top priority.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Aberdeen

JUNE 7, 2019

These stats are sending marketers in every industry on a mission to improve customer service, implement more innovative loyalty programs, and maintain stronger relationships with accounts following a purchase. However, just because you improve customer retention doesn’t mean that you’re actively lowering acquisition costs.

Intent Data 40

Intent Data Acquisitions Intent Cost 40

Heinz Marketing

JUNE 30, 2023

These actions, informed by metrics, can lead to increased customer loyalty and ultimately, sustainable growth. Let’s explore some essential metrics for B2B customer-led growth: Customer Acquisition Cost (CAC) CAC measures the cost involved in acquiring new customers.

Churn Rate 104

Churn Rate Customer Satisfaction Lead Scoring Lead Ranking 104

Martech

JANUARY 26, 2024

Winning your clients’ loyalty brings you much more revenue. These companies aim to streamline their sales, enhance in-house sales departments, save resources on lead research and qualification and acquire a stable and predictable flow of appointments that will likely convert into sales. Do you know what drives revenue growth?

Ideal Customer Profiles 113

Ideal Customer Profiles Profiling Enterprise Management Work Management 113

Martech

JUNE 1, 2022

Resources for learning about audience development. It starts with getting new consumers to pay attention to your brand, converting them to customers, and finally, building a long-term relationship to foster loyalty amongst those customers. Resources for learning about audience development. Estimated reading time: 7 minutes.

Multi-Channel 108

Multi-Channel Ad Exchange Work Management Acquisitions 108

Martech

APRIL 5, 2022

The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention, and customer acquisition and loyalty. Inclusivity is a work environment where everyone is treated fairly and respectfully and has equal access to opportunities and resources. Audience acquisition and loyalty.

Business 110

Business Loyalty Paid Search Agency Acquisitions 110

Heinz Marketing

MARCH 10, 2021

Customer Loyalty. But Costco’s consistent profitability is directly related to its customer loyalty. If you focus as much energy on customer retention, as you do on customer acquisition, there is no doubt you will have a happy customer in the end. Many companies focus their time and resources on the acquisition.

B2B Marketing 137

B2B Marketing B2B Ideal Customer Profiles Cross-Selling 137

Heinz Marketing

APRIL 28, 2023

The traditional funnel focuses on the pre-sale stage; primarily on the customer acquisition process of guiding prospects through awareness, consideration, and decision stages until they make a purchase. Once the sale is made, the funnel model often neglects the post-sale stage, where the focus shifts to customer retention and loyalty.

Lead Ranking 99

Lead Ranking B2B Marketing Top of Funnel B2B 99

DealSignal

APRIL 17, 2024

By leveraging the insights provided by AI conversion rate optimization tools, businesses can create tailored experiences that resonate with users, driving satisfaction, loyalty, and ultimately, conversions. This not only enhances engagement but also fosters a deeper connection with customers, driving satisfaction and loyalty.

Conversion Rate 52

Conversion Rate Budget Programs Conversion Tools 52

Scoop.it

DECEMBER 28, 2023

Note how easy the resource makes it for readers to comprehend the pros and cons of each option. And that’s crucial, considering that brand trust lifts conversion rates by 59% and customer loyalty by 67%. And it’s also worth noting that customer acquisition can cost up to five times more than customer retention.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

ClearVoice

MAY 10, 2024

It’s the heartbeat of your brand, enhancing every department from human resources to product development. Elevate Customer Interactions Through Content Strategic content turns customer challenges into opportunities for engagement and loyalty. Content transcends marketing.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

Heinz Marketing

JUNE 21, 2022

1. Refine Your Acquisition Targets. It narrowed its acquisition targets to a specific group in the early days. Measuring the Impact of Community on Loyalty and Revenue. On the other hand, cost reductions may be: Reductions in customer acquisition costs. Remember when Facebook started?

Communities 107

Communities Lead Ranking Ad Frequency Marketing & Strategy 107

Thinkers360

MARCH 31, 2024

Sanjay Rout Open Innovation, Mergers & Acquisitions, GovTech Rahul Sasi CloudSEK Contact Rahul Sasi Risk Management, Cybersecurity, Big Data Praveen Singh CyberPWN Technologies Contact Praveen Singh National Security, Privacy, Cybersecurity Roger Smith Care MIT Contact Roger Smith Security, Cybersecurity, Risk Management Aarron Spinley SPINLEY.CO

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Porch Group Media

DECEMBER 2, 2021

However, while 44% of businesses focus on customer acquisition, only 18% focus on customer retention. How to apply analytics and modeling to identify high-value customers for retention and loyalty programs. Sign up for our marketing tips and resources: Thank you!

Webinar Metrics 101

Webinar Metrics Demand Ad Building Marketing & Strategy 101

Heinz Marketing

SEPTEMBER 29, 2022

This is because we know that cost of acquisition for a new customer is much higher than their retention cost. According to Freshworks.com customer retention is 5-25 times cheaper than customer acquisition. A bow tie funnel extends your traditional funnel beyond the purchase stage with the loyalty and customer advocacy stages.

Top of Funnel 124

Top of Funnel Allocation Churn Rate Lead Scoring 124

Porch Group Media

JULY 29, 2019

B2C Marketers are Feeling Greater Pressure When It Comes to Customer Acquisition. In a report by WBR Insights , 80% of digital marketers stated they are feeling great pressure to meet customer acquisition and revenue goals, stating that they feel like they are “running on a never-ending hamster wheel”. A lack of differentiation (54%).

Acquisitions 40

Acquisitions Terms and Conditions Peer-to-peer Mobile Advertising 40

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. The Ahrefs YouTube channel has become a go-to resource for SEO professionals.

Paid Search Agency 324

Paid Search Agency Content Marketing Companies Case Study 324

Zoominfo

FEBRUARY 10, 2021

And this requires your sales and marketing teams to prioritize retention strategies over acquisition strategies. But if lead generation and acquisition are still necessary for your company, consider investing in self-servicing for your customers. Building closer relationships with current customers is the basis of maximizing your CLV.

Lead Scoring 130

Lead Scoring Lead Ranking Budget Programs Cross-Selling 130

Thinkers360

MARCH 22, 2024

What are some other resources available to learn more? To access resources from our members, simply Sign Up for Thinkers360 and visit our Content menu. We amplify your content for free!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Lake One

OCTOBER 18, 2022

Startups , tech companies, and small businesses use marketing automation tools to save time and resources while focusing on their core business activities. For large enterprises, marketing automation is the key to efficient business management and helps focus on customer acquisition and retention. Source: HubSpot.

Marketing Automation Services 77

Marketing Automation Services Marketing Automation Paid Search Agency Enterprise Management 77

Thinkers360

MARCH 15, 2024

What are some other resources available to learn more? To access resources from our members, simply Sign Up for Thinkers360 and visit our Content menu. International Keynote Speaker Quiñones & Partners Group S.A. We amplify your content for free!

B2B Thought Leadership 59

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 59

Thinkers360

MARCH 8, 2024

Kelly Hoey J Kelly Hoey Contact J.

B2B Thought Leadership 122

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 122