Acquisitions Loyalty Paid Content Resources 
Optinmonster
JANUARY 29, 2024
Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.
Martech
DECEMBER 7, 2023
This results in customers getting more relevant content, offers and experiences while the brand enjoys increased customer lifetime value. Defining the acquisition stage The acquisition stage marks the beginning of the customer journey. Behavioral data (browsing history, search queries, etc.)
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SalesIntel
AUGUST 14, 2023
As marketing leaders, we often find ourselves navigating the challenging landscape of justifying ad spending to our CFOs. The age-old debate of whether marketing efforts genuinely contribute to the bottom line can leave us feeling like we speak a different language. But fear not, my fellow marketers!
SmartBug Media
MARCH 18, 2024
Customer acquisition is critical to the success of your business. A customer acquisition platform can make or break your business, so it’s important to find the ideal channels that work for your company. What Is Customer Acquisition Cost? What Is Customer Acquisition Cost? Of course, acquisition and retention are related.
ClearVoice
JANUARY 26, 2024
At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. They want to discover solutions and make purchase decisions without being marketed or advertised.
Martech
NOVEMBER 1, 2021
He’s talking about search engines and search engine optimization. Even though search is seen as discovery at the upper part of the funnel, marketers know it’s all connected. Better search can drive sales and loyalty further along the customer journey. Paid search can mislead.
ClickZ
MARCH 16, 2023
But the idea that there is no loyalty is a limiting one. Bad news pings incessantly on our phones: the job of the media cycle is to put people in a ‘fight or flight’ mode to gain their attention. Jump into the rapids of media change TikTok is shape-shifting the advertising landscape as the most ascendant media company of our time.
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