Remove Acquisitions Remove Blogger Remove PR
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Trying GroupHigh for Blogger Outreach Campaigns

Biznology

I am hereby making the jump from humans to robots for all my blogger research. In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. I was comparing them to the cost of hiring a team of people to do all of the work by hand.

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SEO Link Building: 11 Expert Tips to Drive More Traffic

Optinmonster

In preparing this article, I spoke with 2 link building experts: Frank Spear, Link Acquisition Team Lead at Awesome Motive Cole Phan, PR Specialist at Awesome Motive Frank and Cole have helped me put together this guide, which explains link building for SEO from start to finish.

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I’m an influencer, pay me more!

Biznology

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. Dan York reports on Verizon ’s acquisition of Yahoo!,

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Even though the Techgrity deal is the first direct acquisition I recall of a social media monitoring system by a marketing automation vendor, it strikes me as an obvious step. Others are sure to follow.

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The Secret Ingredient to Effective B2B Content Marketing Performance

KoMarketing Associates

According to the latest CMI/MarketingProfs report, B2B marketers attempt to leverage six different acquisition channels for distribution purposes on average. When it pertains to effectiveness, there appears to be opportunity to improve in these areas, across acquisition channels. Blogger Outreach & Communications.

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Influencer Marketing Tools for Finding and Analyzing Influencers

Brandwatch Marketing

For example, a food brand might target influential food bloggers in a hope that they will write or Tweet about their products and promotions. The search functionality allows you to filter influencers by types such as: bloggers, companies, and journalists.

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7-week influencer marketing strategy template

Sprout Social

Examples of high-level goals include: Reduce customer acquisition cost (CAC) Increase share of voice in your industry Get product feedback Build brand advocates Become a thought leader While these are common, tailor your goals to your specific challenges. Start with a hashtag search on platforms like Instagram. Monitor any potential issues.